Brookline’s #summeratMARKET

Posted on July 28, 2015

Ashley Vilgrain & Danielle Alfaro, Interns


On June 24, Brookline helped coordinate a media dinner at one of Calgary’s trendiest restaurants, MARKET, to showcase its fresh summer menu and new team members. MARKET’s two new co-executive chefs, Alex Edmonson and Sean MacDonald, created a seasonal menu that was not only delicious, but visually stunning as well. As per MARKET’s local and sustainable food philosophy, all menu items were created using only seasonal and farm fresh ingredients.

Local media were given an exclusive sneak peek of the dishes available on the reimagined menu, as well as a few off-menu items created especially for the event. Traditional media and bloggers including the likes of Toques and Truffles, Mr. Fabulous, Branded Magazine, It’s Date Night, le Voyage Gourmand and many more, attended the dinner to celebrate MARKET’s new kitchen leadership and summer happenings.

The evening’s nine course meal featured a fresh take on the classic milk and cookies combo, introducing a foie gras and pear cookie to the mix, and incorporated a number of modern, trend-setting twists, like the combination of popcorn and seared scallops. MARKET’s co-executive chefs, bar manager/mixologist and management were present to guide guests through the evening, describing each dish and beverage in detail as they were served.

Social media was abuzz with photos of the artistically plated dishes as media shared photos and accolades with their online followers using #summeratMARKET.

As a result of Brookline’s media relations campaign for the dinner, MARKET received exceptional coverage and rave reviews from Mr. Fabulous, Calgary is Awesome, Jody Robbins, Scribbles and Sass and Scrumptiously Fit Food, to name a few.

To say the very least, the #summeratMARKET menu is a must try, and it was a pleasure to be a part of this amazing evening. When you get a chance, make sure to take a peek at the new offerings and tag #summeratMARKET.

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Ashley BW Horizontal 1

Danielle BW Vertical 1

– Ashley Vilgrain and Danielle Alfaro are Interns at Brookline Public Relations.