A Taste of Whiskey – Jack Daniel’s returns to YYC

Posted on July 24, 2015

Erica Morgan, Account Specialist


Just in time for Stampede week, the one and only Master Distiller for Jack Daniel’s popped into town to give us cowpeople a good old-fashioned whiskey education. Jeff Arnett has held this position for seven years and is the seventh Master Distiller in Jack’s nearly 150 year history – talk about lucky No. 7 right? JD fans, you know what we’re talking about.

Jeff Arnett High Res

We had the pleasure of coordinating a comprehensive media tour for Jeff during his time in Calgary and had the opportunity to secure interviews for him with the likes of CTV, Global, the Calgary Herald, the Weather Network and 660 News.





In partnership with Jack Daniel’s, Brookline also hosted an exclusive media tasting event for local consumer lifestyle and food and beverage publications and blogs. Jeff was able to share his extensive knowledge of whiskey, Jack Daniel’s history and the distillation process, along with his southern charm, with a wide range of traditional and non-traditional media.



The media tour not only built awareness for the Jack Daniel’s brand, but also created interest and excitement for Jeff’s visit to Calgary, the recent Canadian launch of Jack Daniel’s new whiskey label, Tennessee Fire, and Jack Daniel’s sponsorship of the Nashville North Stampede tent and musical talent competition, Nashville North Star.


We can’t think of a better way to celebrate the Stampede season than with a little bit of Jack and the Brookline team was proud to be a part of helping to elevate the Jack Daniel’s brand in Western Canada once again.


Erica BW Vertical

– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of internal communications, branding and business ethics. Erica’s main areas of practice focus on event management, social media strategy and media relations.