Archive for the ‘Marlborough Mall’ Category

Brookline Public Relations Celebrates Four Years as Agency of Record for Marlborough Mall

Wednesday, January 20th, 2016

 

CALGARY (January 20, 2016) – Brookline Public Relations, Inc. (Brookline), an award-winning Canadian PR agency, is pleased to announce it will be serving as Marlborough Mall’s public relations agency of record for the fourth consecutive year.

Marlborough Mall is a community-focused shopping centre located in the heart of northeast Calgary. With more than 170 stores, Marlborough Mall has been a favourite for shoppers for over 40 years. Dedicated to giving back to the community, Marlborough Mall hosts numerous free activities, events and programs for its patrons throughout the year.

This spring, Marlborough Mall will host fashion-savvy student shoppers at GownTown, an annual affair that allows students to purchase lightly used graduation dresses for only $10, with proceeds aiding a local charity. Marlborough Mall will also partner with the Calgary Police Service (CPS) during the 2016 holiday season for CopShop. This annual event couples CPS officers with local students for a day of shopping aimed at fostering positive relationships between the CPS and youth in the community. Brookline will provide media relations and event logistics support for these and other events this year and is thrilled to be supporting Marlborough Mall as a fellow community-centric and charitable-minded organization.

Brookline will support the community-driven and fashion-oriented campaigns led by Marlborough Mall’s marketing division this year. The agency will also build brand awareness for the shopping centre through a variety of public relations initiatives including event management, media relations, crisis management and supplementary marketing.

“We are very excited to be working with Brookline for another year to utilize their fresh and creative approach to media relations, event management and community engagement,” said Kim Wiltse, Marketing & Specialty Leasing Director, Marlborough Mall. “Year after year, Brookline has demonstrated unparalleled skills and professionalism that have significantly helped to draw awareness to Marlborough’s numerous programs, and develop a deeper relationship with the Calgary community.”

“The team at Brookline is thrilled to be partnering again with Marlborough Mall, providing a number of unique, forward-thinking media relations campaigns and community projects in 2016,”said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “The goal of our work is to engage the Calgary community and exceed media relations and communication goals for years to come.”

About Marlborough Mall

Follow Marlborough Mall:
Website: www.marlboroughmall.com
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall
Pinterest: pinterest.com/marlboroughmall/

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit www.brooklinepr.com.

For further information please contact:

Madison Olyniuk
Senior Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 109
C: 403-660-6747
E: molyniuk@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

Love Actually

Tuesday, February 24th, 2015

February is a month that is often misunderstood – it is home to a holiday that is unappreciated by many, and it can’t decide whether it’s 28 or 29 days long – yet February is also the month of love. While we Brookliners enjoy using this month as an excuse to eat chocolate, it is really about recognizing the small acts of love that happen every day.

To quote my good friend Hugh Grant – “If you look for it…you’ll find that love actually is all around”. Here are just a few examples of some amazing Brookline clients who have demonstrated the true meaning of love this February.

1. Edo Japan was pleased to announce that its holiday giving campaign raised over $76,000 for food banks across Canada. With nearly 850,000 Canadians depending on the food bank each month, hunger is becoming a growing epidemic in Canada. Edo is committed to giving back to the communities it serves, while working towards a healthier, happier and hunger-less nation.

2. The Sheldon Kennedy Child Advocacy Centre (SKCAC) was one of just three organizations to be recently presented with $1.3 million in government funding. This partnership will allow the SKCAC, a leader in child abuse treatment and prevention, to continue providing comprehensive support to victims of abuse. The SKCAC’s dedication to eliminating the stigmatism surrounding abuse is certainly awe-inspiring in our eyes!

3. Heart disease is the leading cause of death among Canadians. RCA and Mayfair Diagnostics, Calgary’s leading medical imaging providers, launched their ‘Matters of the Heart’ campaign this month to raise awareness about heart health. Calgarians can show their hearts some love by eating healthy, exercising regularly and eliminating controllable risk factors like smoking.

4. Every graduating student deserves to have their dream dress for prom. Unfortunately, many teens are unable to afford this luxury. On Feb. 1, Marlborough Mall began collecting gently used dresses for GownTown – an annual event that allows upcoming graduates to experience the perfect prom. On March 29, student shoppers can purchase these grad gowns for just $10.

5. Brookline loves love. The Brookline team had plenty to celebrate this February – from birthdays and babies, to engagements, work anniversaries and more. We were also thrilled to welcome a new Brookliner to the office and have continued to celebrate the exciting personal journeys each of us is embarking on this year.

It’s important to remember that donating just a little bit of your time, money or resources (even an old dress!) can make a big impact on someone’s life. February was packed full of love for Brookline and our clients, and we hope you’ll join us in spreading the love all year round!

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Brookline Public Relations Celebrates Third Year as Agency of Record for Marlborough Mall

Tuesday, February 10th, 2015

Calgary – Feb. 10, 2015 – Brookline Public Relations, Inc. (Brookline), an award-winning Canadian PR agency, is pleased to announce it will be serving as Marlborough Mall’s public relations agency of record for the third consecutive year.

Marlborough Mall is a community-focused shopping centre located in the heart of northeast Calgary. With over 170 stores, Marlborough Mall has been a favourite for shoppers for over 40 years. Dedicated to giving back to the community, Marlborough Mall hosts numerous free activities, events and programs for its patrons throughout the year.

This spring, Marlborough Mall will host fashion-savvy student shoppers at GownTown, an annual affair that allows students to purchase lightly used graduation dresses for only $10, with proceeds aiding a local charity. Marlborough Mall will also partner with the Calgary Police Service (CPS) during the 2015 holiday season for CopShop. This annual event pairs CPS officers with local students for a day of shopping aimed at fostering positive relationships between the CPS and youth in the community. Brookline will provide media relations for these and other events this year and is thrilled to be supporting Marlborough Mall as a fellow community-centric and charitable-minded organization.

Brookline will continue to oversee the mall’s unique “Style Yourself” campaigns, an integrated marketing campaign that highlights the fashion-focused retailers available at the shopping centre. The campaign, which launched in 2013, allows the mall to collaborate with well-known Calgary stylists, photographers and creative directors, and promotes the great fashion finds at Marlborough Mall.

“Year after year, Brookline continues to impress us with their fresh and creative approach to event management, social media and media relations,” said Kim Wiltse, Marketing & Specialty Leasing Director, Marlborough Mall. “Brookline’s unparalleled skills and professionalism allow us to achieve success above and beyond our media relations goals as we work to connect with the Calgary community.”

“We look forward to working with Marlborough Mall on a number of forward-thinking media relations campaigns and community projects in 2015,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “We are eager to continue working with the mall, providing public relations support for its various community-minded initiatives.”

Brookline will support the community-driven and fashion-oriented campaigns led by Marlborough Mall’s marketing division this year. The agency will also build brand awareness for the shopping centre through a variety of public relations initiatives including event management, media relations, crisis management and supplementary marketing.

About Marlborough Mall

Follow Marlborough Mall:
Website: www.marlboroughmall.com
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall
Pinterest: http://pinterest.com/marlboroughmall/

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Madison Olyniuk
Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 109
C: 403-660-6747
E: molyniuk@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
http://instagram.com/brookline_pr