Beyond PR Podcast – Season 2 Episode 02 – Paul Brandt

October 27th, 2020

Madison Busby – Intern

Country music superstar, international thought leader and philanthropist – Paul Brandt is a true testament of what going beyond really looks like.

In the second episode of Season Two, Paul discusses his not-so-ordinary career – from music producer to founder of the #NotInMyCity organization that’s dedicated to ending human trafficking – he provides a look into his life post-pandemic and how that’s changed not only his home life, but his career as a musician.  As a leader with a strong passion to mentor and share his greatest lessons, Paul reveals how he is adjusting during the pandemic, as a professional and father figure, and offers his advice during these difficult times.

While sharing his journey about becoming the successful entrepreneur he is today, he uncovers a side of himself most people don’t know as well as the truth behind his “high-risk” mentality. Through candid stories, Paul and Shauna bond over their favourite Paul Brandt songs and what being ‘Alberta Bound’ really means to them. He also provides a sneak-peek of his upcoming projects, including a novel that is currently underway!

The Beyond PR podcast brings open, honest and sometimes never-before-heard stories from notable leaders. Subscribe to Beyond PR on Anchor, Spotify, Apple Podcasts or Google Podcasts.

Madison Busby

Madison is an Intern at Brookline Public Relations. Bringing a skillful combination of corporate and non-profit experience, she is passionate about the exploding digital world of PR and thrives at connecting with audiences through blogs and social media.

Brookline celebrates continued investment into Indigenous communities with first significant deal announcement from the Alberta Indigenous Opportunities Corporation

October 13th, 2020

Nicole Herback, Account Coordinator

Earlier this summer, Brookline shared how we managed the announcement and accompanying event for our client Backwoods Energy Services (Backwoods) surrounding investment from the Alberta government’s Site Rehabilitation Program (SRP) onto Enoch Cree Nation land. Just a short month and half later, we were pleased to take part in another monumental announcement of significant investment into Alberta Indigenous communities.

At the beginning of September, Brookline worked with the Alberta Indigenous Opportunities Corporation (AIOC), a Crown corporation created to encourage Indigenous participation in natural resource projects. The AIOC announced a stunning $93-million loan guarantee towards the Cascade Power Project located just outside of Edson, AB, with ownership from a consortium of six First Nations who will benefit from the project for generations to come. You read that right – six First Nations.

Nations that will hold ownership in the Cascade Project include Alexis Nakota Sioux Nation, Enoch Cree Nation, Kehewin Cree Nation, O’Chiese First Nation, Paul First Nation and Whitefish Lake First Nation. Partners that designed and structured the deal and transaction included Backwoods Energy Services, Kineticor Resource Corp. and OPTrust.

To plan such an event commemorating the funding announcement, Brookline managed several stakeholders involved in the announcement, but this time in an indoor setting at the River Cree Resort & Casino near Edmonton, AB. Similar to July’s SRP announcement, Alberta’s Premier and the Minister of Indigenous Relations were present, but additional attendees included representatives from the participating First Nations, the AIOC, and other partners. After adding the complexities of holding events during COVID-19, Brookline had to flex its event management muscle to ensure the announcement was a seamless success.

Brookline prepared press releases and a media advisory on behalf of the AIOC and Backwoods to share the news with journalists and outlets across the country. Rather than the typical crowd of media, a pool camera was present and social media came to the rescue with live feeds streaming the event. While the main event room reached COVID-19 capacity quickly, a secondary overflow room was prepared for last minute attendees to watch the event, ensuring they did not miss out on any of the action.

Following the event, representatives from the AIOC and key partners gave interviews and secured coverage with outlets including The Globe and Mail, The Calgary Herald, BNN, CBC News and CTV Edmonton to name a few.

Ahead of the event, Brookline also supported the AIOC to announce its new CEO, Alicia DuBois, and was thrilled to work with the AIOC to announce its first investment so soon after. Only a few days into the new role, DuBois took the stage to share in the immense announcement for the Cascade Project, a 900MW power plant will supply eight per cent of Alberta’s electricity needs once completed. Talk about hitting the ground running!

While COVID-19 continues to impact events and gatherings, that doesn’t mean that all announcements must fall by the wayside. Brookline has welcomed the challenge of working with our clients to hold meaningful events that ensure safety and adhere to protocols – even when protocols can change rapidly. We were thrilled to be part of the important announcement from the AIOC and look forward to future investment in Indigenous communities.

Nicole is an Account Coordinator at Brookline Public Relations. She is a writer at heart and thrives creating anything from a long-lead op-ed to a clever Instagram caption.

Beyond PR Podcast – Season 2 Episode 01 – Karen Stewart

September 17th, 2020

Nicole Herback, Account Coordinator

Karen Stewart’s list of accomplishments and business ventures seems endless:  entrepreneur, published author and highly sought-after speaker. There is no stopping her!

In the first episode of Season 2, Shauna speaks with long-time client and friend Karen Stewart, Founder and CEO of Fairway Divorce Solutions. The two speak openly about their first encounter, and Karen’s approach to business as a woman starting out in the financial sector. Speaking candidly with Shauna about her experiences that drove the launch of Fairway, Karen is a firm believer in understanding – and following – her ‘why’.

With a long history of entrepreneurial ventures and business success, Karen is self-proclaimed disruptor – approaching every industry she enters with a determination to leave it better than when she started.

What’s next for Karen? Referring to the ‘entrepreneurial gap’, Karen’s determination to continue her long legacy of successful ventures is brought on by her life-long drive to go beyond what she thinks she can accomplish. From discussions about single parenthood, to what lessons COVID-19 has taught her – Karen shares her story and key learnings as a serial entrepreneur to inspire Canadians to keep going and find the silver lining in every situation.

The Beyond PR podcast brings open, honest, and sometimes never-before-heard stories from notable leaders. Subscribe to Beyond PR on Anchor, Spotify, Apple Podcasts or Google Podcasts.

Nicole is an Account Coordinator at Brookline Public Relations. She is a writer at heart and thrives creating anything from a long-lead op-ed to a clever Instagram caption.