Archive for the ‘Good Causes’ Category

Gordie Howe C.A.R.E.S Pro-Am Hockey Tournament

Tuesday, February 17th, 2015

It’s been a busy start to 2015, and there has been no shortage of amazing projects in the Brookline office. Recently, Brookline was thrilled to provide media relations and event management support to the 2015 Gordie Howe C.A.R.E.S. Pro-Am Hockey Tournament kickoff press conference.

The annual tournament is returning to Calgary this April, and brings together local hockey players and NHL alumni. Over the past four years, the hockey tournament has raised a net total of $1.5 million for Alzheimer’s research and patient care.

Brookline helped coordinate the press conference to announce the hockey tournament as well as Gordie Howe C.A.R.E.S Society’s Centre for Alzheimer’s Research and Education as the tournament benefactor. All funds raised from this year’s tournament will be directed to Gordie Howe C.A.R.E.S through the Flames Foundation for Life. Funds raised will also contribute to the Gordie Howe Centre for Dementia, currently under construction in south Calgary.

Grant Pollock, former sports anchor at Global Calgary, emceed the conference and welcomed notable speakers like Allan Klassen, the 2015 Gordie Howe C.A.R.E.S. Pro-Am Hockey Tournament Event Chair and Gordie Howe C.A.R.E.S. Society Board Member. In addition, Marty Howe spoke about his father’s improving health and the role dementia has played in his family. The likes of other NHL greats like Darryl Sittler, Lanny MacDonald and Marty McSorley also spoke at the conference about the hockey tournament. Brookline was honoured to be in the presence of these legends and is looking forward to continuing working on this great event.

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Paul Brandt’s ‘Up from the Ashes’ benefit concert raises more than $150,000 for Slave Lake

Monday, September 19th, 2011

Hundreds of Paul Brandt fans gathered on September 14th for a special ‘Up from the Ashes’ benefit concert in support of the fire-ravaged region of Slave Lake.

The sold out concert was a huge success raising more than $150,000 which will go towards replacing the contents of the Slave Lake Regional Library that was completely destroyed by the fire. In a touching moment with the Slave Lake firefighters and Mayor Karina Pillay-Kinnee on stage, it was also announced that the region of Slave Lake has decided to “pay forward” some of the generosity that has been provided to them by countless others. Slave Lake will forward 25 per cent of the proceeds to a project in Haiti, which has been ravaged by tragedies including a massive earthquake that struck in 2010.

The show featured a full-length performance by Paul Brandt (and special guests High Valley), and touching stories and video from the Slave Lake region and residents. Brookline traveled to Edmonton for the event to help facilitate media interviews.


Thank-you to all who attended the show, purchased merchandise or made contributions online – your generosity is priceless and will go a long way in helping the residents of Slave Lake.



Tuesday, September 13th, 2011

Brookline recently partnered with the Shock Trauma Air Rescue Society (STARS) to support with event logistics and media relations for a unique and innovative event. The STARS helicopter airlifted five prominent Calgary CEOs and dropped them in a remote mountain location in the heart of Kananaskis Country. Why you ask? For a good cause of course.

The CEOs were left “stranded” with nothing at their disposal but their cellphones to collect donations and earn their way off the mountain, leaving their fate in the hands of family, friends and colleagues.

STARS partnered with George Gosbee, President and Founder of Altacorp Capital Inc. to challenge members of the Calgary business community to participate in the first annual CEO Rescue in the Rockies for STARS. The adventurous competitors who dared to accept George’s challenge included Bill McCaffrey, President and CEO of MEG Energy Corp.; Kevin Neveu, President & CEO of Precision Drilling Corporation; Don MacDonald, Chairman of Sanjel Corporation; and Craig Stewart, Executive Chairman of RMP Energy Ltd.

The CEOs had one goal in mind – to make fundraising history by raising the largest dollar amount in one day for STARS. After facing a series of survival challenges throughout the day, and with bragging rights on the line to see who could raise the most money, the end results were astounding.  

CEO Rescue in the Rockies for STARS raised a record-breaking $1.3 million to help ensure that STARS’ emergency medical response services stay in the air as a valuable resource by providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured. 

This year’s philanthropic participants are considering challenging a new group of CEOs to beat their record, and who knows, as veterans of the event, maybe even choose the new secret location.