Archive for the ‘Professional’ Category

Why ‘We’ is More Important Than ‘I’

Thursday, December 12th, 2019

Navigating leadership styles and choosing your own

Amanda Kemsley, Account Manager

Throughout my career, I have experienced many different leadership styles and have been mentored by some incredible people. In knowing how much an effective leader can positively influence a team, it inspired me to attend a workshop focused on leadership training and communications tools for both personal and professional development.

I attended this workshop to understand how great leaders work to engage and motivate the people around them. As leadership is so impactful in many facets of life, it is an important skill for anyone to possess. As I continue developing this skill, I have learned that a good starting point is understanding your current leadership style (if you have one). Knowing your own attributes and limitations can help inform the areas you need improvement on. For example, identifying your three greatest strengths and your three strongest values gives you a look into how this affects your day-to-day life and in turn, how it is reflected in your leadership style both personally and professionally.

It is also important to be able to identify the values and strengths of others to help navigate their preferred leadership style and apply the necessary skills to inspire and motivate. Focusing on the negative areas can lead to only overcoming weaknesses instead of playing to our strengths.

Leadership is a learned behaviour and takes practice. Even some of the best leaders in the world are continually developing this skill. So, what qualities do successful leaders have? I asked a few of my colleagues to share what they believe makes a great leader:

  • “For me, what I think makes a great leader is someone who leads by example and is able to get their hands dirty and take responsibility. I also appreciate leaders who strive to push their employees to be their best and know the strengths and weaknesses of their team members so they can utilize them effectively and encourage employees to work on areas where they need improvement.”
  • “I find I work best with a leader who gives you the opportunity to grow and learn from your work and/or mistakes. If a leader in any part of your life, personal/professional always fixes your problems or just makes edits to work without seeing it as a teachable moment, then you’ll never learn from it. I also appreciate leaders who truly listen, who appreciate collaboration and feedback.”
  • “Leaders sometimes have to make some tough and lonely decisions that are carefully weighed out for the overall good of everyone. It’s like a symphony conductor who has their back facing the audience – they’re not concerned with seeking approval. They just intuitively lead, and they are fully invested in their team.”

It is important to note, that while we all work in the same organization, each response is quite different. A testament to the fact that leadership is not a one size fits all approach. However, you may have noticed one common aspect among the responses and that is for a leader to be team oriented. It goes to show that no matter the leadership style, the team always needs to remain a focus – which is why ‘we’ is more important than ‘I.’

As we approach the new year, I challenge you to identify your strengths and values, align yourself with them and use them to improve your leadership skills. Remember that leadership is an ongoing process but if we are operating at our best self, the result is always positive.

Amanda is an Account Manger at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

Brookline XV in the Making

Friday, November 22nd, 2019

Kirstin Lindquist, Graphic Design Intern

Brookline recently turned 15 and as an important milestone, this occasion was cause for celebration. With a dash of glam, we completely transformed Bridgette Bar and in Brookline fashion, no detail was spared!

Our #BrooklineXV party was not only a way to celebrate 15 years of incredible achievements, but truly a way to say thank you to our past and current clients, partners, media, influencers and friends! From a surprise performance by country super star Paul Brandt to laughs shared over cocktails, it was a night to remember.

Without taking the magic away, we want to give you a behind the scenes look at how it all came together and how we “brought our sparkle” to the special evening.

Here’s to the next 15 years!

Kirstin strives to ensure that companies are not only being noticed but also remembered. As a graphic designer she values the fusion of form and function to communicate brand values, establish growth and differentiate clients from their competition.

Alberta Central debunks the traditional banking model in favour of credit unions as part of #MeetYouIRL campaign

Thursday, October 17th, 2019

Nicole Herback, Public Relations Assistant

Credit unions are not your average bank – and at Brookline we always develop and deliver above-average campaigns to generate results for our clients. As a testament to the benefits of the banking service, Credit Unions of Alberta wanted a presence where its customers could be found, whether at coffee shops, festivals or on social media during its #MeetYouIRL campaign this summer. The campaign concept, developed by Brookline, included a series of tactics that aimed to engage with existing and new credit union customers. 

Credit Unions of Alberta is the consumer-facing arm of Alberta Central, which is the central banking facility, service bureau and trade association for all credit unions in the province. Owned by 17 credit unions in Alberta, Alberta Central serves more than 628,000 members at roughly 190 branches. What’s the big difference between a bank and a credit union? Credit union customers are both members and owners.

In support of the organization’s #MeetYouIRL campaign, Brookline implemented the one tactic that is almost guaranteed to get face time with audiences, every time – business takeovers.

What are business takeovers, you ask?

Business takeovers are an effective public relations tactic used to build more awareness for a specific campaign or initiative while leveraging another business’s audience, network and space. This is a beneficial relationship for both business entities to increase their public profile, engage with untapped audiences and garner excitement in the media. Takeovers are especially effective when working with a limited budget or timeline because the host business provides the campaign with ready-made space, product and staff to support the initiative.

Throughout July, Brookline facilitated takeovers on behalf of Credit Unions of Alberta at two locations: Transcend Coffee in Edmonton and Analog Coffee in Calgary. This maximized the opportunity for the organization to get some real face time with its customers to explain the key benefits of banking with a credit union. Seen throughout these photos, Ian Burns, CEO of Alberta Central is quite literally meeting people in real life, taking their questions and educating them about why banking with a credit union is a compelling choice for Albertans in any stage in their life.

In support of the coffee shop takeovers, Brookline partnered with prominent influencers in the Calgary and Edmonton markets to share content about the organization and attend the takeover events. Together with traditional media pitching, Brookline helped Credit Unions of Alberta achieve more than 65 pieces of unique news content to promote the takeovers. This goes to show how public relations in an online setting can lead to greater awareness and attendance in a real life one!

Beyond business takeovers, Credit Unions of Alberta furthered its presence in Calgary this fall by sponsoring major festivals of both food and science varieties. In August, Brookline coordinated a sponsorship of Taste of Calgary, where masses of Albertans on the hunt for good eats also found solid financial advice through their interactions with Credit Unions of Alberta. And last month, the tech and innovation-focused organization also sponsored Beakerhead by funding a field trip for students to attend the festival.

For the remainder of 2019, stay tuned for what Alberta Central will be doing for International Credit Union Day this month and Financial Literacy Month in November. Have you considered banking with a credit union that meets you #IRL?

Nicole is a Public Relations Assistant at Brookline Public Relations. Nicole loves learning the ins and outs of each industry she works with. Since working with Alberta Central and financial influencers, she is a newfound advocate for financial literacy.