Archive for the ‘Jack Daniels’ Category

Jack & Frank – A Century of Friendship

Tuesday, December 1st, 2015

Erica Morgan, Account Specialist


This November, long-standing Brookline client Jack Daniel’s announced the Canadian launch of the brand’s latest collaboration with the Sinatra Family, Jack Daniel’s Sinatra Century, to celebrate the 100th birthday of musical legend, Frank Sinatra. Just 100 barrels of the latest ultra-premium whiskey from Jack Daniel’s, were released globally in commemoration of Jack and Frank’s special friendship.


Media relations for the Canadian launch of Sinatra Century were managed by Brookline Public Relations, who also coordinated an exclusive media event introducing the Western Canadian market to this limited edition whiskey. Sinatra Century was specially crafted by Master Distiller, Jeff Arnett, and retails at approximately $799.99 per 1L. The event offered Calgary’s top media and key influencers insight into Jack and Frank’s special friendship and the distinct properties of the Sinatra Century whiskey selection. Guests also had the opportunity to sample the ever-popular Sinatra Select, as well as some of Jack Daniel’s other premium whiskey offerings.


As a result of Brookline’s management of the launch, the event saw attendance from 40 of Calgary’s most influential food, lifestyle and business media and bloggers. Ongoing coverage from a wide variety of print, broadcast and online outlets is now set to follow the announcement of the launch and the media event, detailing the centennial celebration of Sinatra, and the two signature whiskey distillations named after him: Jack Daniel’s Sinatra Select and Jack Daniel’s Sinatra Century.


We can’t think of a better way to head into the holiday season than with a little Jack in our stomachs to keep us warm, and a little Frank in our ears to get us dreaming of a white Christmas.



Erica BW Vertical

– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

A Taste of Whiskey – Jack Daniel’s returns to YYC

Friday, July 24th, 2015

Erica Morgan, Account Specialist


Just in time for Stampede week, the one and only Master Distiller for Jack Daniel’s popped into town to give us cowpeople a good old-fashioned whiskey education. Jeff Arnett has held this position for seven years and is the seventh Master Distiller in Jack’s nearly 150 year history – talk about lucky No. 7 right? JD fans, you know what we’re talking about.

Jeff Arnett High Res

We had the pleasure of coordinating a comprehensive media tour for Jeff during his time in Calgary and had the opportunity to secure interviews for him with the likes of CTV, Global, the Calgary Herald, the Weather Network and 660 News.





In partnership with Jack Daniel’s, Brookline also hosted an exclusive media tasting event for local consumer lifestyle and food and beverage publications and blogs. Jeff was able to share his extensive knowledge of whiskey, Jack Daniel’s history and the distillation process, along with his southern charm, with a wide range of traditional and non-traditional media.



The media tour not only built awareness for the Jack Daniel’s brand, but also created interest and excitement for Jeff’s visit to Calgary, the recent Canadian launch of Jack Daniel’s new whiskey label, Tennessee Fire, and Jack Daniel’s sponsorship of the Nashville North Stampede tent and musical talent competition, Nashville North Star.


We can’t think of a better way to celebrate the Stampede season than with a little bit of Jack and the Brookline team was proud to be a part of helping to elevate the Jack Daniel’s brand in Western Canada once again.


Erica BW Vertical

– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of internal communications, branding and business ethics. Erica’s main areas of practice focus on event management, social media strategy and media relations.


Brookline Public Relations Celebrates New Staff, Promotions and Great Client Wins

Friday, June 26th, 2015

Shauna MacDonald, Principal & Founder


Lisa Libin appointed Group Director, Alisha Samnani promoted to Account Supervisor

Edmonton Arena District, Shaw Communications, Cococo Chocolatiers, Canadian Alliance to End Homelessness, and Jack Daniels added to client roster

CALGARY – June 4, 2015 – There are exciting new developments happening at Brookline Public Relations (Brookline). Effective immediately, Lisa Libin has been appointed the agency’s Group Director and Alisha Samnani has been appointed to Account Supervisor.

Libin has worked in progressively senior roles in various agencies in Toronto. She has also worked for Canadian Blood Services and most recently, Rogers Communications Inc., managing the Western Canadian regions in both public relations and marketing capacities. She has won a variety of awards for her creative programs and stellar client service.

“Lisa brings a strong breadth of both agency and corporate experience which is important as our agency is growing exponentially right now,” says Shauna MacDonald, Principal and Founder, Brookline. “Her communications and marketing knowledge will help broaden Brookline’s national reach to become the leading boutique public relations agency in Canada.”

Samnani has dedicated more than four years to Brookline, propelling the business forward with her big picture thinking and strategic execution for some of the agency’s most celebrated brands. “Alisha’s natural ability to connect with clients and her commitment to growing Brookline has positioned her as a senior leader at the agency,” continues MacDonald. ”She has continually proven that there is no task too big or too small that she cannot execute seamlessly.”

These announcements come on the tails of a variety of new business wins for Brookline. Brookline has been busy working outside of Calgary, as the PR agency of record for the Edmonton Arena District – Canada’s largest mixed-used sports and entertainment development that will help transform and revitalize downtown Edmonton – led by a joint venture between the Katz Group and WAM Development Group. Brookline is also reaching the eastern borders as they lead the national launch for the Canadian Alliance to End Homelessness’ upcoming campaign in Toronto. Brookline has also recently signed on Jack Daniels Tennessee Whisky as well as Cococo Chocolatiers as new clients. Not to mention, Shaw Communications has re-signed with the agency for various public relations and community investment initiatives.

“In today’s current economy, companies are looking to spend smartly and PR and integrated marketing have always been great avenues to help organizations make a strategic impact when dollars are tight,” explains MacDonald. “Thanks to Brookline’s stellar reputation and strategic business model, we are fortunate to continue to grow during tougher economic times and continue to partner with so many amazing brands.”

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit

For further information or media inquiries, please contact:

Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.
P: 403-538-5645