Archive for the ‘Fresh’ Category

Brookline Employees are Family

Friday, January 19th, 2018

Shama Walji, Administrative Coordinator

We hear it all the time, “healthy employees are more productive employees”. But what attributes to employee health and how can an employee’s health be measured in terms of productivity?

You can measure productivity with the labour productivity equation:

I’m sure I’ve got you yawning.  People are not equations. The truth is, tracking the rate of efficiency or billable hours becomes obsolete when organizations foster a culture that promotes happy and healthy employees because employees simply want to be the best that they can be. At Brookline, the entire team is committed to fostering a supportive, inclusive culture where both personal and professional growth are rewarded equally.

Brookline’s culture brings a holistic approach to productivity where health and wellness initiatives are a high priority and employees are treated more than just a human resource or human capital: at Brookline, employees are family.

Here’s how:


Brookline’s Culture Club: Every year, Brookliners are assigned to internal teams. One of Brookline’s internal teams is our Culture Club. Brookline’s Culture Club’s core purpose is to acknowledge hard work and celebrate wins in fun, spontaneous ways by inclusively surprising and delighting team members to inspire a cohesive, supportive team. This allows Brookliners to set the tone for Culture Club’s goals each year. Wins are celebrated always and Brookliners are surprised and delighted throughout the year. Some previous team surprise and delights include in-office chair massages, healthy snacks during busy times, coffee runs, team lunches, and even casual early office closures.



“Me Days”: at Brookline, all Brookliners are given one “Me Day”. This flex day can be used for whatever the Brookliner wishes – it’s theirs!



Birthdays Off: Brookliners are encouraged to take their birthday off to celebrate what wonderful people they are and trust me, they are really are.



Fun Days: At the beginning of the year, Brookliner’s are assigned a team to plan a quarterly Fun day. Fun days are typically open to any activity that is inclusive to the entire team including being pampered with manicures and pedicures, bowling, or having a good laugh session at the theatre.



Quarterly Team Workouts: A team that sweats together, stays together. Each quarter, Brookliners are treated to a private, team building workout.

Health and Wellness: Full-time Brookliners enjoy the benefit of Health and Dental Benefits and yearly health spending accounts.

Lieu Time: For almost 13 years, Brookline has been fully non-billable. That means no timesheets, no tracking hours, just doing great work! Brookliner’s are encouraged to take time off in lieu of additional hours worked because work-life fuels creativity and productivity.



Professional Development and Education Reimbursement: Health doesn’t stop at just your physical well-being. Brookline believes that health is all encompassing where professional development is crucial to an organization’s health. All employees are encouraged to attend seminars, luncheons and webinars to further their public relations knowledge and leadership skills.

Brookline Family Day: Typically, the Friday before the Canada Day long weekend, the office will be closed, providing Brookliners with an extra-long weekend to spend with their families.

Brookline’s choice to invest in the team with health and wellness initiatives not only produces solid results but also allows Brookline to have an all-star team to offer only the best to our clients, partners and each other.


Shama Walji is the Administrative Coordinator at Brookline Public Relations. With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative.

Brookline rings in the holiday season

Friday, December 15th, 2017

Angela Cabucos, Account Executive 

December is a favourite time of year at Brookline. The sights and sounds of the holidays can be found around the office in the months prior to Christmas as we begin to support our clients with planning their holiday campaigns. As always, the holidays are the perfect time of year to give back and to remember the real reason for the season. Here’s a look at of some of the fun and generous holiday initiatives our clients are involved in this year.



Ford of Canada

Brookline’s Ford team revved up its holiday planning with a safe winter driving event geared towards university students who may be hitting the road and heading home to their loved ones for the holidays. We spent the day quizzing students at the University of Calgary on their winter safety driving knowledge and provided them with tips from Ford on how to handle tricky winter conditions.

We planned this safety event because we recognize that students will soon be packing up and driving home or to the mountains for a getaway this winter break. In addition, many students may not have much winter driving experience if they are new drivers. To help equip the students and their vehicles, Ford provided emergency car safety kits, fleece blankets, ice scrapers and emergency lights to stow away in case of an emergency. Winter driving is rarely ideal, but Ford recognizes the importance of being prepared for the cold weather and slick roads and looks to help drivers get home safely for the holidays.


Good Earth Coffeehouse

The annual Gingerbread Family campaign at Good Earth Coffeehouse (Good Earth) has been a holiday tradition for over 20 years. With this community-giving initiative, Good Earth will donate $1 from every sale of delicious Gingerbread Family cookie packages in December to local food banks across Canada. Good Earth has set a goal to sell over 10,000 Gingerbread Family cookie packages, and hopes to sweeten the deal by donating up to an extra $2,500 when Canadians share a photo of their cookies on social media. Each photo of the Gingerbread Family cookies shared on Facebook and Instagram with the hashtag #FeedAFamily will result in Good Earth donating an extra dollar to the campaign.

Brookline loves working on this sweet campaign, and this year is no exception. We conducted extensive media relations outreach in 15 media markets across Canada to help bring awareness to the community-giving tradition, as well as helped coordinate cookie deliveries to media. We are also working with bloggers and influencers to help spread the word on social media and in turn, increase donations for local food banks. The coverage secured so far includes CTV Edmonton, Global Calgary, Lethbridge Herald, Vancouver Courier, Toronto Sun and more. This is one campaign we can really sink our teeth into.



Banff Gondola

Brookline has been working with the Banff Gondola bringing holiday spirt to the top of Sulphur Mountain. The Banff Gondola was transformed this holiday season to bring Christmas to the Mountaintop. The Gondola’s lower and upper terminals were transformed into a winter wonderland, complete with Santa’s workshop! Mountaintop Christmas is the ultimate holiday experience with a festive atmosphere and plenty of Christmas activities for guests to enjoy including freshly baked cookie decorating, visits with Santa, letter writing to Santa and interactive activities including the 12 Animals of Christmas Treasure Hunt. The Above Banff Theatre in the upper terminal is also featuring a Disney Christmas film for the season and the Sky Bistro has a revamped seasonal menu and packaged experience for adults looking for a festive getaway. Brookline has been happy to support this amazing experience with media and influencer relations.



Edo Japan

One of our long-time clients, Edo Japan (Edo), is spreading the holiday cheer this year with its holiday giving campaign. In the spirit of giving, Edo is continuing its annual tradition of partnering with local Canadian food banks. Customers are encouraged to ‘Edo a little, help a lot’ by purchasing spring rolls from Edo, with 25 cents from each sale going to the local food bank in the market where the donation was made.

Brookline loves helping Edo help Canadians and is supporting the campaign with strategic outreach to social influencers across B.C., Alberta and Saskatchewan. Influencer partnerships for the holiday giving campaign will include social media takeovers from some of Calgary and Edmonton’s most prominent Instagrammers, and social influencers throughout Western Canada will be sharing their Edo experiences with their followers, encouraging Canadians to give back with Edo this holiday season.



– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

Hittin’ the Road in Style Thanks to Universal Ford Lincoln

Wednesday, July 20th, 2016

Ashlee Smith, Account Specialist


Brookline is excited to be working with Ford of Canada once again and we are looking forward to supporting their Southern Alberta grassroots public relations activities. We’ve supported the iconic brand with some exciting projects these past six months and we are thrilled to share some highlights in the following weeks. Enjoy the read, we sure enjoyed the road!

When driving on Alberta roads, safety is the first thing on everyone’s mind. So, when we had to hit the road in the middle of winter and head to Edmonton for a client media event, our first thought was we need a safe, reliable vehicle. We are precious cargo after all!

Ford 1

We took the opportunity to experience a brand new 2017 Lincoln MKC loaned to us by Universal Ford Lincoln here in Calgary. For two ladies who own dated, shall we say, vehicles, we were tickled pink and jumped at the chance to safely travel in style to our northern neighbouring city.

Ford 2

Ford 3

Technology has come a long way in vehicles with Ford offering an array of new technology across their lineup, and the 2017 Lincoln MKC is no exception. While driving the burgundy beauty, we noticed the lane keeping system which monitors road lane markings and helps drivers detect unintentional drifting outside of a lane. If the camera detects an impending unintentional drift, the system can use the steering system and the instrument cluster display to alert and aid drivers to stay in their lane. Needless to say, we had fun testing it out, safely of course!

Ford 4

Yes! We were listening to rap oldies!

Ford 5

The Lincoln MKC made a dull highway drive to Edmonton a real treat for us and we securely arrived on time for our media event and couldn’t wait to get back on the road in our luxury ride!

Ford 6

Ford 7

Brookline is excited to be working with Ford of Canada once again and we are looking forward to supporting their Southern Alberta grassroots public relations activities.


-Ashlee Smith is an account specialist at Brookline Public Relations. She has solid work experience in community relations, marketing communications, event management, and media relations. She loves to get her hands dirty and immerse herself in ‘the details’.