Archive for the ‘KLM Royal Dutch Airlines’ Category

B is for blog and this is mine!

Wednesday, September 3rd, 2014

It’s crazy to think that August is already over; it seems like just yesterday I was walking through the doors of Brookline about to begin my first public relations internship. In honour of Brookline’s upcoming 10 year anniversary, I’ve dedicated this blog to the top 10 moments from my internship at Brookline.

B – BRANDT – There’s no better way to immerse oneself in Brookline’s culture than getting to know the tunes of long-time Brookline client and Alberta music icon, Paul Brandt. After the hectic month of June, we were treated to floor seats at Paul’s stampede concert. It’s always great to be Alberta bound!

R – RUNWAY – I’m not talking about fashion, but rather the grand opening of the Calgary Airport Authority’s new runway.  At 4.2 kilometres long, it’s the longest runway in Canada. Not many people can say they drove Hal Johnson and Joanne Macleod from BodyBreak down an airport runway in a golf cart – but I can!

O – OIL AND GAS – In June, we attended the Global Petroleum Show. Sixty-five countries, 2,000 exhibits, 63,000 attendees and 127 lattes made for a very successful event. Brookline secured 82 interviews for the event and garnered 179 media hits.  The only thing missing was a celebrity or two – Leonardo DiCaprio anyone?

O – ORGANIC – I must admit that prior to RedHat’s Stampede lunch I had never “indulged” in a wheatgrass shot. Have you ever tried one? Just imagine swallowing the scent of freshly mowed grass. I spent a sunny July morning handing out fresh, organic juice shots to reenergize Stampede-goers at the Hat’s Off to Local Produce event.

K – KLM – I bet you’d never guess that KLM actually stands for Koninklijke Luchtvaart Maatschappij. Try painting that on the side of an airplane! Brookline helped KLM Royal Dutch Airlines celebrate its five-year anniversary in Calgary with a luncheon and evening reception at Rush Ocean Prime. The successful event was attended by airport executives, trade partners and key Calgary bloggers.

L – LATTES – No day is complete without a trip to Starbucks (and a treat or two)! With early mornings and even busier days, there is no such thing as too much coffee in this office. A Brookline coffee run is sure to refresh the mind and body, and can even act as a great impromptu brainstorm session. P.S. in case you couldn’t tell, we also love doughnuts.

I – IN THE NEWS – Every morning I cracked open the Post, the Herald and the Globe to get caught up on the daily news. This was an important part of keeping on top of current affairs, as well as monitoring for ever-important client mentions. And as a plus, discussing current events in conversations has never been easier – it pays to be up to date on your news and events.

N – NEW DRIVER – Last month, Brookline supported Southland Transportation in bringing more awareness to school safety by offering media the chance to jump behind the wheel of a school bus. With the added pressure of Calgary police officers watching, I tried out Southland’s virtual driving stimulator. It has yet to be determined if I have a promising career as a bus driver ahead of me.

E – EXCELLENCE – The Brookline team constantly strives to achieve excellence in everything we do. Our weekly traffic meetings are just one example of how we channel our best energies into each project that comes through our doors. Every meeting is like trying to keep your eye on the ball during an intense tennis match, as the Brookline team reviews the opportunities and challenges of the week.

X – 10 – Ten years and counting. Happy Anniversary Brookline! Thanks to the entire team for an awesome internship that exceeded all my expectations.


– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

KLM – Five Years of Inspiration

Monday, August 11th, 2014

Recently, Brookline helped KLM Royal Dutch Airlines celebrate its five year anniversary in Calgary. KLM first landed in Calgary in May 2009 and has spent the past five years delivering quality service to international travellers.  Brookline was pleased to help plan a two-part event that highlighted KLM’s success and bright future in Calgary.

The slogan for the anniversary was “KLM – 5 Years of Inspiration” and focused on celebrating and sharing the stories that make KLM a unique airline in the industry.  With a great understanding of the Calgary market, Brookline supported KLM in delivering a professional and creative event.


Held at Rush Ocean Prime in downtown Calgary, the event kicked-off with a luncheon that welcomed trade partners, airport executives and key media. Brookline recognized the event needed to be both classic and modern, and worked with Rush Ocean Prime to create a three-course menu that drew on traditional Dutch cuisine for inspiration. Continuing with the Dutch theme, Brookline incorporated subtle hints of the Netherlands’ landscape with tulip centrepieces and windmill accents.


The event continued later that night with an evening reception for social media fans and Flying Blue members, KLM’s frequent flyer program. Guests were treated to live music, hors d’oeuvres and a swag bag featuring KLM goodies. Everyone was invited to take their picture at the onsite photo booth for a chance to win two round-trip tickets to any European destination. Jonathan Love from Calgary’s very own HeeBee-Jeebees was even on hand to snap a few photos with fans.


Members of the Brookline team helped manage event logistics and show flow (and test out the photobooth firsthand). Here at Brookline, we are honoured KLM chose us to help celebrate such a momentous occasion in Calgary.

– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.