Archive for the ‘Ice District’ Category

It’s a bird, it’s a plane…it’s a construction crane?

Monday, October 26th, 2015

Shae Pollock, Senior Intern


On September 26, the construction cranes over Edmonton’s ICE District came to life in a synchronized light and music show set against the downtown skyline. Brandon Vickerd’s Dance of the Cranes presented by ICE District was one of the most popular and eye-catching exhibits featured in Edmonton’s first ever Nuit Blanche, an all-night contemporary art event held in major cities across the world.

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Choreographed by Canadian artist Brandon Vickerd, Dance of the Cranes invited Edmontonians to experience the city’s bustling energy as ICE District and Rogers Place get ready to open in fall 2016. Spectators watched as four high-rise construction cranes, illuminated against the night sky, pivoted, swayed and rotated in sequence to music and lights.

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Brookline Public Relations had the pleasure of providing media relations support for the event lineup announcement, which welcomed Bob Black, Chief Project Development Officer at Oilers Entertainment Group, as a spokesperson. In addition, the Brookline team held coordinate media opportunities for the behind-the-scenes media preview/live rehearsal and public performance.

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Dance of the Cranes garnered significant media attention from notable local, provincial and national outlets including the Globe and Mail, Edmonton Journal, CBC and CTV News.  More than 50 media hits were received, in addition to an editorial reach of one million.

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-Shae Pollock is a senior intern at Brookline Public Relations. With two agency internships under her belt, Shae brings experience in the areas of event management, media relations and social media. She recently completed her Bachelor of Communications degree from Mount Royal University.

Brookline Helps to Launch Ice District

Thursday, August 6th, 2015

Doug Self, Account Executive


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Brookline has planned and executed several large announcements for our client, the Edmonton Arena District, but none bigger than the launch of the official brand for the development. We knew the launch of the brand – Ice District – would be a major story in the Edmonton area and even across Canada.

The launch of the brand featured two events on July 13th, 2015, a VIP event in the morning followed by a media event for the public unveiling in the afternoon. Brookline oversaw event planning and media relations for both launch events, which also took place at and marked the official opening of Ice HQ.

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Coordination of the VIP event, from save-the-dates through to thank-you gifts, saw Brookline manage setup and event flow and also hire and manage catering, A/V, DJ, security, and even an ice sculptor. Ice District partners, community officials, and executives including Daryl Katz, Darren Durstling of WAM Development Group, Bob Nicholson, CEO and Vice-Chair of Oilers Entertainment Group, Edmonton City Councillor Scott McKeen were treated to a breakfast and a private launch of the brand.

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During the media event, Brookline coordinated media for the press conference, which saw more than a dozen outlets and over thirty members of the media in attendance. The event debuted the brand launch video, featured speeches from Bob Nicholson and Councillor McKeen, and even a ceremonial ice breaking in lieu of a ribbon cutting.

The launch of Ice District was leading news in every major outlet in Edmonton and was also covered extensively in Calgary and throughout national and trade publications. A total of 214 unique media stories were captured related to the launch of the brand. Local and regional outlets included Edmonton Journal, Global Edmonton, CBC Edmonton, Edmonton Sun, Metro Edmonton, CTV, Alberta Venture and several radio stations. National outlets that covered the news included The Globe and Mail, MSN, CBC, Global, TSN, Huffington Post, Buzzfeed, SportsNet and Yahoo! News, and more.

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-Doug Self is an Account Executive in Brookline with a background rooted in the technology industry. His expertise lies in media relations, content creation, and communication and marketing strategy.