Ashlee Smith, Account Specialist
Brookline is excited to be working with Ford of Canada once again and we are looking forward to supporting their Southern Alberta grassroots public relations activities. We’ve supported the iconic brand with some exciting projects these past six months and we are thrilled to share some highlights in the following weeks. Enjoy the read, we sure enjoyed the road!
When driving on Alberta roads, safety is the first thing on everyone’s mind. So, when we had to hit the road in the middle of winter and head to Edmonton for a client media event, our first thought was we need a safe, reliable vehicle. We are precious cargo after all!
We took the opportunity to experience a brand new 2017 Lincoln MKC loaned to us by Universal Ford Lincoln here in Calgary. For two ladies who own dated, shall we say, vehicles, we were tickled pink and jumped at the chance to safely travel in style to our northern neighbouring city.
Technology has come a long way in vehicles with Ford offering an array of new technology across their lineup, and the 2017 Lincoln MKC is no exception. While driving the burgundy beauty, we noticed the lane keeping system which monitors road lane markings and helps drivers detect unintentional drifting outside of a lane. If the camera detects an impending unintentional drift, the system can use the steering system and the instrument cluster display to alert and aid drivers to stay in their lane. Needless to say, we had fun testing it out, safely of course!
Yes! We were listening to rap oldies!
The Lincoln MKC made a dull highway drive to Edmonton a real treat for us and we securely arrived on time for our media event and couldn’t wait to get back on the road in our luxury ride!
Brookline is excited to be working with Ford of Canada once again and we are looking forward to supporting their Southern Alberta grassroots public relations activities.
-Ashlee Smith is an account specialist at Brookline Public Relations. She has solid work experience in community relations, marketing communications, event management, and media relations. She loves to get her hands dirty and immerse herself in ‘the details’.