Archive for the ‘Trade Show’ Category

B is for blog and this is mine!

Wednesday, September 3rd, 2014

It’s crazy to think that August is already over; it seems like just yesterday I was walking through the doors of Brookline about to begin my first public relations internship. In honour of Brookline’s upcoming 10 year anniversary, I’ve dedicated this blog to the top 10 moments from my internship at Brookline.

B – BRANDT – There’s no better way to immerse oneself in Brookline’s culture than getting to know the tunes of long-time Brookline client and Alberta music icon, Paul Brandt. After the hectic month of June, we were treated to floor seats at Paul’s stampede concert. It’s always great to be Alberta bound!

R – RUNWAY – I’m not talking about fashion, but rather the grand opening of the Calgary Airport Authority’s new runway.  At 4.2 kilometres long, it’s the longest runway in Canada. Not many people can say they drove Hal Johnson and Joanne Macleod from BodyBreak down an airport runway in a golf cart – but I can!

O – OIL AND GAS – In June, we attended the Global Petroleum Show. Sixty-five countries, 2,000 exhibits, 63,000 attendees and 127 lattes made for a very successful event. Brookline secured 82 interviews for the event and garnered 179 media hits.  The only thing missing was a celebrity or two – Leonardo DiCaprio anyone?

O – ORGANIC – I must admit that prior to RedHat’s Stampede lunch I had never “indulged” in a wheatgrass shot. Have you ever tried one? Just imagine swallowing the scent of freshly mowed grass. I spent a sunny July morning handing out fresh, organic juice shots to reenergize Stampede-goers at the Hat’s Off to Local Produce event.

K – KLM – I bet you’d never guess that KLM actually stands for Koninklijke Luchtvaart Maatschappij. Try painting that on the side of an airplane! Brookline helped KLM Royal Dutch Airlines celebrate its five-year anniversary in Calgary with a luncheon and evening reception at Rush Ocean Prime. The successful event was attended by airport executives, trade partners and key Calgary bloggers.

L – LATTES – No day is complete without a trip to Starbucks (and a treat or two)! With early mornings and even busier days, there is no such thing as too much coffee in this office. A Brookline coffee run is sure to refresh the mind and body, and can even act as a great impromptu brainstorm session. P.S. in case you couldn’t tell, we also love doughnuts.

I – IN THE NEWS – Every morning I cracked open the Post, the Herald and the Globe to get caught up on the daily news. This was an important part of keeping on top of current affairs, as well as monitoring for ever-important client mentions. And as a plus, discussing current events in conversations has never been easier – it pays to be up to date on your news and events.

N – NEW DRIVER – Last month, Brookline supported Southland Transportation in bringing more awareness to school safety by offering media the chance to jump behind the wheel of a school bus. With the added pressure of Calgary police officers watching, I tried out Southland’s virtual driving stimulator. It has yet to be determined if I have a promising career as a bus driver ahead of me.

E – EXCELLENCE – The Brookline team constantly strives to achieve excellence in everything we do. Our weekly traffic meetings are just one example of how we channel our best energies into each project that comes through our doors. Every meeting is like trying to keep your eye on the ball during an intense tennis match, as the Brookline team reviews the opportunities and challenges of the week.

X – 10 – Ten years and counting. Happy Anniversary Brookline! Thanks to the entire team for an awesome internship that exceeded all my expectations.


– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Gas & Oil Expo and Conference 2011 (Calgary, AB)

Thursday, June 23rd, 2011

Brookline Public Relations was honoured to once again manage the media relations for the 2011 Gas & Oil Expo and Conference (formerly known as GO-EXPO: Gas and Oil Exposition) and Official Press Office. The bi-annual event welcomed over 23,000 oil and gas professionals from across North America to Calgary Stampede Park from June 7-9.

This year’s Expo and Conference examined business strategies and technical challenges faced by the oil and gas industry. The event featured an indoor and outdoor exhibition area with over 500 companies showcasing emerging technologies, products and services. The largest energy gathering of 2011, the Gas & Oil Expo and Conference also welcomed world-renowned keynote speakers, David Jacobson, United States Ambassador to Canada and Ezra Levant, author of the award-winning book, Ethical Oil.

In addition, the Global Career Exposition held in conjunction with Gas & Oil Expo and Conference 2011 attracted nearly 6,000 registered attendees to learn about recruitment opportunities with companies such as ConocoPhillips, Shell, Devon, Nexen, and more. 

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Global Petroleum Show 2010

Tuesday, June 8th, 2010

Global Petroleum Show (GPS) 2010 wowed attendees with new features including the International Ministers Forum, with international delegates from Qatar, Peru, Yemen and India;  provincial and municipal government tours of the event; and free technology presentations. GPS 2010, run by dmg :: events (dmg), had a strong international presence, welcoming visitors from over 100 countries who converged at the event to participate in educational sessions and conference events. Brookline was thrilled to run the press office and all media relations for GPS 2010. We were also happy to report that GPS received fantastic media coverage this year.  

Despite a few rainy days, GPS pulled in a significant number of attendees, all keen to share ideas and innovations and to take advantage of new networking opportunities including receptions, Freestyle Motocross and a daily Rodeo hosted by world champion bull rider Cody Snyder. dmg’s next petroleum event will take place in Fort McMurray, Alberta this fall. Please stay tuned for details!