Archive for the ‘Ice District’ Category

Stantec Tower Officially Reaches Historic Heights as the Tallest Tower Outside of Toronto

Monday, December 3rd, 2018

Jenna Hamilton, Public Relations Assistant 

It’s official! Edmonton is now home to the tallest tower outside of Toronto. On November 16th, ICE District celebrated the topping off of Stantec Tower, marking the structural completion of the building. Standing tall at 69-storeys, this impressive beacon has forever changed Edmonton’s skyline.

 

 

To mark this historic milestone, Brookline supported in planning a press conference on the 60th floor of Stantec Tower, where guests had the opportunity to see spectacular views of the city. The event included a short, formal program with remarks from Glen Scott from Katz Group Real Estate, Gord Johnston from Stantec and Councillor Mohinder Banga from the City of Edmonton. In commemoration of this milestone, ICE District partners and executives were invited to the stage for the symbolic signing of a beam, which is now ceremoniously displayed in the lobby of Stantec Tower.

 

 

Following the signing, those brave enough to go outside on the 68th floor to stand at the highest, coldest point outside of Russia (yes, you read that right) were invited for a once-in-a-lifetime opportunity, heading to the top of the tower to view Edmonton’s landscape from every angle. A view that only a few will have the opportunity to see atop Stantec Tower. Attendees could see the North Saskatchewan River from miles away, and look 251 metres down to see cars that were the size of ants.

 

Brookline’s media relations efforts resulted in 41 national media stories from several major outlets, and over 6 million impressions. The team was honoured to have been part of this historic milestone for ICE District, and is looking forward to celebrating the completion of SKY Residences atop Stantec Tower in the fall of 2019.

 

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

September marks two milestones for ICE District as it continues to revitalize downtown Edmonton

Monday, October 29th, 2018

Jenna Hamilton, Public Relations Assistant

Brookline had the opportunity to assist in launching two events as ICE District continues to celebrate its evolving progress. Brookline was honoured to support in executing the highly-anticipated Stantec Tower Opening, as well as the exclusive media tour showcasing the latest developments of ICE District.

Stantec Tower Opening

On September 26, Stantec welcomed its employees into its new global headquarters in Stantec Tower, Canada’s tallest building outside of Toronto. Stantec Tower stands at 66 storeys high and serves as one of the key pillars in Edmonton’s vibrant ICE District. This monumental day celebrated Stantec’s architects and engineers who worked tirelessly over the past four years to get to this day, as well as its employees officially moving into their new home.

 

 

Stantec’s CEO, Gord Johnston, ICE District partners and executives including Daryl Katz of Katz Group, Glen Scott of Katz Group Real Estate, Darren Durstling of ONE Properties, Bob Nicholson of Oilers Entertainment Group and City of Edmonton Mayor Don Iveson were all present at the event. The event also paid tribute to four former Stantec CEOs in attendance for the opening.

 

 

The event had speeches from executives, a ribbon cutting with a photo opportunity and a sneak-peek look of some of the tower’s state-of-the-art amenities.

 

 

Brookline’s media relations efforts for the Stantec Opening resulted in over 9 million impressions, 61 media stories and coverage in several markets.

ICE District Construction Media Tour

The excitement didn’t stop there as the Brookline team hustled to launch the second ICE District event of the week, the ICE District Construction Media Tour. This tour welcomed all Edmonton and area media to partake in a comprehensive guided construction media tour of ICE District’s latest developments. The tour provided media the exclusive opportunity to capture footage and learn about the progress to-date of SKY Residences at ICE District (SKY Residences), JW Marriott Edmonton ICE District and the Public Plaza.

 

 

The first stop of the tour was at the suites of SKY Residences, atop of Stantec Tower. These contemporary suites include sky-high views and access to the premium amenity spaces that offer residents exclusive access to rooftop patios, outdoor fireplaces, a fitness centre and much more. Media toured the two show suites on the 31st floor of the tower and had a first-hand look at the sleek modern finishes and, of course, the premium Edmonton views.

 

 

Media were then taken to the JW Marriott Edmonton ICE District hotel where they were introduced to many new amenities including an outdoor BBQ, a cocktail bar and the hotel’s meeting spaces which were newly named after iconic Edmonton Oilers Alumni.

 

 

The last stop included an exclusive update on the ICE District Plaza (Plaza), slated to be the epicenter of energy in downtown Edmonton. Once completed in 2019, the Plaza will be able to host 8,000 people for year-round programming in the winter and summer months.

The media turnout for the tour included representatives from the Edmonton Journal, Edmonton Sun, Global News, CTV News, iNews 880 and 630 CHED. The tour secured 32 stories resulting in over 7 million impressions.

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

Brookline takes to new heights with JW Marriott Edmonton ICE District and The Legends Private Residences

Thursday, June 7th, 2018

Amanda Kemsley, Account Executive

 

At Brookline, our aim is to always provide our clients with the best service by continually going above (literally) and beyond for every project. On May 8th, we took to new heights with the topping off of Edmonton’s newest luxury hotel JW Marriott Edmonton ICE District and The Legends Private Residences. In the construction world, the topping off of the structural portion of a building is a major milestone. So, in Brookline style, we had to celebrate.

For the event, ICE District treated media and VIP’s to the 46th floor of the tower, the highest vantage point the public has been in the city to date.  Here, the media got an exclusive look of the tower and panoramic views of Edmonton’s ever-changing landscape. Once complete, the JW Marriott Edmonton ICE District and The Legends Private Residences will stand 56 storeys high – the first 22 storeys as hotel space and The Legends Private Residences above the hotel.

 

 

Promising approachable luxury, the hotel will feature 356 rooms of elegant accommodations, luxury spa offerings and Edmonton’s largest ballroom at 10,500 sq. ft. The Legends Private Residences will be the ultimate in luxury living, with sophisticated and functional condominium homes with panoramic city views.

Speaking to the luxury theme, the topping off celebration included a short formal program with words from Edmonton’s Mayor Don Iveson, Martin Stitt from Marriott Hotels Canada and Glen Scott from Katz Group Real Estate, concluding with a ‘topping off’ of a cake replica of the tower. The event also included ICE District partners, government officials and executives from ONE Properties, JW Marriott, Oilers Entertainment Group, as well as Edmonton media.

 

 

JW Marriott Edmonton ICE District is slated to open in Q1 of 2019 and we can’t wait to experience all the state-of-the-art offerings. The Legends Private Residences is set to open from Q2 to Q4 of 2019. If you’re looking to be a homeowner, hurry because it is already over 90 per cent sold!

 

 

Amanda is an Account Executive at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.