Brookline Public Relations Celebrates Third Year as Agency of Record for Marlborough Mall

Posted on February 10, 2015

Calgary – Feb. 10, 2015 – Brookline Public Relations, Inc. (Brookline), an award-winning Canadian PR agency, is pleased to announce it will be serving as Marlborough Mall’s public relations agency of record for the third consecutive year.

Marlborough Mall is a community-focused shopping centre located in the heart of northeast Calgary. With over 170 stores, Marlborough Mall has been a favourite for shoppers for over 40 years. Dedicated to giving back to the community, Marlborough Mall hosts numerous free activities, events and programs for its patrons throughout the year.

This spring, Marlborough Mall will host fashion-savvy student shoppers at GownTown, an annual affair that allows students to purchase lightly used graduation dresses for only $10, with proceeds aiding a local charity. Marlborough Mall will also partner with the Calgary Police Service (CPS) during the 2015 holiday season for CopShop. This annual event pairs CPS officers with local students for a day of shopping aimed at fostering positive relationships between the CPS and youth in the community. Brookline will provide media relations for these and other events this year and is thrilled to be supporting Marlborough Mall as a fellow community-centric and charitable-minded organization.

Brookline will continue to oversee the mall’s unique “Style Yourself” campaigns, an integrated marketing campaign that highlights the fashion-focused retailers available at the shopping centre. The campaign, which launched in 2013, allows the mall to collaborate with well-known Calgary stylists, photographers and creative directors, and promotes the great fashion finds at Marlborough Mall.

“Year after year, Brookline continues to impress us with their fresh and creative approach to event management, social media and media relations,” said Kim Wiltse, Marketing & Specialty Leasing Director, Marlborough Mall. “Brookline’s unparalleled skills and professionalism allow us to achieve success above and beyond our media relations goals as we work to connect with the Calgary community.”

“We look forward to working with Marlborough Mall on a number of forward-thinking media relations campaigns and community projects in 2015,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “We are eager to continue working with the mall, providing public relations support for its various community-minded initiatives.”

Brookline will support the community-driven and fashion-oriented campaigns led by Marlborough Mall’s marketing division this year. The agency will also build brand awareness for the shopping centre through a variety of public relations initiatives including event management, media relations, crisis management and supplementary marketing.

About Marlborough Mall

Follow Marlborough Mall:
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit

For further information please contact:

Madison Olyniuk
Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 109
C: 403-660-6747