Archive for the ‘Netwoking’ Category

Beyond PR Podcast – Episode 2 – Jocelyn Laidlaw

Thursday, August 8th, 2019

Why is watching the news now “more important than ever”? Calgary’s beloved Jocelyn Laidlaw, Senior News Anchor for CTV Calgary,  joins Beyond PR to discuss her time in reporting, how journalism has evolved and is constantly changing, how fake news has impacted the industry, and how becoming a mom has changed her approach to her work. Jocelyn shares the moments in her reporting career that were the toughest to overcome, and, after some convincing from Shauna, shares what it’s like being a micro-celebrity in Calgary. 

The Beyond PR podcast will bring open, honest and sometimes never-before-heard stories from notable leaders each month. Subscribe to Beyond PR on AnchorSpotifyApple Podcasts or Google Podcasts to catch episode three in September 2019. 

Alex Handley is an Account Executive at Brookline. She is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering solid results. Her experience lies in government relations, internal communications, issues management and media relations.

Ready, set, match! Comrie’s Sports Equipment Bank hosts inaugural celebrity tennis tournament

Monday, July 15th, 2019

Jenna Hamilton, Public Relations Assistant

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

The tournament, which was held on June 15th, welcomed 16 influential Canadians, including tennis star Daniel Nestor, hockey icons Lanny McDonald and Theo Fleury, and Canadian Olympians Jesse Lumsden and Alysia Rissling. Lucky Calgarians had the opportunity to bid to play with their favourite celebrity athlete. Brookline’s very own Shauna MacDonald played alongside Helen Upperton, a retired bobsledder who competed in the 2006 and 2010 Olympic Winter Games. In true Brookline fashion, the team came to support their very own tennis star!

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

Once tournament day arrived, celebrities, sponsors and their invited guests, as well as the general public, were entertained by an exciting day of tennis. Guests also enjoyed catering provided by Concorde Group and had the opportunity to bid on a silent auction prizes, including an authentic Calgary Flames jersey autographed by the legendary Jarome Iginla.  

The final match, to no one’s surprise, had tennis icon Daniel Nestor and Sportsnet analyst Eric Francis battling over the trophy alongside their partners. The match went on for 35 minutes until Daniel Nestor and his partner from ATB Financial ended up taking home the trophy—giving Daniel his 92nd title win (unofficially).

Brookline was thrilled to manage media relations for the tennis tournament, providing outlets such as Global Calgary the exclusive opportunity to interview icons like Lanny McDonald, 1989 Stanley Cup Champion. The team also supported with celebrity and sponsor coordination and event planning logistics.

Overall, the event was a huge success and the Brookline team is looking forward to planning the second annual Comrie’s Sports Equipment Bank Celebrity Tennis Tournament in 2020.

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

A Month in the Life of a Brookliner

Tuesday, April 30th, 2019

Ottilie Coldbeck, Senior Intern 

 

Not your average blog

 

“What is an average day at Brookline?” – The question that always seems to make us group of communicators stumble for words. In an agency setting, it’s hard to summarize what we do in a day. Our brains switch from writing consumer press releases, to corporate strategies, to event plans, media briefs and crisis communications all in the span of eight hours.

In all honesty, it’s easy to overlook all that we accomplish in a day, a week or a month. That’s why this month’s blog is a bit different. I took this opportunity to answer that question, and show you exactly what it’s like to work at one of Canada’s leading boutique agencies. Keeping in mind that it wouldn’t be fun to just watch us working away at our desks, so think of this vlog as a highlight reel!

 

 

In creating this vlog, it was fun to reflect on some of the amazing times that I have shared with this hard-working, dedicated, and quite frankly, extraordinary team. Together we work hard and play hard – we celebrate our accomplishments and learn from our setbacks; we challenge ourselves and each other; we laugh, we dance and we make every day #BPRDifferent. We are Brookline.

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.