About

Brookline Public Relations is one of Canada’s leading boutique public relations agencies.

Swift and skillful, perceptive and resourceful, we are a team of uniquely talented PR, marketing, and design professionals. We are driven by our desire to think outside the box and deliver newsworthy and memorable moments. We offer fresh ideas and customized strategies that bring your brand to life.

Our team hails from across all industries, bringing diverse experience and expertise that make our clients unstoppable. We challenge ourselves to continually redefine new industry standards of excellence because “good enough” isn’t good enough for us.

Our Team

Shauna MacDonald
Founder and Principal
Shauna MacDonald
Founder and Principal

Fearless leader, client counselor, urban rapper

Shauna is a PR powerhouse. When she announced she was opening her own firm, the consistent response was “It’s about time!” Known for her unique approach and breadth of experience, Shauna provides strategic public relations expertise to companies of all sizes throughout North America.

Prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations. Shauna has been at Brookline’s helm for 15 years and has cultivated long-standing client relationships and developed game-changing campaigns across all major business sectors.

What is your PR Superpower?

Memory Maven – there isn’t a name, detail or date that Shauna can’t pull up at the drop of a hat!

Shama Walji
People & Office Manager
Shama Walji
People & Office Manager

Inner hippy, administrative enthusiast, magician 

With more than ten years of customer relations and administrative management experience, Shama is Brookline’s main point of contact for all things administrative. While effectively executing administrative deliverables and accurately managing Brookline’s day-to-day activities, Shama strives to support Brookline’s team and our clients with any task – no request is too large or too small. Whether it’s accounting, marketing, human resources, or a good laugh, Shama is your person! Shama is also Brookline’s lead in organizational Culture for two consecutive years in planning, coordinating, and executing Brookline’s culture initiatives.

What is your Superpower? 

Super Psychic – she can anticipate everyone’s needs before they even ask!

Lisa Libin
Group Vice President
Lisa Libin
Group Vice President

Multitasker, talented wordsmith, big box thinker

Lisa may be small, but she loves to think BIG, seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes on everything in full-force and she has a great impact on those who work with her. With a background in crisis communications and digital strategy, Lisa loves finding creative ways to help companies fight through the media clutter to make an impact. When she’s not checking out the online world, she can be found in the real world cozied up with a book.

What is your PR Superpower? 

Teleportation – being able to expertly manage multiple teams and projects at any given moment!

Leanna Kruk
Vice President
Leanna Kruk
Vice President

Creative strategist, amateur chef, eternal optimist

Enthusiastically laughing her way through life, Leanna started her career in agency working for a variety of top-rated PR firms and associated clients. Leanna is always seeking the next big idea for her clients and isn’t afraid of a challenge to ensure her ideas become a reality. Continually pushing the status quo, Leanna strives to provide her clients with fresh, creative and out-of-the-box suggestions to generate interest and buzz in an increasingly complex media landscape. As an account lead for many of Brookline’s clients, she knows the value of listening to a good joke, but also having one handy to share for a daily dose of humour. 

What is your PR Superpower? 

Creative Adventurer – expect the unexpected when it comes to engaging, out-of-the-box campaigns and ideas!

Amanda Upshaw
Account Director
Amanda Upshaw
Account Director

Resourceful, old soul, try-everything-once gal

Amanda has spent the majority of her public relations career in agency, flourishing in the ever-changing landscape of client work and thriving in the fast-paced environment. From working with start-up organizations to large corporations in a variety of industries, Amanda’s passion for PR is driven by her pursuit to generate maximum results for her clients. She never underestimates a good brainstorming session with her team and has never met a dog she didn’t like.

What is your PR Superpower?

Detective Prowess – learning a lot about a given topic in a short amount of time.

Kelsey Marklund
Account Manager
Kelsey Marklund
Account Manager

Positive team player, caffeinated communicator, dog whisperer

Kelsey is a passionate communicator with a powerful combination of agency and client-side experience. Having sharpened her skills in a wide range of industries, she’s dedicated to delivering impactful public relations strategies that achieve exceptional results. Given her solid understanding of the media landscape and strong relationships with journalists both regionally and nationally, when it comes to securing coverage for brands, Kelsey is always up for the task. She recognizes the importance of a targeted approach tailored to each unique client – no two stories are the same!

What is your PR Superpower?

Super Sleuth – from headlines to the latest buzz on Twitter, Kelsey can track down anything!

Shelby Wong
Account Executive
Shelby Wong
Account Executive

Perspective engineer, creative collaborator, crochet addict

Born with a passion for language and human connection, Shelby naturally fell into the world of public relations in her pursuit of helping others find their authentic voice. She brings a diverse industry background to Brookline with experience in agency and corporate communications, specializing in strategic planning, media relations, crisis communications and content development. With a special affinity for working with start-ups, she is passionate about developing purposeful communications plans to help clients achieve meaningful results. Shelby thrives on building mutual relationships and infusing creativity into everything she does – all while keeping her fingers on the pulse of the news cycle.

What is your PR Superpower?

Research Fiend – being data driven is in her DNA!

Laila Adam
Indigenous Relations & Social Responsibility Specialist
Laila Adam
Indigenous Relations & Social Responsibility Specialist

Strategic thinker, dynamic leader, political junkie

With experience in both the public and private sectors, Laila Adam has committed her career to building sustainable capacity in Indigenous communities. Laila has established an unmatched reputation for her expertise in building programs that focus on ‘win-win’ relationships for communities, governments, and corporate clients across the country.

Through a partnership with Brookline, Laila works with clients to align progressive and Indigenous values with their business objectives.

Within this field, Laila recognizes there is no ‘one-size-fits-all’ technique for any project, which has solidified her experiential approach: Thriving in complexity and embracing the challenging social responsibility that drives Indigenous relations.

What is your PR Superpower?

Animator Extraordinaire – she turns ordinary into extraordinary!

Hannah Unterschultz
Account Coordinator
Hannah Unterschultz
Account Coordinator

Open book, enthusiastic collaborator, theater nerd

Combining her passions for food and beverage and arts and culture, Hannah launched her career working with some of Western Canada’s leading brands, in both in-house and agency settings. With her agency experience, social media strategy and brand engagement expertise, Hannah knows what captures people’s attention and how to help companies engage with and grow their following. She is a passionate people-person and strives for connection in all parts of her life, whether on the clock or off. Hannah’s passion for connection lends itself well to her work with clients, media and the community at large, especially when it comes to event planning and implementation. As a former actor, Hannah also brings a wealth of on-camera and on-stage performance experience – no stage fright for this girl!

What is your PR Superpower?

Go-to Gal – There is no task Hannah won’t jump into for a coworker in need!

Andrew Myers
Account Coordinator
Andrew Myers
Account Coordinator

Experience enthusiast, sports junkie, chatterbox

A new Calgarian, Andrew comes to us from Toronto with strong agency experience in both PR and marketing where he worked on award winning campaigns across multiple industries with some of Canada’s largest brands. From Toronto to Los Angeles, Andrew has years of experience producing events and campaigns in Canadian and American markets and brings a breadth of knowledge to Brookline from his previous client-work. He is driven by a passion for seeing ideas through from ideation to execution and is never short on stories.

Superpower: Ever the optimist – no matter the situation, he is always able to see the positive spin!

Kirstin Lindquist
Graphic Designer
Kirstin Lindquist
Graphic Designer

Visual communicator, typeface fanatic, art junkie

Professional, bold and peppered with the inclusion of playful illustrations and innovative concepts – Kirstin strives to ensure that companies are not only being noticed, but remembered. As a graphic designer, she values the fusion of form and function to communicate brand values, establish growth and differentiate clients from their competition. Her experience includes working with a diverse set of clients, ranging from consumer to energy industries, to bring their ideas to life- whether that’s creating brand identities or delivering marketing collateral. A savvy problem solver, strategist and passionate creative, Kirstin can most often be found dreaming up her next big design.

What is your PR Superpower?

Design Shapeshifter – from sleek and chic to bold and brave, my designs morph to each brand’s unique voice.

Nini Lee
Graphic Designer
Nini Lee
Graphic Designer

Creative problem solver, visual thinker, lover of all food

Having lived in Calgary since she was a baby and attending the Stampede nearly every year (for the food and rides), Nini considers herself a true Calgarian. Since graduating from Alberta College of Art + Design (now Alberta University of the Arts) with a Bachelor of Design, she has worked with many local and national brands, small and big. From a young age, her love of art and design consisted of drawing, but has grown into a passion for building brands by telling their story with bold graphics, impactful logos, and the occasional hand drawn illustration. When she’s not consumed by her computer, you can find Nini at the dog park with her dog Buttercup, mastering her roundhouse kick in Muay Thai, snowboarding in the mountains or cooking up something good.

What is your PR Superpower?

Queen of Everything Creative 

Our Network

We are proud to call Alberta home but also work with a global network of affiliate agencies to support our clients anywhere, anytime. You won’t find a one-size-fits-all approach with us. Each market, like each client, is distinct.

We utilize our network and deep understanding of key media markets to ensure that, wherever you are, your message is being communicated to the right people, at the right time.

Our current affiliates are located in the following cities:

  • Edmonton
  • Vancouver
  • Toronto
  • Montreal
  • Boston
  • New York
  • Los Angeles
  • London, UK

Our Community

We are fiercely committed to supporting our community. From volunteer activities and mentoring PR up-and-comers to working with valued pro-bono clients, we are constantly looking for ways to give back.

  • Pro-Bono

    We tirelessly go the extra mile and deliver impactful results for our pro-bono clients. Each year, we work to push boundaries and create cutting-edge campaigns for a number of not-for-profit organizations that are close to our hearts.

  • Volunteering

    We are passionate about making a difference. We work with students from Canada’s top post-secondary institutions to provide hands-on learning experiences. We love making ourselves available to perform mock interviews, guest lectures, and presentations.

Our Awards

We are humbled to be recognized locally, regionally, and nationally for our outstanding PR campaigns, communications strategies, and business acumen. These awards and accolades include:

PR in Canada – Women in Communications, Marketing and Technology Awards
2020
Winner | Executive or Manager of the Year – Lisa Libin
Winner | Account Director or Supervisor of the Year – Leanna Kruk
Winner | Agency Account Manager of the Year – Amanda Upshaw
PR in Canada – Women in Communications, Marketing and Technology Awards
2019
Winner | Founder – Shauna MacDonald
Winner | Account Director of the Year – Leanna Kruk
EY Entrepreneur Of The Year 2019 Prairie Region
2019
Finalist
+ See All

“Backwoods Energy Services has worked with Brookline on many initiatives in recent years. We appreciate their expertise within the energy sector, and have assisted us with event management and media relations.

Brookline is a strong, versatile partner and we trust them for our communications needs.”

Chief Tony Alexis
Alexis Nakota Sioux Nation

“Brookline PR has been a key partner in helping us build a communications strategy to drive awareness for Harvest throughout the Canadian Prairies. They quickly learned our
business, our language and our brand. Their media relationships have been instrumental in driving coverage for us in our priority markets.”

Chris Simair
Co-founder, SkipTheDishes, and Managing Director, Harvest

“I have had the pleasure of working with Brookline Public Relations for the past four years specifically on ICE District and Rogers Place Arena in the capacity of media relations, crisis and issues management and event planning. No one works harder or executes to the detail that this team does. Brookline is stellar when dealing with C-suite executives and has solid media contacts, I would highly recommend their services.”

Tim Shipton
SVP of Corporate Communications & Government Relations, ICE District, Oilers Entertainment Group