Archive for the ‘Fraud Prevention’ Category

Not All Scams are Cut and Dry

Friday, November 27th, 2015

Alison Walker, Account Specialist

 

When most people hear the word fraud, they typically think of the usual suspects – identity theft, a phone call about a free cruise, or everyone’s favourite, the Nigerian prince scam. But the Alberta Securities Commission (ASC) wants to remind Albertans that “not all scams are cut and dry”.

Barbershop 1

To share that message, the ASC enlisted Brookline’s help to take over a barbershop in downtown Calgary. On Thursday, November 5, 2015, Brookline and the ASC transformed Denim & Smith Barbershop in Bankers Hall into the CheckFirst Barbershop.

Barbershop 2

Guests were treated to free haircuts and trims over the lunch hour, as well as some smart advice on how to make safe investment decisions. To fit with the theme, Calgary’s own Heebee Jeebees also dressed up as a barbershop quartet and sang a custom jingle written just for the ASC.

Barbershop 3

The activation garnered solid media attention, earning coverage from the Calgary Herald, Global TV, Breakfast Television, CTV, CBC Calgary, CBC Edmonton, 660 News, and News Talk 770. The ASC also issued an Alberta-wide press release coinciding with the CheckFirst Barbershop to make sure all Albertans heard the message on how to protect themselves from fraud.

Barbershop 4

November is Financial Literacy Month, making the CheckFirst Barbershop a timely reminder that Albertans should always do their homework before investing to ensure they don’t become victims of an investment scam. Visit www.checkfirst.ca for more information on how you can protect yourself from investment fraud.

Alison Headshot

-Alison Walker is an Account Specialist with Brookline PR and brings experience in branding, marketing communications, internal communications, event management and media relations. She is enthusiastic about working with clients to communicate their stories in fresh and exciting ways.

Don’t Get Burned By A Fraudulent Investment

Thursday, March 26th, 2015

Did you know that 30 per cent of Albertans believe they have been approached with a possible fraudulent investment? And did you know that only a quarter of Albertans have ever checked into the background of someone offering them an investment opportunity?

March is Fraud Prevention Month and the unfortunate reality is that fraud can affect anyone, regardless of age or gender. Brookline teamed up with the fraud-prevention superheroes at the Alberta Securities Commission (ASC) to create a multifaceted campaign to help educate Albertans about the very real risk of investment fraud and how to protect against it. The campaign included an interactive microsite and online quiz and the development of creative collateral (i.e. ‘Caution: Don’t Get Burned’ coffee mugs and ‘Measure Twice, Cut Once, Check First’ measuring tapes). Additionally, the campaign included a seamlessly executed media relations program, media buys in the Calgary and Edmonton markets and event management for pop-up café activations at multiple tradeshows and a local Calgary coffee shop.

We kicked off Fraud Prevention Month with a pop-up coffee shop, the CheckFirst Café, which made appearances at Café Rosso’s Stephen Avenue location in Calgary, as well as the Home and Gardens Show in both Calgary and Edmonton. The Café was incorporated as part of the ASC’s ongoing CheckFirst.ca campaign to help Albertans avoid investment fraud and protect themselves, their money and their financial dreams.

Customers at the Café Rosso activation were served ‘Lost Dream Lattes,’ ‘Fraud-accinos’ and other complimentary investment-themed early morning pick-me-ups. At the Home and Garden Shows, attendees enjoyed ASC’s signature ‘Red Flag Roast’ and ‘Uncertain-tea’ and had the opportunity to participate in an interactive quiz. ASC representatives were onsite at both events to provide information about how to ‘CheckFirst’ before investing and generate excitement about the campaign.

A province-wide advertising campaign also ran throughout the month of March in an ongoing effort to educate Albertans about the ‘Red Flags’ of investment fraud and remind them about how important it is to research investment opportunities.

What’s the takeaway you ask? All it takes to protect yourself from getting scammed is a quick online check that can be done in the time it takes to finish a cup of coffee.

-Caitlan Greene is an intern at Brookline Public Relations and is in her fourth year of public relations at Mount Royal University. Her previous agency experience enabled her to develop communication skills working with clients in a variety of industries.