Archive for the ‘YYC’ Category

Alberta Central debunks the traditional banking model in favour of credit unions as part of #MeetYouIRL campaign

Thursday, October 17th, 2019

Nicole Herback, Public Relations Assistant

Credit unions are not your average bank – and at Brookline we always develop and deliver above-average campaigns to generate results for our clients. As a testament to the benefits of the banking service, Credit Unions of Alberta wanted a presence where its customers could be found, whether at coffee shops, festivals or on social media during its #MeetYouIRL campaign this summer. The campaign concept, developed by Brookline, included a series of tactics that aimed to engage with existing and new credit union customers. 

Credit Unions of Alberta is the consumer-facing arm of Alberta Central, which is the central banking facility, service bureau and trade association for all credit unions in the province. Owned by 17 credit unions in Alberta, Alberta Central serves more than 628,000 members at roughly 190 branches. What’s the big difference between a bank and a credit union? Credit union customers are both members and owners.

In support of the organization’s #MeetYouIRL campaign, Brookline implemented the one tactic that is almost guaranteed to get face time with audiences, every time – business takeovers.

What are business takeovers, you ask?

Business takeovers are an effective public relations tactic used to build more awareness for a specific campaign or initiative while leveraging another business’s audience, network and space. This is a beneficial relationship for both business entities to increase their public profile, engage with untapped audiences and garner excitement in the media. Takeovers are especially effective when working with a limited budget or timeline because the host business provides the campaign with ready-made space, product and staff to support the initiative.

Throughout July, Brookline facilitated takeovers on behalf of Credit Unions of Alberta at two locations: Transcend Coffee in Edmonton and Analog Coffee in Calgary. This maximized the opportunity for the organization to get some real face time with its customers to explain the key benefits of banking with a credit union. Seen throughout these photos, Ian Burns, CEO of Alberta Central is quite literally meeting people in real life, taking their questions and educating them about why banking with a credit union is a compelling choice for Albertans in any stage in their life.

In support of the coffee shop takeovers, Brookline partnered with prominent influencers in the Calgary and Edmonton markets to share content about the organization and attend the takeover events. Together with traditional media pitching, Brookline helped Credit Unions of Alberta achieve more than 65 pieces of unique news content to promote the takeovers. This goes to show how public relations in an online setting can lead to greater awareness and attendance in a real life one!

Beyond business takeovers, Credit Unions of Alberta furthered its presence in Calgary this fall by sponsoring major festivals of both food and science varieties. In August, Brookline coordinated a sponsorship of Taste of Calgary, where masses of Albertans on the hunt for good eats also found solid financial advice through their interactions with Credit Unions of Alberta. And last month, the tech and innovation-focused organization also sponsored Beakerhead by funding a field trip for students to attend the festival.

For the remainder of 2019, stay tuned for what Alberta Central will be doing for International Credit Union Day this month and Financial Literacy Month in November. Have you considered banking with a credit union that meets you #IRL?

Nicole is a Public Relations Assistant at Brookline Public Relations. Nicole loves learning the ins and outs of each industry she works with. Since working with Alberta Central and financial influencers, she is a newfound advocate for financial literacy.

Beyond PR Podcast – Brookline’s 15-Year Anniversary Special – Shauna MacDonald

Friday, October 4th, 2019

Alex Handley, Account Executive

You’ve heard the name, but how about the story? On Brookline’s 15th anniversary (that’s right – we’re a Gen Z, born on October 4, 2004), listen as the microphone is turned and Shauna MacDonald, Principal & Founder of Brookline Public Relations takes questions from Brookline’s own Lisa Libin, Vice President and Leanna Kruk, Group Director. Shauna discusses Brookline’s inception, who her mentors have been throughout the years, the highs and lows of entrepreneurship and what being different means to one of Calgary’s most unique leaders. Cheers to 15 years!

The Beyond PR podcast brings open, honest and sometimes never-before-heard stories from notable leaders each month. Subscribe to Beyond PR on AnchorSpotifyApple Podcasts or Google Podcasts to catch the next episode later this month. 

Alex Handley is an Account Executive at Brookline. She is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering solid results. Her experience lies in government relations, internal communications, issues management and media relations.

Beyond PR Podcast – Episode 3 – Connie DeSousa

Thursday, September 5th, 2019

This month, Beyond PR brings you inside the mind of master chef Connie DeSousa as she serves up great stories of her culinary, business, and parenthood ventures in Calgary and across the globe. With a new brunch spot for Calgarians to flock to, Connie shares the concepts behind the newly opened CHIX Eggshop as well as the inspiration for her other nationally recognized restaurants CHARCUT and charbar. What is the secret to making the perfect egg? Sharpen your listening utensils and let’s dig in!

The Beyond PR podcast will bring open, honest and sometimes never-before-heard stories from notable leaders each month. Subscribe to Beyond PR on AnchorSpotifyApple Podcasts or Google Podcasts to catch episode three in September 2019. 

Nicole is a Senior Intern at Brookline Public Relations. Nicole has a deep appreciation for creativity and the arts; she longs to one day apply her writing and creative skills to start an Instagram account dedicated to fashion.