Archive for the ‘Professional’ Category

#Influential – because that’s what we are

Monday, January 14th, 2019

Katie Temple, Account Executive

Last year, Brookline Public Relations celebrated its Year of Influence. Summed up perfectly by our girl, Shama Walji, 2018 saw a number of influential moments that kept Brookline on top of PR trends and allowed us to continue influencing the industry, our clients and each other.

But behind these influential moments was a team of talented PR professionals that work hard day in and day out to make it all happen. The cornerstone to why Brookline is able to be so influential lies solely in our people and the incredible culture that exists within these four walls.

 

 

 

 

As one of the newest Brookliners, I am constantly amazed by the team of strong women who all bring unique skills and a diverse background to the table in order to deliver stellar results for our clients. And let’s get real for a second, when you talk about an all-female workplace, the first thing that probably comes to mind is to run for the hills. Google has even solidified this theory by auto populating the end of my search for ‘all female workplace’ with the word ‘disaster’.

After all, us gals grouped together are known to be catty or competitive but what no one ever talks about is how supportive, encouraging and inspiring we can be for each other and the environment that positivity creates, particularly in the workplace. And that is exactly what I’ve found here at Brookline – a positive culture fostered by women.

We have a team of incredible women that – hold the phone – actually all get along, work together seamlessly AND have a lot of fun while doing it.  We take the time to celebrate each other and our wins, we’ve always got our teammate’s back and are always there to support one another and help each other grow.

It really is a team of badass babes who can do it all. From collaborating in a boardroom and putting pen to paper to picking up the kids from school or making time for a daily sweat session, we get things done. The best parts of our individual styles and personalities rub off on each other, we care for and nurture one another and there is always someone around to lend a hand when it is needed. We’re a little crazy and loud and we love to laugh but we also love what we do and who we do it with, which creates a pretty fantastic place to spend our nine-to-five.

 

 

I think it is a rarity to find this kind of environment, not because they don’t exist, but because people automatically assume the worst, put their guard up and in-fact, run for the hills. But before you do, I’d encourage you to challenge this bias and look through a different lens because at the end of the day, women really are better together. I think our all-female cast is one of the things that makes us the brilliant, influential team that we are.

 

 

Katie is an Account Executive at Brookline Public Relations. She brings national and international communications experience to the team with a background in corporate communications, community investment and strategic communication planning.

A Look Back at the Year of Influence

Tuesday, December 18th, 2018

Shama Walji, Office Manager and Executive Assistant

As one of Canada’s leading boutique public relations agencies, Brookline is pretty awesome. A team is only as good as its players and we rock each other’s world (in a good way) every single day.

 

 

2018 marked the year of influence and Angela Cabucos couldn’t have said it better at the start of the year when she described influence as, “capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.”

As we close off 2018, I can’t help but to think how Brookline had such a stellar year.

Let’s take a look:

We Added to Our All-Star Team

Brookline’s team is always expanding and growing with the industry’s finest. This year we welcomed Jenna Hamilton, Ottilie Coldbeck, Nicole Herback as interns, Jas Badesha as PR Assistant, Katie Temple as Account Executive, and Janelle Sacucci as Account Manager.

We Celebrated Some Pretty BIG Milestones

This year, Brookline marked its 14th year in business. We were able to surprise and celebrate the woman who started it all: Shauna MacDonald and the influential leader, mentor, and friend that she is. We also celebrated our very own Sophie Pilon on her sixth anniversary at Brookline, Leanna Kruk for four years at Brookline, and Lisa Libin for three years at Brookline.

… And Some BIG Wins in Influencing the Industry

Here’s the thing, a little side hustle is influential and that’s what good agencies do. Brookline had some remarkable wins in 2018 through influencing our community.

Ahem – to mention just a few:

Internal Team Wins

A major component of Brookline’s culture is celebrating the team through quarterly fun days and team workouts, thank tanks, mentorship programs, pillar awards, this year’s influencer award, and of course promotions. These rock stars were promoted in 2018:

  • Leanna Kruk to Group Director
  • Sophie Pilon to Account Director
  • Shama Walji to Office Manager and Executive Assistant
  • Angela Cabucos to Senior Account Manager
  • Amanda Kemsley to Account Manager
  • Jas Badesha to Account Coordinator
  • Jenna Hamilton to PR Assistant
  • Ottilie Coldbeck to Senior Intern

In 2018, there was so much to celebrate – I cannot wait to see what other amazing accomplishments will be in the books for 2019.

 

 

Shama Walji is the Office Manager and Executive Assistant at Brookline Public Relations. With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative.

Stantec Tower Officially Reaches Historic Heights as the Tallest Tower Outside of Toronto

Monday, December 3rd, 2018

Jenna Hamilton, Public Relations Assistant 

It’s official! Edmonton is now home to the tallest tower outside of Toronto. On November 16th, ICE District celebrated the topping off of Stantec Tower, marking the structural completion of the building. Standing tall at 69-storeys, this impressive beacon has forever changed Edmonton’s skyline.

 

 

To mark this historic milestone, Brookline supported in planning a press conference on the 60th floor of Stantec Tower, where guests had the opportunity to see spectacular views of the city. The event included a short, formal program with remarks from Glen Scott from Katz Group Real Estate, Gord Johnston from Stantec and Councillor Mohinder Banga from the City of Edmonton. In commemoration of this milestone, ICE District partners and executives were invited to the stage for the symbolic signing of a beam, which is now ceremoniously displayed in the lobby of Stantec Tower.

 

 

Following the signing, those brave enough to go outside on the 68th floor to stand at the highest, coldest point outside of Russia (yes, you read that right) were invited for a once-in-a-lifetime opportunity, heading to the top of the tower to view Edmonton’s landscape from every angle. A view that only a few will have the opportunity to see atop Stantec Tower. Attendees could see the North Saskatchewan River from miles away, and look 251 metres down to see cars that were the size of ants.

 

Brookline’s media relations efforts resulted in 41 national media stories from several major outlets, and over 6 million impressions. The team was honoured to have been part of this historic milestone for ICE District, and is looking forward to celebrating the completion of SKY Residences atop Stantec Tower in the fall of 2019.

 

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.