Open Road Cinema Tour to stop in 13 major markets across Canada
CALGARY (June 22, 2016) – This summer, Fountain Tire is marking its 60th Anniversary with a Canada-wide celebration. The campaign is designed to thank customers for their support and will feature 60 days of promotions, contesting and a unique Open Road Cinema Tour in 13 major markets across Canada. The Open Road Cinema Tour is an outdoor movie event, where family members of all ages can enjoy a free blockbuster family-friendly film.
Brookline Public Relations Inc. (Brookline) is thrilled to support Fountain Tire’s 60th Anniversary campaign by providing national media relations services to Fountain Tire’s 160 locations across Canada. Brookline was awarded the contract after Fountain Tire completed a competitive national RFP process with work beginning in May and running through August 2016.
“Helping to celebrate the longevity of such a unique Canadian brand is a privilege for Brookline,” said Shauna MacDonald, Principal, Brookline Public Relations. “Supporting Fountain Tire’s 60th anniversary campaign and Open Road Cinema Tour through both national and localized media relations in markets across Canada is a testament to the reach Brookline is able to provide our clients.”
Brookline has developed a comprehensive media relations strategy targeting traditional and online media for all 13 stops of the Open Road Cinema Tour. Brookline is also tasked with organizing VIP and blogger giveaway promotions, delivering media drops to area outlets and developing a PR toolkit to be used by all Fountain Tire stores during their own celebrations.
“Brookline was the ideal public relations partner for Fountain Tire’s 60th anniversary campaign. They are an agile team that brings a strong national presence, perfect for the Open Road Cinema Tour,” said Jamie Bliss, Director of Marketing, Fountain Tire. “From strategic planning to on-the-ground media relations, Brookline delivers a wide breadth of services with an unmatched attention to detail and we’re happy to have them on board.”
For more information about Fountain Tire’s 60th anniversary and its Open Road Cinema Tour, visit www.fountaintire.com.
About Brookline Public Relations, Inc.
Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit www.brooklinepr.com.
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