Archive for the ‘Fresh’ Category

#Influential – because that’s what we are

Monday, January 14th, 2019

Katie Temple, Account Executive

Last year, Brookline Public Relations celebrated its Year of Influence. Summed up perfectly by our girl, Shama Walji, 2018 saw a number of influential moments that kept Brookline on top of PR trends and allowed us to continue influencing the industry, our clients and each other.

But behind these influential moments was a team of talented PR professionals that work hard day in and day out to make it all happen. The cornerstone to why Brookline is able to be so influential lies solely in our people and the incredible culture that exists within these four walls.

 

 

 

 

As one of the newest Brookliners, I am constantly amazed by the team of strong women who all bring unique skills and a diverse background to the table in order to deliver stellar results for our clients. And let’s get real for a second, when you talk about an all-female workplace, the first thing that probably comes to mind is to run for the hills. Google has even solidified this theory by auto populating the end of my search for ‘all female workplace’ with the word ‘disaster’.

After all, us gals grouped together are known to be catty or competitive but what no one ever talks about is how supportive, encouraging and inspiring we can be for each other and the environment that positivity creates, particularly in the workplace. And that is exactly what I’ve found here at Brookline – a positive culture fostered by women.

We have a team of incredible women that – hold the phone – actually all get along, work together seamlessly AND have a lot of fun while doing it.  We take the time to celebrate each other and our wins, we’ve always got our teammate’s back and are always there to support one another and help each other grow.

It really is a team of badass babes who can do it all. From collaborating in a boardroom and putting pen to paper to picking up the kids from school or making time for a daily sweat session, we get things done. The best parts of our individual styles and personalities rub off on each other, we care for and nurture one another and there is always someone around to lend a hand when it is needed. We’re a little crazy and loud and we love to laugh but we also love what we do and who we do it with, which creates a pretty fantastic place to spend our nine-to-five.

 

 

I think it is a rarity to find this kind of environment, not because they don’t exist, but because people automatically assume the worst, put their guard up and in-fact, run for the hills. But before you do, I’d encourage you to challenge this bias and look through a different lens because at the end of the day, women really are better together. I think our all-female cast is one of the things that makes us the brilliant, influential team that we are.

 

 

Katie is an Account Executive at Brookline Public Relations. She brings national and international communications experience to the team with a background in corporate communications, community investment and strategic communication planning.

Feld Entertainment Dares to Dream

Thursday, December 20th, 2018

Amanda Kemsley, Account Manager

For the second year, Brookline supported Feld Entertainment with two of its biggest shows in Calgary: Monster Jam and Disney on Ice Presents Dare to Dream. Brookline was pleased to once again work with Feld Entertainment – a leader in producing and bringing live touring family entertainment experiences to people worldwide. To say working with this client is a magical experience is an understatement!

Brookline was able to provide Calgarians with a once-in-a-lifetime experience which was amplified through strategic media and influencer relations. Monster Jam provided adrenaline-charged entertainment and drew in a crowd of all ages! This year before the show, Brookline hosted a Meet N’ Greet opportunity providing kids with the chance to jump inside a Monster Jam truck and explore from a driver’s point of view. Media were also able to have an exclusive look and meet the professionals behind the wheel.

 

 

Disney On Ice brought a new experience with its Dare to Dream Production. Moana made her on ice debut and joined heroines Cinderella, Rapunzel and Belle for an enchanted performance. Brookline worked alongside influencers to provide their children with an exclusive opportunity to take part in the show and to share their experience with their audiences! The VIP experience allowed the children to ride in a cart on ice alongside Rapunzel and friends and take part in the floating lanterns celebration during the show.

 

 

No matter the age, Disney On Ice and Monster Jam had something in store for everyone. While reliving childhood dreams, Brookline shared the magic with top-tier outlets including CTV, Global, Breakfast Television, 660 News and more and had the opportunity to delight many influencers in the Calgary market.

 

 

Amanda is an Account Manger at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm – perhaps these are millennial traits?

Stantec Tower Officially Reaches Historic Heights as the Tallest Tower Outside of Toronto

Monday, December 3rd, 2018

Jenna Hamilton, Public Relations Assistant 

It’s official! Edmonton is now home to the tallest tower outside of Toronto. On November 16th, ICE District celebrated the topping off of Stantec Tower, marking the structural completion of the building. Standing tall at 69-storeys, this impressive beacon has forever changed Edmonton’s skyline.

 

 

To mark this historic milestone, Brookline supported in planning a press conference on the 60th floor of Stantec Tower, where guests had the opportunity to see spectacular views of the city. The event included a short, formal program with remarks from Glen Scott from Katz Group Real Estate, Gord Johnston from Stantec and Councillor Mohinder Banga from the City of Edmonton. In commemoration of this milestone, ICE District partners and executives were invited to the stage for the symbolic signing of a beam, which is now ceremoniously displayed in the lobby of Stantec Tower.

 

 

Following the signing, those brave enough to go outside on the 68th floor to stand at the highest, coldest point outside of Russia (yes, you read that right) were invited for a once-in-a-lifetime opportunity, heading to the top of the tower to view Edmonton’s landscape from every angle. A view that only a few will have the opportunity to see atop Stantec Tower. Attendees could see the North Saskatchewan River from miles away, and look 251 metres down to see cars that were the size of ants.

 

Brookline’s media relations efforts resulted in 41 national media stories from several major outlets, and over 6 million impressions. The team was honoured to have been part of this historic milestone for ICE District, and is looking forward to celebrating the completion of SKY Residences atop Stantec Tower in the fall of 2019.

 

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.