Archive for the ‘Ice District’ Category

Brookline opens Edmonton Tower, the first high-rise in Edmonton’s ICE District

Tuesday, May 9th, 2017

Sophie Pilon, Account Supervisor 

Brookline had the opportunity to provide public relations support to ICE District as it officially opened Edmonton Tower for business, the first of several planned towers to open its doors to the public. Brookline supported with event management and media relations for the Grand Opening celebration in February.

The announcement was held in the lobby of the Edmonton Tower – a stunning space to match the contemporary architecture and innovative design of ICE District.

ICE District partners, community officials, and executives including Daryl Katz of Katz Group, Darren Durstling of ONE Properties, Bob Nicholson, CEO and Vice-Chair of Oilers Entertainment Group, City of Edmonton Mayor Don Iveson were all present at the event. Guests were treated to speeches from key figures, ribbon cutting with photo opportunity and lively performances from Firefly Theatre and Circus.

Edmonton Tower is a modern, Class AAA office building that not only features world-class sustainability systems, but is designed to be both architecturally-progressive and highly functional. To the west, it will be connected above ground to the forthcoming JW Marriott Edmonton, which will link it directly to Rogers Place. An above-ground walkway joins Edmonton Tower and Bell Tower on the south, providing indoor access to the rest of the downtown pedway system.

The City of Edmonton is the primary tenant of Edmonton Tower, which began transitioning the majority of its staff to the Tower in the fall of 2016. On the second floor of Edmonton Tower, the city opened its Edmonton Service Centre, providing Edmontonians with central, easy access to licensing, ticketing and other City services

 

ICE District also features the home of the Edmonton Oilers, Rogers Place, and will soon feature a vibrant public plaza, JW Marriott Edmonton, condominiums, retail, restaurants, nightlife and more.

 

As part of the senior team, Sophie’s strategic thinking and calculated public relations insight have helped effectively guide large brands to reach their goals and objectives. Sophie’s strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, corporate, not-for-profit and public relations, has led to exceptional results and brand-elevating coverage.

A Luxury Hotel Brand is Coming to Edmonton!

Wednesday, January 27th, 2016

Shae Pollock, Senior Intern

 

In January, it was announced that Edmonton’s ICE District will be the future home and first Alberta location for global hotel brand JW Marriott. Set in the heart of Edmonton’s downtown core, JW Marriott Edmonton will provide guests with luxurious hotel rooms, exclusive amenities and unsurpassed customer service.

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Brookline was honoured to support ICE District in executing and coordination one of Edmonton’s most significant hotel developments in over three decades. To maintain the exclusivity behind the announcement and generate excitement, limited details were released to media invitees. On January 13, guests gathered at ICE Headquarters where they were met with the sophistication, style and elegance reflective of JW Marriott’s iconic brand.

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JW Marriott Edmonton will feature 356 rooms and suites, more than 25,000 square feet of state-of-the-art meeting and conference space and one of the city’s largest ballrooms at over 10,000 square feet. The hotel will also feature Spa by JW, a luxurious spa offering an array of treatment options, and a restaurant operated by one of Canada’s premier restauranteurs.

Coordination of the exclusive announcement saw Brookline in charge of event logistics and execution, from managing show flow to organizing catering and even securing a key-shaped ice sculpture. With prominent media, ICE District partners and Marriott Hotel executives in attendance, Glen Scott, Senior Vice President, Real Estate for Katz Group, officially welcomed JW Marriott to ICE District’s family.

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The announcement garnered significant media attention from notable local, provincial and national outlets, including the Edmonton Journal, Business in Edmonton, CBC, Global, CTV and well-known hospitality publications. More than 44 media hits were received, in addition to an editorial impression of over five million.

Shae BW Vertical

-Shae Pollock is a senior intern at Brookline Public Relations. With two agency internships under her belt, Shae brings experience in the areas of event management, media relations and social media. She recently completed her Bachelor of Communications degree from Mount Royal University.

It’s a bird, it’s a plane…it’s a construction crane?

Monday, October 26th, 2015

Shae Pollock, Senior Intern

 

On September 26, the construction cranes over Edmonton’s ICE District came to life in a synchronized light and music show set against the downtown skyline. Brandon Vickerd’s Dance of the Cranes presented by ICE District was one of the most popular and eye-catching exhibits featured in Edmonton’s first ever Nuit Blanche, an all-night contemporary art event held in major cities across the world.

Nuit Blanche 1

Choreographed by Canadian artist Brandon Vickerd, Dance of the Cranes invited Edmontonians to experience the city’s bustling energy as ICE District and Rogers Place get ready to open in fall 2016. Spectators watched as four high-rise construction cranes, illuminated against the night sky, pivoted, swayed and rotated in sequence to music and lights.

Nuit Blanche 2

Brookline Public Relations had the pleasure of providing media relations support for the event lineup announcement, which welcomed Bob Black, Chief Project Development Officer at Oilers Entertainment Group, as a spokesperson. In addition, the Brookline team held coordinate media opportunities for the behind-the-scenes media preview/live rehearsal and public performance.

Nuit Blanche 3

Dance of the Cranes garnered significant media attention from notable local, provincial and national outlets including the Globe and Mail, Edmonton Journal, CBC and CTV News.  More than 50 media hits were received, in addition to an editorial reach of one million.

Nuit Blanche 4

Shae BW Vertical

-Shae Pollock is a senior intern at Brookline Public Relations. With two agency internships under her belt, Shae brings experience in the areas of event management, media relations and social media. She recently completed her Bachelor of Communications degree from Mount Royal University.