Brookline Public Relations and Edo Japan Join for Another Collaborative Year

Posted on February 12, 2015

Calgary – Feb. 12, 2015 – Award-winning PR agency, Brookline Public Relations (Brookline) is pleased to announce it has been selected as Edo Japan’s (Edo) agency of record for the fifith consecutive year.

Edo Japan, an Alberta-based company known for its fresh and healthy Teppan-Style cooking, enjoyed another year of success in its 2014 public engagement and media relations endeavors. The year brought along many exciting projects, including the launch of Edo’s first entirely online public engagement campaign, #SimplyBetter Moments. The campaign encouraged followers to share their “Simply Better” moments on a dedicated microsite platform for the chance to have them brought to life by Edo. As part of another successful 2014 campaign, Edo invited Calgary food media to compete against one another in the ultimate sushi showdown. The lucky winner walked away with free Edo for one year and social media was buzzing with excitement leading up to and following the event.

Most notably, Edo rounded out the year with their annual holiday giving campaign, in partnership with local food banks across Canada. For the fifth year running, Edo was pleased to offer a generous donation to local food banks in each of the markets they do business in, exceeding their $50,000 benchmark goal for 2014 with a final donation amount of more than $76,000. A number of key media, including outlets from Regina, Winnipeg, Lethbridge, Medicine Hat, Calgary and Edmonton, supported the cause with coverage of Edo’s 2014 community giving initiative.

“We were able to celebrate a number of exciting projects this past year, including our holiday campaign,” said Tom Donaldson, President & CEO, Edo Japan. “Thanks to Brookline’s support and the generosity of our customers we were able to raise a record number of donations for Canadian food banks, making 2014 a milestone year for Edo. The Brookline team understands our vision and continues to provide unparalleled support when it comes to developing and executing engaging public relations campaigns. Their fresh and creative approach makes them a great fit with our team.”

“Brookline is thrilled to be continuing our partnership with Edo Japan,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “We are eager to see what 2015 has in store for Edo and look forward to working alongside their team to deliver solid, exceptional results.”

Brookline’s work with Edo Japan in 2015 will include event management, social media strategies, media relations, issues and crisis management, and franchise communications.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppanyaki-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 100 locations across Canada, and serving more than eight million meals annually. For more information please visit

Twitter: @edo_japan

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit

For further information please contact:

Alisha Samnani
Senior Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 102