It’s a bird, it’s a plane…it’s a construction crane?

Posted on October 26, 2015

Shae Pollock, Senior Intern


On September 26, the construction cranes over Edmonton’s ICE District came to life in a synchronized light and music show set against the downtown skyline. Brandon Vickerd’s Dance of the Cranes presented by ICE District was one of the most popular and eye-catching exhibits featured in Edmonton’s first ever Nuit Blanche, an all-night contemporary art event held in major cities across the world.

Nuit Blanche 1

Choreographed by Canadian artist Brandon Vickerd, Dance of the Cranes invited Edmontonians to experience the city’s bustling energy as ICE District and Rogers Place get ready to open in fall 2016. Spectators watched as four high-rise construction cranes, illuminated against the night sky, pivoted, swayed and rotated in sequence to music and lights.

Nuit Blanche 2

Brookline Public Relations had the pleasure of providing media relations support for the event lineup announcement, which welcomed Bob Black, Chief Project Development Officer at Oilers Entertainment Group, as a spokesperson. In addition, the Brookline team held coordinate media opportunities for the behind-the-scenes media preview/live rehearsal and public performance.

Nuit Blanche 3

Dance of the Cranes garnered significant media attention from notable local, provincial and national outlets including the Globe and Mail, Edmonton Journal, CBC and CTV News.  More than 50 media hits were received, in addition to an editorial reach of one million.

Nuit Blanche 4

Shae BW Vertical

-Shae Pollock is a senior intern at Brookline Public Relations. With two agency internships under her belt, Shae brings experience in the areas of event management, media relations and social media. She recently completed her Bachelor of Communications degree from Mount Royal University.