Brookline thrilled to support the 30th annual Enserva STARS and Spurs Gala

Posted on May 21, 2024

Picture this: a dazzling night where the energy services sector swaps their work boots for cowboy boots, all for a noble cause – the Enserva STARS and Spurs Gala! These folks know how to throw a bash with a purpose and 2024 marked the 30th annual event in support of STARS Air Ambulance (STARS).

This year, Enserva tapped Brookline to help make this milestone event unforgettable. From crafting a media advisory to curating buzz-worthy social media content, Brookline had it all covered.

In the lead-up to the gala, our team pitched local media to invite them to attend the event for exclusive interview opportunities with spokespeople from both STARS and Enserva. We also worked our magic on social media to create engaging content that not only promoted the event but also recognized the generous sponsors that would make the night possible.

When the big night finally rolled around, our team was on-site and had cameras at the ready to capture the event in all its glory. From the moment the doors swung open to the final count of the fundraising total, we live-posted the evening’s highlights. Imagine a steady stream of glitzy photos and heartfelt stories, all capturing the excitement of the event as it unfolded in real-time. It was like following a Hollywood red carpet but with more cowboy hats.

After the event wrapped, our team continued the momentum and drafted a wrap-up press release announcing the gala’s jaw-dropping fundraising result – a record-breaking $1.6 million! This outstanding news was shared with a targeted list of local media, ensuring everyone knew about the gala’s incredible success.

And our efforts paid off big time with 140 stories published about the gala in top-tier outlets. On the social media front, we garnered 70,000 impressions and reached 18,199 accounts. Not too shabby!

Drawing more than 1,000 attendees each year, the gala has raised over $22 million since its inception in 1994. It’s not just a night of glitz and glamour – it’s STARS Air Ambulance’s most significant annual fundraising event. And with Brookline’s help, the gala shone brighter than ever this year to celebrate three decades of generosity and community spirit.

So, here’s to the Enserva STARS and Spurs Gala – where good times and goodwill go hand in hand, and where a night out can make a world of difference. Our team was so thrilled to support this important event! Cheers to many more years of cowboy boots, big hearts and record-breaking success!

Haylie Huber is a Public Relations Assistant at Brookline Public Relations. With a diverse background in agriculture, energy and municipal government, Haylie never shies away from a challenge and is passionate about providing high quality, goal-driven results.