Archive for the ‘Uncategorized’ Category

A Month in the Life of a Brookliner

Tuesday, April 30th, 2019

Ottilie Coldbeck, Senior Intern 

 

Not your average blog

 

“What is an average day at Brookline?” – The question that always seems to make us group of communicators stumble for words. In an agency setting, it’s hard to summarize what we do in a day. Our brains switch from writing consumer press releases, to corporate strategies, to event plans, media briefs and crisis communications all in the span of eight hours.

In all honesty, it’s easy to overlook all that we accomplish in a day, a week or a month. That’s why this month’s blog is a bit different. I took this opportunity to answer that question, and show you exactly what it’s like to work at one of Canada’s leading boutique agencies. Keeping in mind that it wouldn’t be fun to just watch us working away at our desks, so think of this vlog as a highlight reel!

 

 

In creating this vlog, it was fun to reflect on some of the amazing times that I have shared with this hard-working, dedicated, and quite frankly, extraordinary team. Together we work hard and play hard – we celebrate our accomplishments and learn from our setbacks; we challenge ourselves and each other; we laugh, we dance and we make every day #BPRDifferent. We are Brookline.

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

 

 

Brookline celebrates International Women’s Day

Tuesday, April 9th, 2019

Angela Cabucos, Senior Account Manager 

 

Staying true to Brookline’s theme for this year, #BPRDifferent, we celebrated International Women’s Day (IWD) like we’ve never done before. In recognition of this important day and what it stands for – celebrating women’s achievement, lifting each other up and empowering those around us – Brookline created a video featuring some of the amazing women that we are proud to know, work with and laugh with every day.

You might recognize the video as we paid homage to Maroon 5’s Girls Like You. We wanted to shine a spotlight (literally) on some notable and game-changing women and showcase why all women and “girls like you” are powerful, strong and beautiful!

 

 

 

 

The fierce and fabulous females you’ll see in the video include:

  • University of Calgary Chancellor, Deborah Yedlin;
  • Canadian two-time Olympian and sexual abuse survivor, Geneviève Simard;
  • CTV News Calgary Senior Anchor, Jocelyn Laidlaw;
  • Top Chef Canada Finalist and Restauranteur, Connie DeSousa;
  • Calgary’s very own 2019 Calgary Stampede Royalty and 2017 Indian Princess;
  • Founder and CEO of Children First Canada, Sara Austin;
  • Co-Founder and director of the Canadian International Fashion Film Festival, Katrina Olson;
  • Tech industry mogul, Pat Kaiser;
  • Award-winning reporter for BNN, Tara Weber; and
  • All the hardworking and lovely ladies of Brookline PR.

 

 

 

 

On the eve of IWD, we hosted a celebration surrounded by some of the Calgary’s most influential and inspiring women. The positive energy in the room was palpable and the laughter and happiness was contagious. Guests were treated to delicious appetizers and refreshments, a live DJ to keep up the fun atmosphere, a photobooth and photographer to capture all the memorable moments and capped off the evening with an IWD surprise. We revealed the music video to our guests, before its public release the next day. I’m sure most of the Brookliners in the room were holding their breath before the video reveal as we’re all used to being behind the camera and not so much in front of it!

 

 

 

 

 

 

Personally, I am incredibly proud of how the video turned out and so grateful for all the women that took the time to be in it and for all those that shared it with their networks. IWD 2019 is one day I’ll never forget.

You can watch the video here:

 

 

 

Thank you for your continuous support of Brookline and all the amazing women in our community.

 

 

 

 

 

 

 

Angela Cabucos is a Senior Account Manager at Brookline Public Relations. Her expertise lies in media and influencer relations, writing and strategic communication planning.

A #BPRDifferent Blog

Friday, April 5th, 2019

Jas Badesha, Account Coordinator 

 

This year is all about being different, even in our blogs! Check out Jas Badesha’s take on #BPRDifferent! Take it away, Jas!

 

 

#BPRDifferent

 

Check, check, 1-2, 1-2.

This is what we’re going to do.

Is it a poem, is it a rap?

Well, that’s up to you.

 

Point is, it’s not your average blog,

Nor your regular kind of song;

But, that’s what Brookline’s all about.

We’ll never leave you in doubt.

 

Check it.

 

We’re not your average agency.

There are so many traits, and that’s key.

With our 2019 theme, you’ll see.

We’re D-I-F-F-E-R-E-N-T.

 

How?

 

We think outside the box –

Ideas that’ll blow your socks.

No two days are the same,

Wouldn’t want it any other way.

 

Our clients are always top of mind.

An experience unlike any other kind.

Going the extra mile?

Now, that’s our style!

 

‘Cuz we’re DIFFERENT.

 

Fresh approach to your communications needs.

Strategic PR service that leads,

And achieves

Your business objectives and goals –

Even messages for social media trolls

 

Professional, creative, solid and fresh –

State of our minds in a brainstorming sesh;

Also key pillars that Brookline lives by,

For award-winning campaigns – so fly!

 

We communicate compelling stories that are relevant and credible.

We’ll enhance your profile and deliver results so incredible.

‘Cuz we take it to the next level.

 

We work hard.

We play hard.

Surprise and delights as an example,

For Brookliners and clients to sample.

 

But, don’t get it twisted.

Be sure you don’t miss it.

We’re not fluffy or weak.

We have strong advice you seek.

 

Shout out to our hardworking team.

We’re exactly what we seem.

 

Empowering, unique women with ambition and class,

Who develop and execute plans that are badass!

Smart, passionate and authentic,

We bring you strategies that just click.

Tactics that are methodical, yet fresh – we’re trailblazers!

In a crisis? We’ll provide strong key messages.

 

Creative, fearless and driven –

Yeah, it’s a given.

 

We’re different.

 

That’s exactly who we are.

We’re Brookline PR.

 

Jas Badesha is an Account Coordinator at Brookline Public Relations. As a novice in rhyming, you won’t catch Jas in a rap battle anytime soon. Expressing creativity and thinking outside the box? Now, that’s her jam. #BPRDifferent.