Archive for the ‘Interning’ Category

Brookline XV in the Making

Friday, November 22nd, 2019

Kirstin Lindquist, Graphic Design Intern

Brookline recently turned 15 and as an important milestone, this occasion was cause for celebration. With a dash of glam, we completely transformed Bridgette Bar and in Brookline fashion, no detail was spared!

Our #BrooklineXV party was not only a way to celebrate 15 years of incredible achievements, but truly a way to say thank you to our past and current clients, partners, media, influencers and friends! From a surprise performance by country super star Paul Brandt to laughs shared over cocktails, it was a night to remember.

Without taking the magic away, we want to give you a behind the scenes look at how it all came together and how we “brought our sparkle” to the special evening.

Here’s to the next 15 years!

Kirstin strives to ensure that companies are not only being noticed but also remembered. As a graphic designer she values the fusion of form and function to communicate brand values, establish growth and differentiate clients from their competition.

Coast to Coast with Mark’s

Thursday, January 25th, 2018

Christine Thompson, Public Relations Assistant 

Brookline supports Mark’s with cross-Canada media initiatives

If you live in Canada, it’s safe to say you’ve experienced all the joys winter has to offer, including ice, snow and sleet. We’re nicknamed the Great White North for a reason, and whether you live in Vancouver or Halifax, chances are you’ve come face-to-face with some slippery situations when winter strikes. This holiday season, Mark’s set out to educate Canadians on their slip-resistant footwear line to encourage Canadians to brave the elements and get outdoors, without the risk of injury from a slip and fall accident.

Brookline supported Mark’s with a national media tour that included celebrity spokesperson – HGTV’s Damon Bennett – to discuss the wide-range of slip-resistant winter footwear the retailer carries. Damon spoke about what makes the footwear line slip-resistant, the technology that goes into creating the boots and how Canadians can find the perfect pair for themselves.

Of course, we all know when it comes to lengthy claims it’s always better to show, not tell, so we did just that. Brookline commissioned a local craftsman to create a portable ice block holder that Damon took on his tour so he and the media could demonstrate first-hand the effectiveness of the boots on a slippery surface.

 

Brookline secured coverage from prominent TV, radio and print news outlets in tandem with influential bloggers across the country. Coverage included stories from the likes of Global News Winnipeg, CTV Edmonton and Talk Radio 680, for a total of 34 pieces of broadcast and online coverage with over 5.8 million impressions and over 50 pieces of social coverage.

To further elevate the slip-resistant footwear campaign, Brookline assisted Mark’s in organizing a slip-resistant footwear activation at the Eaton Centre in Toronto in the midst of the holiday shopping season. Local influencers were invited to confidently strut their stuff down an ice runway, wearing a pair of Mark’s slip-resistant boots to demonstrate the technology in action. The activation generated significant online coverage with 10 stories and 224,858 media impressions and ample social coverage from prominent Toronto influencers such as Mommy Gearest, This Beautiful Day and Extra Sparkles Please.

 

 

In addition to leading the slip-resistant national media relations outreach campaign, Brookline worked with Mark’s on two separate Pop-Up shop events in Calgary and Halifax to introduce their new brand, Mark’s Well Worn, into those markets. Well Worn is about being authentic and real, celebrating hardworking Canadians who, like Mark’s, persevere with grit and determination. Well Worn enforces the idea of clothing that will not only take wearers from their 9 to 5, but beyond with stylish, comfortable and durable pieces.

 

 

 

The two Pop-up shop events, in Calgary’s Market Mall and Halifax’s Spring Garden Place, showcased Well Worn and invited local media and influencers in each city to exclusively experience the new brand. The evenings featured a special offer for guests to trade-up one ‘well worn’ item of clothing for a new Mark’s clothing item, an on-site barber, local entertainment, specially crafted mocktails and drinks, small bites and personalized gifts for guests to take home.

At the events, three Well Worn outfits from real hardworking Canadians—Logger, Ryan Simmonds; Rancher, Anne Cassar and Barber, Nick Abate—were on display along with each individual’s story to reinforce the message behind the new brand. Overall, the events saw great media and influencer turnout and garnered notable coverage on social media.

 

From slip-resistant footwear to helping bring Well Worn to life, Brookline was thrilled to work with Mark’s on a national level and a variety of campaigns, helping to highlight their amazing products and to introduce Mark’s Well Worn to Canadians.

 

Christine Thompson is a Public Relations Assistant at Brookline Public Relations. Christine’s expertise lie in event planning, social & digital media, marketing strategy and media relations. Christine thrives on constantly keeping busy and is always looking for new and exciting projects to sink her teeth into.

My Brookline Graduation: Lessons learned from a PR Practitioner in Training

Monday, May 4th, 2015

Internships are the perfect time to take everything that we have learned in the classroom and apply it in the real world. The Public Relations program at Mount Royal University affords us with the opportunity to embark on two internships to complete our degree. My second internship at Brookline PR is coming to an end and I have taken the time to reflect on my accomplishments over the past four months. It has also given me time to think about the lessons that I have learned during my internship that I would never have learned in the classroom.

Here are my top five lessons that I have learned at Brookline:

  1. School has taught me to make a story newsworthy; my internship has taught me that just because your story may be timely and relevant, reporters may still not pick it up. This could be because there was a more newsworthy story, or perhaps your story might not have the angle that they are looking for; which leads me to my next lesson.
  2. Reporters cover different news stories. When building a media list, you have to ensure that you include the proper media contacts. In my media relations class, we briefly touched on media contacts, which in my opinion should be expanded upon and be taught that every reporter covers different beats.
  3. In school we learn about the importance of the media, but we really have no idea the impact that it can make on clients. Reporters are the gatekeepers to stories; without them, PR would not exist. It is important to build and maintain these relationships with reports to assist in gaining coverage for clients.
  4. I have learned the important of scanning the news on a daily basis. Being in PR you need to be on top of the current news and trends going on within your own city, province, country and globally. Additionally, you need to keep an eye out for client mentions – whether it is positive and negative, you want to be able to react accordingly in a timely manner.
  5. And finally, I have learned that no matter your position in the office, everyone plays an important role. As the overused cliché goes, “there is no I in team” and I have learned that everyone plays an integral role in the completion of projects. At Brookline, no project is too big or too small to be completed in a fresh, solid, creative and professional manner.

I cannot stress the value that internships provide to students. I have learned countless lessons that the classroom has not taught me. The classroom sets a foundation for learning, which is built upon through the hands-on experience of internships.

Caitlan Headshot
-Caitlan Greene is an intern at Brookline Public Relations and is in her fourth year of public relations at Mount Royal University. Her previous agency experience enabled her to develop communication skills working with clients in a variety of industries.