Clearly, I’ve drank the Kool-Aid

June 12th, 2018

Sophie Pilon, Account Supervisor

This past week, I celebrated my 6-year anniversary at Brookline! Booyah! One of my colleagues asked me what my highlight was over the years. Maybe it was the overwhelming shower of love from my colleagues or maybe I was distracted by the cake adorning my giant face in front of me, but I couldn’t come up with a highlight. Seriously, how does one summarize six years in one highlight? Now that the fog has lifted, I’ve had some time to think about it. What is keeping me motivated and passionate about Brookline?

The reason is simple; the projects I have had the opportunity to work on are second to none. I have met so many interesting people; I have grown so much professionally and personally; I have learned so much and continue to learn; I get pushed out of my comfort zone daily and most importantly I work with a group of vivacious, fierce and badass women every day.

To illustrate why I’ve clearly drank the Brookline Kool-Aid, I’ve decided to put a list together of some of the projects that have made a great impact on my career:

 

  • One of Brookline’s largest projects is managing the public relations for Edmonton’s ICE District. Throughout the years, I’ve had the opportunity to work on so many interesting projects but one that sticks out is certainly helping with media relations for the opening of Roger’s Place.
  • I’ve lost count the number of times I have worn construction gear. I have an irrational fear of elevators and several of our projects with ICE District have been in buildings under construction where you have to take a hoist – translation: tuna can on the side of a building. If you are unaware of what a hoist is, it is essentially a cage used for lifting or lowering a load by means of a drum or lift-wheel around which rope or a chain wraps, which means they scare me. Yet facing my fears is something I take great pride in, so yes… having to use hoists are a highlight for me.
  • Have you ever ridden a golf cart on an airport runway? I have! Brookline worked with the Calgary Airport Authority to help open the longest runway in Canada. The two-day event included an 8 km run event, managing up to 7000 visitors and coordinating the landing of more than 40 planes.
  • The Calgary Stampede season is always busy for us with events. One year, my colleague and I had the pleasure of coordinating interviews and managing THE Jack Daniel’s Master Distiller, Jeff Arnett.
  • One time, Paul Brandt serenaded me and 70 of my closest friends at a Canada Beef rebrand event. NBD!
  • Since I’m speaking of Paul Brandt, I also witnessed a marriage proposal at one if his UFA Small Town Heroes Appreciation concert in Ponoka, Alberta. Paul Brandt was made aware of the declaration and called the couple to the stage to sing them his infamous song – “I Do”.
  • I’ve had the pleasure of leading one of Brookline’s biggest client, Ford and travelled across Southern Alberta to visit with dealers, launched different vehicles and supported important issues such as impaired driving.
  • I’ve had the chance to work with several celebrity chefs to launch different ventures, including Chef Roger Mooking for the opening of Social Eatery by Roger Mooking at TELUS Spark.
  • I’ve also met Yvan Cournoyer at a Gordie Howe PRO AM Hockey Tournament event and number 99, Wayne Gretzky, at an Edmonton ICE District event. Do I need to say more?
  • Last but not least, I’ve created great friendships and bonds with my colleagues, but I have also created amazing ties with clients, media and partners these past six years.

 

I’ve said this before and I’ll say it again, agency life is demanding and requires perseverance, adaptability and passion, and I’m proud to embody those qualities and inspire the team to live by those words as well.

 

As part of the senior team, Sophie’s strategic thinking and calculated public relations insight have helped effectively guide large brands to reach their goals and objectives. Sophie’s strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, corporate, not-for-profit industries, has led to exceptional results and brand-elevating coverage.

Brookline takes to new heights with JW Marriott Edmonton ICE District and The Legends Private Residences

June 7th, 2018

Amanda Kemsley, Account Executive

 

At Brookline, our aim is to always provide our clients with the best service by continually going above (literally) and beyond for every project. On May 8th, we took to new heights with the topping off of Edmonton’s newest luxury hotel JW Marriott Edmonton ICE District and The Legends Private Residences. In the construction world, the topping off of the structural portion of a building is a major milestone. So, in Brookline style, we had to celebrate.

For the event, ICE District treated media and VIP’s to the 46th floor of the tower, the highest vantage point the public has been in the city to date.  Here, the media got an exclusive look of the tower and panoramic views of Edmonton’s ever-changing landscape. Once complete, the JW Marriott Edmonton ICE District and The Legends Private Residences will stand 56 storeys high – the first 22 storeys as hotel space and The Legends Private Residences above the hotel.

 

 

Promising approachable luxury, the hotel will feature 356 rooms of elegant accommodations, luxury spa offerings and Edmonton’s largest ballroom at 10,500 sq. ft. The Legends Private Residences will be the ultimate in luxury living, with sophisticated and functional condominium homes with panoramic city views.

Speaking to the luxury theme, the topping off celebration included a short formal program with words from Edmonton’s Mayor Don Iveson, Martin Stitt from Marriott Hotels Canada and Glen Scott from Katz Group Real Estate, concluding with a ‘topping off’ of a cake replica of the tower. The event also included ICE District partners, government officials and executives from ONE Properties, JW Marriott, Oilers Entertainment Group, as well as Edmonton media.

 

 

JW Marriott Edmonton ICE District is slated to open in Q1 of 2019 and we can’t wait to experience all the state-of-the-art offerings. The Legends Private Residences is set to open from Q2 to Q4 of 2019. If you’re looking to be a homeowner, hurry because it is already over 90 per cent sold!

 

 

Amanda is an Account Executive at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

 

Brookline helps launch Edmonton’s newest unique shopping destination

May 31st, 2018

Jenna Hamilton, Intern

Edmonton shoppers rejoice! The Premium Outlet Collection Edmonton International Airport (EIA), Edmonton’s first enclosed outlet offering has officially arrived and is sure to attract shoppers and travelers alike. The Premium Outlet Collection EIA, owned by global real-estate leader Ivanhoé Cambridge, is unlike any other with its standout features that provide an exceptional shopping experience for all Edmontonians. This includes features catered to travelers passing through the EIA, such as the flight status screens and boarding pass printing stations.

 

 

With many clients in the Edmonton area, Brookline was thrilled to leverage its Edmonton expertise to provide public relations and event planning support leading up to and during the mall’s grand opening week in early May 2018.

Prior to the opening, Brookline provided media relations support for the mall’s career fair, which offered more than 1,000 jobs to Edmontonians and surrounding residents. Thousands of applicants arrived with their resumes, with many leaving the fair as a new employee of the outlet mall. The positive news buzz generated 61 pieces of coverage, reaching a total of 9,030,907 impressions. Following the career fair, Ivanhoé Cambridge hosted a behind the scenes construction tour, inviting Edmonton and area media and influencers to get a sneak-peak of the nearly-completed shopping centre. Media enjoyed this exclusive day, and resulting coverage across all major Edmonton outlets included Global Edmonton, the Edmonton Journal, CBC and CTV Edmonton.

In the midst of the PR excitement, the Brookline events team commenced the planning of an unforgettable grand opening week. From a full-scale VIP event and Edmonton Oilers Alumni appearances to a custom-made chalk wall, roaming entertainment and a kid’s activity area, Brookline pulled out all the stops to ensure a memorable grand opening experience.

 

 

Grand opening day kicked-off with a DJ entertaining the thousands of shoppers waiting in line to be the first to enter the new mall, and the Edmonton Eskimos cheer team roused up the crowds ahead of the doors opening.

Beyond the doors, Edmonton’s favourite radio host Ryan Jespersen emceed an exclusive VIP ceremony. As the countdown began for the ribbon cutting, everyone in the ceremony could hear the roaring crowds from outside, joining in on celebrating the opening of the new shopping destination. Once the doors opened, shoppers were also invited to participate in a charitable to giving program – Vote For Your Tote. Influential Albertans were asked to design or decorate blank canvas tote bags, which were then displayed at the mall where the public were encouraged to vote on their favourite design, with each vote resulting in a $1 donation to the United Way. Notable tote bag designers included country music star Paul Brandt, Canadian Olympian Cassie Sharpe and Edmonton Oilers legend Kevin Lowe. A total of $10,000 was donated to the United Way on behalf of the new shopping centre as a result of the program.

 

 

Brookline’s overall public relations strategies resulted in over 25 million impressions, 184 media stories and coverage in several markets throughout the initiatives, as well as several successful and well-attended event initiatives.

 

Jenna Hamilton is an Intern at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.