Archive for the ‘Swimco’ Category

Swimco Names Brookline Public Relations As Agency Of Record For Third Consecutive Year

Thursday, September 25th, 2014

Western Canada’s leading swimwear retailer continues partnership with award-winning PR firm

CALGARY – (Sept. 25, 2014) – Award-winning PR agency, Brookline Public Relations Inc. (Brookline), is delighted to announce it has been selected to serve as Swimco’s public relations agency of record for a third consecutive year.

Swimco, Western Canada’s leading swimwear retailer, experienced great success and growth over the course of the past year, most notably with the launch of its online shopping platform in May. The e-commerce site marked a huge step forward for the company, providing all Canadians with the opportunity to shop its most celebrated vacation and fitness lines of swimwear products for women, men and children. Swimco was also pleased to host Pick Your Paradise, a media event that showcased the season’s trends with a fashion show and social media contest. Attendees were able to visit “vacation stations” and chat with Swimco Fit Experts about finding the perfect suit.

“We are very excited to be working with Brookline again this year,” said Lori Bacon, President of Swimco. “At Swimco, we believe that everybody and every body deserves a swimsuit that lets them feel confident about themselves and Brookline continues to help us with spreading this vision throughout Canada. The Brookline team always goes above and beyond, especially when it comes to delivering professional and creative services.”

Since it was established in 1975, Swimco has become the largest swimwear retailer in Western Canada. Swimco prides itself on providing exceptional customer service to shoppers and Fit Experts are always available to answer customer questions and help ensure a positive swimwear shopping experience. The upcoming year will see Brookline continuing to support Swimco on event management and media relations across Canada.

“Swimco is such a well-respected retailer in Western Canada and we are thrilled to be working with them again,” said Shauna MacDonald, Principal and Founder of Brookline. “It is always a pleasure to work alongside the Swimco team and we look forward to delivering fresh and solid results for them throughout the upcoming year.”

About Swimco

Founded in 1975 as a mail-order swimwear business, Swimco began catering to the needs of swim teams, lifeguards and fitness swimmers across Canada. In 1980, Lori Bacon, President & Owner, joined her mother’s growing business and collectively the duo added vacation swimwear to diversify the company’s product offering. With 22 strategic locations across Alberta, British Columbia, Saskatchewan and Manitoba, Swimco continues to corner the market on swimwear throughout Western Canada. After many years, Swimco has come back to its roots of mail-order swimwear and now offers online shopping for Canadians on

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Social Media, Marketing Communications and Event Management. For more information please visit

Media Contact:
Sophie Pilon
Brookline Public Relations, Inc.
P: 403-538-5641 ext. 110
C: 403-815-7340