Archive for the ‘Ice District’ Category

SKY Residences reveals stunning new show suites at its iconic Edmonton address in ICE District

Tuesday, May 7th, 2019

Nicole Herback, Intern

 

If you were an Edmontonian in April, it would’ve been hard to avoid hearing about SKY Residences at ICE District (SKY Residences).

Located in Stantec Tower and stretching from floors 31-66, SKY Residences offers residents the ultimate urban living experience from the tallest building in Canada outside of Toronto. Edmonton got a first-hand look of the newly opened show suites and the premium amenities at several public open houses in April.

 

 

The amenities of SKY Residences are endless, which is unsurprising since the dedicated amenity floor on level 30 has a space of over 20,000 square feet to fill. After move-in this fall, residents will have access to a stunning rooftop terrace, hot tub, demonstration kitchen, billiards lounge, and a fitness centre with inarguably the best view in the city. On top of that, there’s a dog spa – yes, you read that right – for the residents of SKY with furry friends.

Brookline managed four days of public open houses over the span of two weekends, which brought in nearly 2,000 prospective buyers to the sky-high show suites. Through strong media relations with key media outlets in Edmonton, Brookline ensured public awareness of the event was maximized. Prior to the open house, a media tour was held in the show suites that garnered coverage of SKY Residences in CTV Edmonton, Global News Edmonton, CityTV Edmonton and Edmonton Journal. Brookline also had the pleasure of working on-the-ground managing event logistics throughout the open house weekends.

Up in the decorated show suites, guests were escorted on tours of six newly completed SKY Residences show suites with views stretching far beyond Edmonton city limits. Down on ground-level, they were treated to other delights, such as access to a sneak-peek of other businesses in and around ICE District, air brush tattoo and balloon artists, and free pizza from Boston Pizza! Overall, the events were a smashing success.

It’s an exciting time in Edmonton’s revitalized downtown ICE District. Those seeking to live just steps away from more than a dozen bars, restaurants and shopping, as well as Rogers Place and Loblaws CityMarket™, scheduled to be open in 2020, can have it all in the beautiful SKY Residences.

 

 

Nicole is an Intern at Brookline Public Relations. Though she won’t be purchasing a sky-high condo anytime soon, she enjoys being in the clouds jet-setting to her next destination, challenging herself to write a headline better than the previous one, and keeping her goals lofty.

Stantec Tower Officially Reaches Historic Heights as the Tallest Tower Outside of Toronto

Monday, December 3rd, 2018

Jenna Hamilton, Public Relations Assistant 

It’s official! Edmonton is now home to the tallest tower outside of Toronto. On November 16th, ICE District celebrated the topping off of Stantec Tower, marking the structural completion of the building. Standing tall at 69-storeys, this impressive beacon has forever changed Edmonton’s skyline.

 

 

To mark this historic milestone, Brookline supported in planning a press conference on the 60th floor of Stantec Tower, where guests had the opportunity to see spectacular views of the city. The event included a short, formal program with remarks from Glen Scott from Katz Group Real Estate, Gord Johnston from Stantec and Councillor Mohinder Banga from the City of Edmonton. In commemoration of this milestone, ICE District partners and executives were invited to the stage for the symbolic signing of a beam, which is now ceremoniously displayed in the lobby of Stantec Tower.

 

 

Following the signing, those brave enough to go outside on the 68th floor to stand at the highest, coldest point outside of Russia (yes, you read that right) were invited for a once-in-a-lifetime opportunity, heading to the top of the tower to view Edmonton’s landscape from every angle. A view that only a few will have the opportunity to see atop Stantec Tower. Attendees could see the North Saskatchewan River from miles away, and look 251 metres down to see cars that were the size of ants.

 

Brookline’s media relations efforts resulted in 41 national media stories from several major outlets, and over 6 million impressions. The team was honoured to have been part of this historic milestone for ICE District, and is looking forward to celebrating the completion of SKY Residences atop Stantec Tower in the fall of 2019.

 

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

September marks two milestones for ICE District as it continues to revitalize downtown Edmonton

Monday, October 29th, 2018

Jenna Hamilton, Public Relations Assistant

Brookline had the opportunity to assist in launching two events as ICE District continues to celebrate its evolving progress. Brookline was honoured to support in executing the highly-anticipated Stantec Tower Opening, as well as the exclusive media tour showcasing the latest developments of ICE District.

Stantec Tower Opening

On September 26, Stantec welcomed its employees into its new global headquarters in Stantec Tower, Canada’s tallest building outside of Toronto. Stantec Tower stands at 66 storeys high and serves as one of the key pillars in Edmonton’s vibrant ICE District. This monumental day celebrated Stantec’s architects and engineers who worked tirelessly over the past four years to get to this day, as well as its employees officially moving into their new home.

 

 

Stantec’s CEO, Gord Johnston, ICE District partners and executives including Daryl Katz of Katz Group, Glen Scott of Katz Group Real Estate, Darren Durstling of ONE Properties, Bob Nicholson of Oilers Entertainment Group and City of Edmonton Mayor Don Iveson were all present at the event. The event also paid tribute to four former Stantec CEOs in attendance for the opening.

 

 

The event had speeches from executives, a ribbon cutting with a photo opportunity and a sneak-peek look of some of the tower’s state-of-the-art amenities.

 

 

Brookline’s media relations efforts for the Stantec Opening resulted in over 9 million impressions, 61 media stories and coverage in several markets.

ICE District Construction Media Tour

The excitement didn’t stop there as the Brookline team hustled to launch the second ICE District event of the week, the ICE District Construction Media Tour. This tour welcomed all Edmonton and area media to partake in a comprehensive guided construction media tour of ICE District’s latest developments. The tour provided media the exclusive opportunity to capture footage and learn about the progress to-date of SKY Residences at ICE District (SKY Residences), JW Marriott Edmonton ICE District and the Public Plaza.

 

 

The first stop of the tour was at the suites of SKY Residences, atop of Stantec Tower. These contemporary suites include sky-high views and access to the premium amenity spaces that offer residents exclusive access to rooftop patios, outdoor fireplaces, a fitness centre and much more. Media toured the two show suites on the 31st floor of the tower and had a first-hand look at the sleek modern finishes and, of course, the premium Edmonton views.

 

 

Media were then taken to the JW Marriott Edmonton ICE District hotel where they were introduced to many new amenities including an outdoor BBQ, a cocktail bar and the hotel’s meeting spaces which were newly named after iconic Edmonton Oilers Alumni.

 

 

The last stop included an exclusive update on the ICE District Plaza (Plaza), slated to be the epicenter of energy in downtown Edmonton. Once completed in 2019, the Plaza will be able to host 8,000 people for year-round programming in the winter and summer months.

The media turnout for the tour included representatives from the Edmonton Journal, Edmonton Sun, Global News, CTV News, iNews 880 and 630 CHED. The tour secured 32 stories resulting in over 7 million impressions.

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.