Archive for the ‘Paul Brandt’ Category

Brookline Takes a Stand Against Human Trafficking with #NotinMyCity Campaign

Monday, September 25th, 2017

Lisa Libin, Vice President

Brookline has had the honour of working with country music superstar, Paul Brandt, for more than six years and when he approached us to support him on his anti-trafficking campaign, #NotInMyCity, we couldn’t wait to be a part of this important initiative.

#NotInMyCity is a campaign geared towards raising awareness of Human Trafficking in Calgary, with a focus on sexual exploitation. Trafficking activity has been documented by police at large entertainment and sporting events like The Juno Awards and the F1 Race showing that these events including the Calgary Stampede, are targeted specifically by traffickers.  The campaign aims to raise community awareness, shine a spotlight on existing resources , and provide strategies to the community to stand up against human trafficking.

Brookline provided pro-bono media relations for this initiative, with the goal of using press as a conduit to engage the Calgary community as they stand together and say “no more” to human trafficking. Working with Paul Brandt as well as Canadian designer Paul Hardy, Sheldon Kennedy, local celebrity Dave Kelly, as well as former MP Joy Smith, the Calgary Police chief and the City of Calgary, Brookline managed a press conference to officially launch the campaign in Calgary.

The event was held the day before the Calgary Stampede started and had a strong cowboy-theme, given the timing as well as Paul Brandt’s roots. Media were invited to hear Paul’s personal story around witnessing child trafficking when travelling abroad, and also learn of local stories and statistics that demonstrate the importance of taking a stand against human trafficking, ultimately saying #NotInMyCity.

Every media outlet was in attendance for this event including Post Media, CBC, CTV, Global and the Calgary Sun. Not only did awareness span the city, but representatitves from other major cities across North Amercia heard about the campaign and began phoning to inquire how they can launch a similar initiative in their cities.

Media and influencers were asked to tweet using the hashtag #NotInMyCity which was trending on Twitter, and bandanas and scarves designed by Paul Hardy were sold with proceeds going towards awareness initiatives. The design was also displayed on a chuckwagon driven by driver, Chad Harden, during the races at the Stampede.




Lisa Libin is Vice President at Brookline Public Relations. Lisa loves a good crisis (as long as it’s not a personal one!) and has vast experience in issues management and brand reputation issues, working with local and global communications teams to handle ongoing and current industry issues.

Brookline Public Relations Continues to Build National Presence with New Client Wins

Friday, October 16th, 2015

Good Earth Coffeehouse and Canada Beef join Brookline client roster for national communications support, music superstar Paul Brandt re-signs for cross-country tour

CALGARY (October 14, 2015) – There have been a lot of celebrations at Brookline Public Relations (Brookline) recently, as the Calgary-based public relations agency expands its client roster with Good Earth Coffeehouse and Canada Beef joining the team. Both brands have recently partnered with Brookline for communications support across Canada.

Good Earth Coffeehouse, a national café with more than 40 locations in Canada, has teamed-up with Brookline to build its profile across Canada and provide media/social relations and event management support around their new café openings. Brookline recently managed the opening of Good Earth’s newest location in Ottawa, Ontario, and is currently in the midst of planning subsequent launches and programs for the brand throughout Canada.

“Brookline is the perfect partner choice for our expanding business in Canada. Their exceptional food and drink, retail and lifestyle experience made them the obvious choice for Good Earth Coffeehouse,” says Michelle Winter, Director of Marketing, Good Earth Coffeehouse. “We are excited by their creative approach in helping to launch our brand in a variety of new markets.”

Canada Beef has also partnered with Brookline to lead a number of communications initiatives, including developing their annual report as well as providing communications and digital support for their upcoming rebranding campaign. Brookline will be executing media relations, consumer activations, internal communications and digital strategy for the national organization, helping to build Canada Beef’s profile in Canada and around the world.

Brookline is also singing some country tunes, as it re-signed to support country music superstar, Paul Brandt’s, current Canadian tour. Brookline is working with media coast-to- coast to drive awareness and ticket sales for one of Brookline’s most famous clients.

These wins come on the heels of signing international-brand Cococo Chocolatiers, owners of Chocolaterie Bernard Callebaut, as well as launching the 20,000 Homes Campaign in Toronto with the Canadian Alliance to End Homelessness – a program that brought national attention to this not-for-profit organization and their important initiative.

“Companies are recognizing the solid work Brookline has been doing in Canada and the days of being a Calgary-only PR agency is a thing of the past,” says Shauna MacDonald, Principal and Founder, Brookline. “Our stellar media relationships and strong strategic counsel means that regardless of where we are physically located, we are able to execute smart, creative communications programs anywhere in Canada.”

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit

For media inquiries, please contact:
Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.

#BPRefresh Contest

Tuesday, July 21st, 2015

Ashley Vilgrain & Danielle Alfaro, Interns


As we were gearing up for the unveiling of Brookline’s fresh new website this spring, we decided to hold a contest for our fabulous social media followers to build buzz for the launch. And so, with a little help from some of our amazing clients, the #BPRefresh contest was born.

The strategy behind the contest was to build closer relationships with our social networks while creating awareness for our website refresh, so we asked people to let us know how they were keeping things fresh in their lives by using #BPRefresh on social media. We were extremely pleased with the number of responses we received and the creativity that we saw on Twitter, Instagram, and even YouTube. Our followers posted dozens of pictures and videos showcasing how they were keeping it fresh and we were blown away by the effort and thought they put into their entries. We saw everything from fresh food and new ways to stay fit, to travel destinations and activities, to spring cleaning and closet refreshes.


We were also very grateful to receive support from our clients including Paul Brandt, the Calgary Airport Authority and Sheldon Kennedy in helping to build awareness for the new website through congratulatory video testimonials which were posted to the Brookline YouTube channel. Each of them took the time to engage in two-way communication via video clips describing the special relationship they have with Brookline.


There were so many outstanding posts that choosing just one winner was definitely not an easy decision, and as a token of our appreciation to our wonderful contest participants, we also distributed first and second runner up prizes. In the end, the grand prize contest winner was selected based on the frequency and quality of posts to receive a gift basket filled with goodies donated by our fantastic clients, including:

  • Gift cards from MARKET Calgary, Thomsons Restaurant, Edo Japan, State & Main, and Rocky Mountain Wine and Food Festival
  • A selection of chocolate confections from Cococo Chocolatiers
  • Jack Daniel’s whiskey
  • Botaneco skincare products

Thank you to everyone who participated!




Ashley BW Horizontal 1Danielle BW Vertical 1– Ashley Vilgrain and Danielle Alfaro are Interns at Brookline Public Relations.