Archive for the ‘PR Success’ Category

Edmonton International Airport and Paul Brandt Take a Stand; #NotInMyCity Partnership Takes Off at EIA

Thursday, July 18th, 2019

Ottilie Coldbeck, Public Relations Assistant

Last month, during Canadian Airports Safety Week, Canadian humanitarian and country music superstar, Paul Brandt and Edmonton International Airport (EIA) joined together to announce their partnership with the #NotInMyCity movement – an anti-human trafficking initiative



Having worked alongside Paul and the Buckspring Foundation for the movement’s initial launch in 2017, and again in facilitating a partnership with YYC Calgary International Airport in 2018, Brookline was excited to join forces again for an announcement with another major Canadian airport.

On June 19th, during a press conference facilitated by Brookline, Paul Brandt, Tom Ruth, President and CEO, EIA and community leaders from across Alberta came together to bring awareness to human trafficking and child sexual exploitation. This monumental day showcased the commitment of these leaders to the #NotInMyCity movement to finding integrated solutions around this important cause

With this partnership, EIA becomes the second major airport in Canada to partner with #NotInMyCity, alongside the Calgary International Airport, showing that human trafficking is not acceptable at the airport, in Edmonton, or anywhere in Canada.

Brookline managed all media relations efforts and supported with event logistics and VIP/dignitary engagement for the press conference. The event, which featured representatives from the City of Edmonton, Leduc County, the City of Leduc, RCMP and Edmonton Police Service, garnered over 33 media stories. With coverage in the city’s major news outlets, including the Edmonton Journal and Sun, CTV and Global Edmonton; and national pickup on CTV Ottawa and Montreal, the #NotInMyCity press conference resulted in over 6.6 million editorial impressions.

Brookline was thrilled to work alongside Paul Brandt and EIA to facilitate this announcement and continues to be an official Ally of the #NotInMyCity movement.

For more information about #NotInMyCity, or to support this important cause, please visit www.notinmycity.ca.

Ottilie Coldbeck is a Public Relations Assistant at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Ready, set, match! Comrie’s Sports Equipment Bank hosts inaugural celebrity tennis tournament

Monday, July 15th, 2019

Jenna Hamilton, Public Relations Assistant

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

The tournament, which was held on June 15th, welcomed 16 influential Canadians, including tennis star Daniel Nestor, hockey icons Lanny McDonald and Theo Fleury, and Canadian Olympians Jesse Lumsden and Alysia Rissling. Lucky Calgarians had the opportunity to bid to play with their favourite celebrity athlete. Brookline’s very own Shauna MacDonald played alongside Helen Upperton, a retired bobsledder who competed in the 2006 and 2010 Olympic Winter Games. In true Brookline fashion, the team came to support their very own tennis star!

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

Once tournament day arrived, celebrities, sponsors and their invited guests, as well as the general public, were entertained by an exciting day of tennis. Guests also enjoyed catering provided by Concorde Group and had the opportunity to bid on a silent auction prizes, including an authentic Calgary Flames jersey autographed by the legendary Jarome Iginla.  

The final match, to no one’s surprise, had tennis icon Daniel Nestor and Sportsnet analyst Eric Francis battling over the trophy alongside their partners. The match went on for 35 minutes until Daniel Nestor and his partner from ATB Financial ended up taking home the trophy—giving Daniel his 92nd title win (unofficially).

Brookline was thrilled to manage media relations for the tennis tournament, providing outlets such as Global Calgary the exclusive opportunity to interview icons like Lanny McDonald, 1989 Stanley Cup Champion. The team also supported with celebrity and sponsor coordination and event planning logistics.

Overall, the event was a huge success and the Brookline team is looking forward to planning the second annual Comrie’s Sports Equipment Bank Celebrity Tennis Tournament in 2020.

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

Interview with Nini Lee, Graphic Designer at Brookline Public Relations

Wednesday, July 10th, 2019

Nicole Herback, Senior Intern

ICYMI, Brookline diversified its service offerings this year by hiring graphic designer, Nini Lee. Nini holds a bachelor of Design from Alberta College of Art + Design (ACAD) and works her magic at Brookline through logo and brand development, digital and advertising design, proposal creation – you name it.

For this month’s #BPRDifferent blog, I wanted to get inside the mind of our in-house creative genius. Read below as I interview Nini on the ins and outs of graphic design.

NH: How did you get into graphic design?

NL: I’ve always been really into art and drawing, and as a kid I always had this artistic urge. With art, I felt that there was a certain amount of challenge that I really enjoyed. I had no idea what I wanted to do when I finished high school, but I knew I wanted to have a career in the arts. I went to ACAD, not even knowing graphic design was an option. There, I was funneled into the design program, because my professors told me I had more of a mind for design over fine arts.

What’s the difference between design and fine arts?

A fine art person and design person – they’re very opposite people. Fine art is making a project and basing it on your beliefs, how you see the world, or what you’re feeling. Design is much more removed. It’s like, “Ok, here’s a brief, here’s a problem, now solve it.” And I always really liked that.

You’ve been working for over five years now, have you always freelanced?

No, I never thought I’d be freelancing. School kind of trained us towards working in design agencies, but over time I started getting requests in a freelance capacity.

What kind of graphic design do you do for Brookline?

It really varies. Brookline has the most diverse clientele and the most diverse type of projects that I’ve ever worked on. I’m doing some branding projects for Brookline’s 15-year anniversary that is coming this October and I recently designed the logo and branding for Brookline’s new podcast*, Beyond PR. On the client side, I design proposals, presentation decks, websites, logos and other general branding projects.

What kind of design makes you tick?

I really enjoy just organizing text. A lot of design projects go back to the basics: layouts, texts, grids and systems. Ultimately, it’s having that design hierarchy and telling a story. It’s fun when you have the freedom of finding images and creating a whole new layout.

Do you prefer having more freedom than less?

It’s always a balance.To have total freedom is the ultimate challenge – it can be a death sentence [laughs]. We’re always taught in design that you have to fulfill a brief and solve a problem. You need to answer certain questions, but if there’s no questions then it won’t work. In general, it’s actually better to have more structure around a project.

What are some common misconceptions about graphic designers?

It depends on the client. Some people think I can do everything and some don’t know what I can do. It’s a common misconception to think that a designer can design a logo, a website, do social media and do all the marketing. I think that’s where people sometimes have a hard time drawing the line, between communications and design.

That could go for marketing and PR too.

There’s so many blurred lines in this industry!

What’s your creative process?

I like a lot of brainstorming. Sometimes it’s just healthy to go for a walk, but I really do like collaborating with other people. When I have a client, I like to have that first conversation and really let things roll. I try to get the client to spill their guts: what they know about the industry, what their product is, what they love about it, what they themselves are like, their interests, etc.

Where do you draw inspiration from?

It’s hard not to say the Internet because it’s right there and things like Google and Pinterest are a click away.I like to look at what other brands are doing. It’s super easy to get a level of inspiration with so many businesses in Calgary.

What’s the best way to work with you, from concept to completed product?

Sometimes I think what’s most efficient and what’s most effective are two different things. That process sort of varies. Personally, I like to jump into design. Once the design starts, there’s a lot more conversation to be had about content and how it affects design and how design influences content.

Do you feel like the process at Brookline has gotten more seamless as time has gone by?

With so many different types of clients, it’s always going to be a learning process along the way. Even personally, I’m starting to learn how to work with each person.

Do you still have a passion for design now that it’s your career?

It’s ironic for a job that relies on creativity, but once something becomes your day-to-day it’s not uncommon to lose a bit of the passion. I used to enjoy hand-letter a lot more than I do now, but I started finding other creative outlets that I still enjoy. I started embroidering, doing puzzles, and even doing more cooking. For design, I really do like hands-on work, specifically illustration. I get that excitement from logos too, and the satisfaction from solving a brief.

Two options: At home or in office. Where do you prefer working from?

I like both. I need my alone time, and to a degree I feel more creative when I have my own space. But there’s also that need for collaboration and being social. I need to be around other humans, beyond just my dog!

*Beyond PR is Brookline Public Relations new podcast – listen to our first episode here.



This is Nicole’s first blog as a Senior Intern at Brookline Public Relations. Nicole has a deep appreciation for creativity and the arts; she longs to one day apply her writing and creative skills to start an Instagram account dedicated to fashion.