Archive for the ‘Uncategorized’ Category

Beyond PR Podcast – Episode 2 – Jocelyn Laidlaw

Thursday, August 8th, 2019

Why is watching the news now “more important than ever”? Calgary’s beloved Jocelyn Laidlaw, Senior News Anchor for CTV Calgary,  joins Beyond PR to discuss her time in reporting, how journalism has evolved and is constantly changing, how fake news has impacted the industry, and how becoming a mom has changed her approach to her work. Jocelyn shares the moments in her reporting career that were the toughest to overcome, and, after some convincing from Shauna, shares what it’s like being a micro-celebrity in Calgary. 

The Beyond PR podcast will bring open, honest and sometimes never-before-heard stories from notable leaders each month. Subscribe to Beyond PR on AnchorSpotifyApple Podcasts or Google Podcasts to catch episode three in September 2019. 

Alex Handley is an Account Executive at Brookline. She is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering solid results. Her experience lies in government relations, internal communications, issues management and media relations.

An Evening to Remember at Chairman’s Steakhouse

Tuesday, July 30th, 2019

Ottilie Coldbeck, Public Relations Assistant

Last month, Chairman’s Steakhouse opened in Mahogany’s lake-side resort-style community, Westman Village by Jayman BUILT. Chairman’s is an exciting new culinary concept brought to life by one of Calgary’s most notable restauranteurs, Vintage Group in the south of Calgary.

This new restaurant embodies the glitz and glamour of Old Hollywood, inviting all to experience the iconic era of the Rat Pack and Marilyn Monroe. However, opening a restaurant of this calibre outside of Calgary’s downtown core meant that awareness and word-of-mouth were key drivers in inviting Calgarians from across the city to experience the steakhouse.

The Grand Opening in June included a VIP guest list of Calgarians, influencers and media to experience the unique concept restaurant. Guests were greeted by paparazzi along a red-carpet entrance. Once inside, the restaurant had been transformed into an Old Hollywood scene, with live music and a 3D photobooth inspired by a classic movie premier.

Of course, it wouldn’t be a party without a few special guests. Brookline coordinated Rat Pack Impersonators, Frank Sinatra, Dean Martin and Sammy Davis Jr, accompanied by Marilyn Monroe, to be flown in from Las Vegas to add a creative flare.

From an Old Hollywood inspired cocktail menu, to Vintage Car photo ops and live music entertainment, no detail was forgotten for this iconic grand opening event.

In addition to event coordination and management, Brookline facilitated all media relations efforts related to Chairman’s. This included a long-lead media strategy prior to the official opening and a post-launch media engagement strategy for continued momentum.

To generate buzz for the opening of Chairman’s Steakhouse in advance of the opening, Brookline coordinated with long lead publications, including Avenue Magazine, City Palate and Culinaire Magazine to secure coverage for the highly-anticipated opening. Media and influencers in attendance at the June 8th opening event generated coverage across both traditional and social media platforms, including long form articles in both Calgary Herald and Curiocity Calgary.

Following the grand opening, Brookline engaged with local media and influencers for an exclusive dinner at the restaurant with demonstrations from Executive Head Chef Cedric Truchon and resident mixologist Justin “JD” Darnes.

Brookline’s efforts resulted in coverage in a variety of print and online publications, and a Global News Morning segment featuring Executive Head Chef Truchon. With the city still buzzing about the new restaurant offering and guests raving about their experience, Chairman’s Steakhouse is set to be the talk of the town for many months to come.

Brookline was thrilled to work alongside Westman Village and Vintage Group for this event and to continue working with Jayman BUILT and Westman Village as their agency of record for all communications initiatives.

Ottilie Coldbeck is a Public Relations Assistant at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Brookline’s New Podcast Takes Listeners Beyond PR

Thursday, July 4th, 2019

Alex Handley, Account Executive

Brookline is excited to announce the launch of its very own podcast, Beyond PR.

As one of Canada’s leading boutique public relations agencies, the Brookline team is fortunate to work with incredible individuals across the country and in diverse industries—each with a unique story to tell. The Beyond PR podcast aims to go beyond the typical to showcase inspiring stories from business and community leaders every month.

In March, we celebrated International Women’s Day and created a video featuring some of the amazing female leaders that we are proud to know, work with and laugh with every day.

We are thrilled to share that season one of Beyond PR will feature different conversations with these game-changing women—from Stampede Royalty and world-class chefs to inspiring Olympians and renowned reporters.

In episode one, launched today, Beyond PR host Shauna MacDonald, Principal and Founder of Brookline, speaks with the 2019 Calgary Stampede Royalty ahead of the Greatest Outdoor Show on Earth, that kicks-off Friday, July 5.

Stampede queen Carly Heath and princesses Keily Stewart and Courtney Dingreville speak with Shauna about promoting western heritage around the world, growing up in ranching families, and what to expect from the Calgary Stampede in 2019. Keeping with our #BPRDifferent theme, Shauna concludes by asking the trio why they feel it’s important to be different.

Tune into Beyond PR’s first episode, 2019 Stampede Royalty to get inspired by these incredible young women.

The Beyond PR podcast will bring open, honest and sometimes never-before-heard stories from notable leaders the first Thursday of the month. Subscribe to Beyond PR on Anchor, Spotify, Apple Podcasts or Google Podcasts  to catch episode two in August 2019. 


Alex Handley is an Account Executive at Brookline. She is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering solid results. Her experience lies in government relations, internal communications, issues management and media relations.