Archive for the ‘Katz Group’ Category

Stantec Tower Officially Reaches Historic Heights as the Tallest Tower Outside of Toronto

Monday, December 3rd, 2018

Jenna Hamilton, Public Relations Assistant 

It’s official! Edmonton is now home to the tallest tower outside of Toronto. On November 16th, ICE District celebrated the topping off of Stantec Tower, marking the structural completion of the building. Standing tall at 69-storeys, this impressive beacon has forever changed Edmonton’s skyline.

 

 

To mark this historic milestone, Brookline supported in planning a press conference on the 60th floor of Stantec Tower, where guests had the opportunity to see spectacular views of the city. The event included a short, formal program with remarks from Glen Scott from Katz Group Real Estate, Gord Johnston from Stantec and Councillor Mohinder Banga from the City of Edmonton. In commemoration of this milestone, ICE District partners and executives were invited to the stage for the symbolic signing of a beam, which is now ceremoniously displayed in the lobby of Stantec Tower.

 

 

Following the signing, those brave enough to go outside on the 68th floor to stand at the highest, coldest point outside of Russia (yes, you read that right) were invited for a once-in-a-lifetime opportunity, heading to the top of the tower to view Edmonton’s landscape from every angle. A view that only a few will have the opportunity to see atop Stantec Tower. Attendees could see the North Saskatchewan River from miles away, and look 251 metres down to see cars that were the size of ants.

 

Brookline’s media relations efforts resulted in 41 national media stories from several major outlets, and over 6 million impressions. The team was honoured to have been part of this historic milestone for ICE District, and is looking forward to celebrating the completion of SKY Residences atop Stantec Tower in the fall of 2019.

 

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

Brookline Helps to Launch Ice District

Thursday, August 6th, 2015

Doug Self, Account Executive

 

Ice 1

 

 

 

 

 

 

 

Brookline has planned and executed several large announcements for our client, the Edmonton Arena District, but none bigger than the launch of the official brand for the development. We knew the launch of the brand – Ice District – would be a major story in the Edmonton area and even across Canada.

The launch of the brand featured two events on July 13th, 2015, a VIP event in the morning followed by a media event for the public unveiling in the afternoon. Brookline oversaw event planning and media relations for both launch events, which also took place at and marked the official opening of Ice HQ.

Ice 2

Coordination of the VIP event, from save-the-dates through to thank-you gifts, saw Brookline manage setup and event flow and also hire and manage catering, A/V, DJ, security, and even an ice sculptor. Ice District partners, community officials, and executives including Daryl Katz, Darren Durstling of WAM Development Group, Bob Nicholson, CEO and Vice-Chair of Oilers Entertainment Group, Edmonton City Councillor Scott McKeen were treated to a breakfast and a private launch of the brand.

Ice 3

During the media event, Brookline coordinated media for the press conference, which saw more than a dozen outlets and over thirty members of the media in attendance. The event debuted the brand launch video, featured speeches from Bob Nicholson and Councillor McKeen, and even a ceremonial ice breaking in lieu of a ribbon cutting.

The launch of Ice District was leading news in every major outlet in Edmonton and was also covered extensively in Calgary and throughout national and trade publications. A total of 214 unique media stories were captured related to the launch of the brand. Local and regional outlets included Edmonton Journal, Global Edmonton, CBC Edmonton, Edmonton Sun, Metro Edmonton, CTV, Alberta Venture and several radio stations. National outlets that covered the news included The Globe and Mail, MSN, CBC, Global, TSN, Huffington Post, Buzzfeed, SportsNet and Yahoo! News, and more.

Ice 4

Ice 5

Doug BW Horizontal 2

-Doug Self is an Account Executive in Brookline with a background rooted in the technology industry. His expertise lies in media relations, content creation, and communication and marketing strategy.

EAD Joint Venture Announces Delta Hotels and Resorts as Hotel Partner in the Edmonton Arena District

Thursday, October 23rd, 2014

Brookline has had the opportunity to provide public relations support for the Edmonton Arena District (EAD) Joint Venture on some exciting projects, the most recent of which was the announcement of Delta Hotels and Resorts as the district’s hotel partner. Scheduled to open in early 2018, the new Delta Edmonton will become downtown Edmonton’s first newly constructed four-star, full service hotel in three decades.

The announcement was held at the Art Gallery of Alberta – a stunning space to match the contemporary architecture and innovative design of the EAD and the new hotel tower.


With media and important EAD partners in attendance, Katz Group Chairman Daryl Katz, Delta CEO Ken Greene and Edmonton Mayor Don Iveson all spoke about what this partnership means to the EAD and to Edmonton’s future.


The Delta Edmonton is one of many new Delta projects, including the recently opened Delta Waterloo, Delta Toronto opening at the end of November, and the addition of the new Delta Calgary International Airport that incorporate the company’s new elevated brand concept – one of the many reasons Delta was chosen as the EAD’s hotel partner.

The new Delta Edmonton tower will exceed 50 storeys in height – the hotel itself will occupy 26 storeys, with private condos above reaching into the skyline. The hotel will consist of 362 guest rooms and suites, and offer numerous upscale amenities, such as a luxury pool, outdoor terrace and expansive fitness facilities. It will house approximately 24,000 sq. ft. of state of the art ballroom, meeting, and conference space, with access to an outdoor area overlooking the EAD’s public plaza.


Construction of the hotel’s underground parkade is scheduled to begin in fall 2014, with main hotel tower construction scheduled for fall 2015.


Alison Walker is an Account Specialist with Brookline PR and brings experience in branding, marketing communications, internal communications, event management and media relations. She is enthusiastic about working with clients to communicate their stories in fresh and exciting ways.