Archive for the ‘Good Earth Coffeehouse’ Category

Brookline rings in the holiday season

Friday, December 15th, 2017

Angela Cabucos, Account Executive 

December is a favourite time of year at Brookline. The sights and sounds of the holidays can be found around the office in the months prior to Christmas as we begin to support our clients with planning their holiday campaigns. As always, the holidays are the perfect time of year to give back and to remember the real reason for the season. Here’s a look at of some of the fun and generous holiday initiatives our clients are involved in this year.

 

 

Ford of Canada

Brookline’s Ford team revved up its holiday planning with a safe winter driving event geared towards university students who may be hitting the road and heading home to their loved ones for the holidays. We spent the day quizzing students at the University of Calgary on their winter safety driving knowledge and provided them with tips from Ford on how to handle tricky winter conditions.

We planned this safety event because we recognize that students will soon be packing up and driving home or to the mountains for a getaway this winter break. In addition, many students may not have much winter driving experience if they are new drivers. To help equip the students and their vehicles, Ford provided emergency car safety kits, fleece blankets, ice scrapers and emergency lights to stow away in case of an emergency. Winter driving is rarely ideal, but Ford recognizes the importance of being prepared for the cold weather and slick roads and looks to help drivers get home safely for the holidays.

 

Good Earth Coffeehouse

The annual Gingerbread Family campaign at Good Earth Coffeehouse (Good Earth) has been a holiday tradition for over 20 years. With this community-giving initiative, Good Earth will donate $1 from every sale of delicious Gingerbread Family cookie packages in December to local food banks across Canada. Good Earth has set a goal to sell over 10,000 Gingerbread Family cookie packages, and hopes to sweeten the deal by donating up to an extra $2,500 when Canadians share a photo of their cookies on social media. Each photo of the Gingerbread Family cookies shared on Facebook and Instagram with the hashtag #FeedAFamily will result in Good Earth donating an extra dollar to the campaign.

Brookline loves working on this sweet campaign, and this year is no exception. We conducted extensive media relations outreach in 15 media markets across Canada to help bring awareness to the community-giving tradition, as well as helped coordinate cookie deliveries to media. We are also working with bloggers and influencers to help spread the word on social media and in turn, increase donations for local food banks. The coverage secured so far includes CTV Edmonton, Global Calgary, Lethbridge Herald, Vancouver Courier, Toronto Sun and more. This is one campaign we can really sink our teeth into.

 

 

Banff Gondola

Brookline has been working with the Banff Gondola bringing holiday spirt to the top of Sulphur Mountain. The Banff Gondola was transformed this holiday season to bring Christmas to the Mountaintop. The Gondola’s lower and upper terminals were transformed into a winter wonderland, complete with Santa’s workshop! Mountaintop Christmas is the ultimate holiday experience with a festive atmosphere and plenty of Christmas activities for guests to enjoy including freshly baked cookie decorating, visits with Santa, letter writing to Santa and interactive activities including the 12 Animals of Christmas Treasure Hunt. The Above Banff Theatre in the upper terminal is also featuring a Disney Christmas film for the season and the Sky Bistro has a revamped seasonal menu and packaged experience for adults looking for a festive getaway. Brookline has been happy to support this amazing experience with media and influencer relations.

 

 

Edo Japan

One of our long-time clients, Edo Japan (Edo), is spreading the holiday cheer this year with its holiday giving campaign. In the spirit of giving, Edo is continuing its annual tradition of partnering with local Canadian food banks. Customers are encouraged to ‘Edo a little, help a lot’ by purchasing spring rolls from Edo, with 25 cents from each sale going to the local food bank in the market where the donation was made.

Brookline loves helping Edo help Canadians and is supporting the campaign with strategic outreach to social influencers across B.C., Alberta and Saskatchewan. Influencer partnerships for the holiday giving campaign will include social media takeovers from some of Calgary and Edmonton’s most prominent Instagrammers, and social influencers throughout Western Canada will be sharing their Edo experiences with their followers, encouraging Canadians to give back with Edo this holiday season.

 

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

Toronto welcomes Good Earth Coffeehouse to the community

Wednesday, April 12th, 2017

Angela Cabucos, Account Executive

Brookline Public Relations has had the pleasure of working with Good Earth Coffeehouse (Good Earth) since 2015. We always have a great time partnering with Good Earth, and our most recent projects were no exception.

Good Earth recently opened its first Toronto location establishing their continued growth in Eastern Canada. The first Toronto coffeehouse can be found in the Garden District neighbourhood at Jarvis and Dundas Street East. This is Good Earth’s second location in Ontario, the first is located in Ottawa’s International Airport.

 

Brookline was tasked with generating awareness around the launch of Toronto’s first Good Earth Coffeehouse. We did this through traditional media relations, media food drops, a blogger outreach program, digital and social strategies, and inviting media and bloggers to the grand opening event. Good Earth hosted a grand opening celebration on February 9th, and provided free coffee and other delicious treats all day. Good Earth also partnered with a local band to keep the crowd entertained during the event and they regularly work with local artists to display their artwork on the café walls for patrons to enjoy and even purchase.

 

 

Brookline developed a comprehensive media outreach strategy and was able to secure coverage in the Toronto Sun, Canadian Business Franchise, Canadian Restaurant News, and countless online publications. We also began building relationships with a number of prominent Toronto bloggers who have started sharing their love for Good Earth on their social media channels. We sought out bloggers of all types – lifestyle, food and beverage, and mommy bloggers – who have a love of coffee (which wasn’t hard to find!). The Toronto blogger community is massive and it was a great opportunity for us to strengthen our blogger relations in another city outside of our core markets in Alberta.

 

 

Another recent project that Brookline worked on with Good Earth, was the annual Gingerbread Holiday campaign. Every year, Good Earth sells Gingerbread Families where $1 from the sale of each cookie package is donated to a charity in need.  This year, Good Earth raised more than $9,000 for local food banks where Good Earth is located. Brookline conducted media and blogger relations in 12 Canadian cities to help spread the word about Good Earth’s holiday campaign, which resulted in 19 media stories and valuable social media coverage.

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

Brookline Public Relations Continues to Build National Presence with New Client Wins

Friday, October 16th, 2015

Good Earth Coffeehouse and Canada Beef join Brookline client roster for national communications support, music superstar Paul Brandt re-signs for cross-country tour

CALGARY (October 14, 2015) – There have been a lot of celebrations at Brookline Public Relations (Brookline) recently, as the Calgary-based public relations agency expands its client roster with Good Earth Coffeehouse and Canada Beef joining the team. Both brands have recently partnered with Brookline for communications support across Canada.

Good Earth Coffeehouse, a national café with more than 40 locations in Canada, has teamed-up with Brookline to build its profile across Canada and provide media/social relations and event management support around their new café openings. Brookline recently managed the opening of Good Earth’s newest location in Ottawa, Ontario, and is currently in the midst of planning subsequent launches and programs for the brand throughout Canada.

“Brookline is the perfect partner choice for our expanding business in Canada. Their exceptional food and drink, retail and lifestyle experience made them the obvious choice for Good Earth Coffeehouse,” says Michelle Winter, Director of Marketing, Good Earth Coffeehouse. “We are excited by their creative approach in helping to launch our brand in a variety of new markets.”

Canada Beef has also partnered with Brookline to lead a number of communications initiatives, including developing their annual report as well as providing communications and digital support for their upcoming rebranding campaign. Brookline will be executing media relations, consumer activations, internal communications and digital strategy for the national organization, helping to build Canada Beef’s profile in Canada and around the world.

Brookline is also singing some country tunes, as it re-signed to support country music superstar, Paul Brandt’s, current Canadian tour. Brookline is working with media coast-to- coast to drive awareness and ticket sales for one of Brookline’s most famous clients.

These wins come on the heels of signing international-brand Cococo Chocolatiers, owners of Chocolaterie Bernard Callebaut, as well as launching the 20,000 Homes Campaign in Toronto with the Canadian Alliance to End Homelessness – a program that brought national attention to this not-for-profit organization and their important initiative.

“Companies are recognizing the solid work Brookline has been doing in Canada and the days of being a Calgary-only PR agency is a thing of the past,” says Shauna MacDonald, Principal and Founder, Brookline. “Our stellar media relationships and strong strategic counsel means that regardless of where we are physically located, we are able to execute smart, creative communications programs anywhere in Canada.”

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit www.brooklinepr.com.

For media inquiries, please contact:
Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.
403-538-5645
smacdonald@brooklinepr.com