Feld Entertainment brings childhood dreams to life in Calgary

December 7th, 2017

Dominica Nemec, Assistant Account Specialist



It doesn’t matter if you’re five or 50-years-old, obsessed with giant trucks jumping over cars or beautiful, iconic princesses skating gracefully though a musical number, Feld Entertainment is determined to make all of your childhood dreams come true.

The Brookline team was thrilled to work with the entertainment company to bring both Monster Jam and Disney On Ice to Calgary this year, giving all Calgarians the chance to feel like kids again. While the two are completely unique productions, both shows were equally magical in their own right and brought joy and happiness to massive crowds of adoring fans.



Managing mainly with media and blogger relations, Brookline was tasked with spreading the news of both productions within the Calgary market, beginning with Monster Jam in September. Media enjoyed an exclusive day with the drivers at the track, resulting in coverage across all major Calgary-based news outlets, including CTV, Global, Breakfast TV, NewsTalk 770, 660 News, Calgary Herald and more.


After the success of Monster Jam in the late summer, the Brookline team couldn’t wait to relive their childhood dreams as they worked with Feld Entertainment to bring the magic of Disney On Ice to Calgary. Between November 15th and 19th, Calgarians had the opportunity to see their favourite Disney characters – old and new – skate gracefully across the ice in Follow Your Heart, the show which brought Finding Dory to the ice for the first time.



Brookline helped share this magical news with the city primarily through media relations outreach. Coverage garnered for Disney On Ice included in-studio broadcast interviews with Breakfast Television, CTV, and Global and radio interviews with Country 105 and Virgin Radio and an on-air ticket giveaway contest with the CBC Eyeopener in which contestants had to match soundbites to Disney movies. In total, our outreach for the campaign secured over 25 pieces of unique coverage with over 5.5 million impressions.

Our agency also facilitated blogger relations, with a few lucky bloggers getting a sneak-peek before the show where they met some cast members, learned about the costumes and even lived out their dream of skating on the ice!

Needless to say, Calgary fell in love with both the roar of some of the world’s most famous Monster Jam trucks and seeing some of history’s favourite Disney characters dance across the ice. We can’t wait to relive childhood dreams yet again next time Feld Entertainment rolls (or skates) through town with its next adventure!



 Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

Brookline tops-off the commercial level of Edmonton’s Stantec Tower – the soon-to-be tallest tower in Western Canada

December 5th, 2017

Bridgette Slater, Senior Intern

Edmonton’s ever-growing ICE District recently celebrated another significant construction milestone with the official topping-off of the commercial level of Stantec Tower. Brookline was proud to provide public relations support in the form of event management and media relations for this momentous occasion.

The press conference style event was held in mid-November to celebrate the latest construction milestone for ICE District Properties Joint Venture; recognize the dedication and commitment of Stantec; and acknowledge the significant engineering and construction feats that were achieved during the project thus-far. Under Brookline’s direction, the 21nd floor of Stantec Tower, the highest enclosed floor at the time, was transformed from a construction site into a sleek, spacious area fit for the upscale events ICE District is known for.

Those in attendance included ICE District partners and community members from companies including Katz Group Real Estate, Stantec, Oilers Entertainment Group, ONE Properties and PCL. Ward 6 City Councillor Scott McKeen also attended the press conference and said a few words on behalf of the City of Edmonton.

ICE District commissioned a gold hard hat and presented it to Stantec in recognition of the organization’s significant contributions and dedication throughout this project. President of Katz Group Real Estate, Glen Scott, presented the gift to incoming Stantec President and CEO Gord Johnston on the day of the event. Gold is a symbol of prosperity and grandeur and it only seemed appropriate to honour the enormity of the soon-to-be tallest building in Western Canada with this gift. Local and national media were in attendance to capture this unique photo opportunity, garnering significant coverage for the event and project on outlets including CityTV, Global Edmonton, CTV Edmonton, the Edmonton Journal and Edmonton Sun.

Once complete, Stantec Tower will be the tallest tower in Western Canada at 37 floors of commercial development and mixed-use workplaces, multi-family residences and retail space. Expected completion of Stantec Tower is 2018 with Stantec Inc. to be one of the first residents in the building. SKY Residences will be ready for occupancy in 2019. In addition to Stantec employees and SKY Residences’ occupants, the tower is over 90 per cent leased and will be comprised of PwC, Dentons, DLA Piper and other key companies.


Bridgette Slater is the Senior Intern at Brookline Public Relations. Her experience lies within the realms of event planning, corporate and creative writing, and social media management.

Sheldon Kennedy Child Advocacy Centre launches toolkit to prevent child abuse

November 30th, 2017

Stephanie Rochon, Intern

Every October, child advocacy organizations recognize Child Abuse Prevention Month with the goal to raise awareness on how to identify and prevent child abuse. This year, the Brookline team had the opportunity to work with the Sheldon Kennedy Child Advocacy Centre (SKCAC) regarding an important announcement around this cause – the launch of an informational toolkit to help educators and school staff recognize, address and report potential child abuse they may suspect within their schools.

With Brookline’s support, the SKCAC held a press conference where SKCAC CEO Sara Austin, Calgary Catholic School District Superintendent Gary Strother and Calgary Board of Education Superintendent David Stevenson announced the launch of the toolkit in schools across Calgary, as well as its availability to schools and youth serving organizations across the province. The hope is that the toolkit will be implemented in schools across Canada, empowering all teachers and school staff with the information and resources they need to recognize and report abuse.

Brookline was pleased to support the SKCAC on this initiative with event planning and media outreach for the conference. Prior to the event, the Brookline team coordinated the event logistics and then helped ensure that everything ran smoothly on the day.

Brookline focused its media relations efforts on traditional Calgary media and national print outlets. The conference resulted in nationwide media coverage and well over 12 million impressions; a great result as the SKCAC hopes the tool will be used in schools across the country. Notable outlets covered the story including the National Post, Globe and Mail, CTV Calgary News and Global News Calgary. In total, there were 89 media stories published around the country on the toolkit.

Brookline was thrilled to be part of the SKCAC’s tool kit launch, and was pleased to help garner significant media coverage for this important initiative.


Stephanie is an intern at Brookline Public Relations. A self-professed ‘word nerd,’ she’s keen to find the heart of every story and make it matter to those who will read it. She has experience in creative and corporate writing, event planning and media relations.