Jenna Hamilton, Public Relations Assistant
Brookline had the opportunity to assist in launching two events as ICE District continues to celebrate its evolving progress. Brookline was honoured to support in executing the highly-anticipated Stantec Tower Opening, as well as the exclusive media tour showcasing the latest developments of ICE District.
Stantec Tower Opening
On September 26, Stantec welcomed its employees into its new global headquarters in Stantec Tower, Canada’s tallest building outside of Toronto. Stantec Tower stands at 66 storeys high and serves as one of the key pillars in Edmonton’s vibrant ICE District. This monumental day celebrated Stantec’s architects and engineers who worked tirelessly over the past four years to get to this day, as well as its employees officially moving into their new home.
Stantec’s CEO, Gord Johnston, ICE District partners and executives including Daryl Katz of Katz Group, Glen Scott of Katz Group Real Estate, Darren Durstling of ONE Properties, Bob Nicholson of Oilers Entertainment Group and City of Edmonton Mayor Don Iveson were all present at the event. The event also paid tribute to four former Stantec CEOs in attendance for the opening.
The event had speeches from executives, a ribbon cutting with a photo opportunity and a sneak-peek look of some of the tower’s state-of-the-art amenities.
Brookline’s media relations efforts for the Stantec Opening resulted in over 9 million impressions, 61 media stories and coverage in several markets.
ICE District Construction Media Tour
The excitement didn’t stop there as the Brookline team hustled to launch the second ICE District event of the week, the ICE District Construction Media Tour. This tour welcomed all Edmonton and area media to partake in a comprehensive guided construction media tour of ICE District’s latest developments. The tour provided media the exclusive opportunity to capture footage and learn about the progress to-date of SKY Residences at ICE District (SKY Residences), JW Marriott Edmonton ICE District and the Public Plaza.
The first stop of the tour was at the suites of SKY Residences, atop of Stantec Tower. These contemporary suites include sky-high views and access to the premium amenity spaces that offer residents exclusive access to rooftop patios, outdoor fireplaces, a fitness centre and much more. Media toured the two show suites on the 31st floor of the tower and had a first-hand look at the sleek modern finishes and, of course, the premium Edmonton views.
Media were then taken to the JW Marriott Edmonton ICE District hotel where they were introduced to many new amenities including an outdoor BBQ, a cocktail bar and the hotel’s meeting spaces which were newly named after iconic Edmonton Oilers Alumni.
The last stop included an exclusive update on the ICE District Plaza (Plaza), slated to be the epicenter of energy in downtown Edmonton. Once completed in 2019, the Plaza will be able to host 8,000 people for year-round programming in the winter and summer months.
The media turnout for the tour included representatives from the Edmonton Journal, Edmonton Sun, Global News, CTV News, iNews 880 and 630 CHED. The tour secured 32 stories resulting in over 7 million impressions.
Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.