Archive for the ‘FORD’ Category

Faster than a speeding Bullitt

Monday, April 9th, 2018

Amanda Kemsley, Account Specialist

Each year, vehicle fans anticipate the first automotive show of the year for western Canada – the Calgary International Auto and Truck Show – seeking a first look at the 2019 models of every major automaker. This year was no different. Ford of Canada (Ford) brought its A-game once again, having one of its most recognizable Mustangs on display. The 2019 Mustang Bullitt, a nod to the iconic 1968 film Bullitt was in attendance, paying homage to the original Dark Highland Green beauty.

Brookline was excited to support with the unveiling of the Bullitt with an accompanying video clip featuring Molly McQueen, granddaughter of the original film’s star, Steve McQueen. This new limited-edition Mustang boasts a 5.0-liter V8 engine that packs at least 475 horsepower, topping out at 262 km/hour – talk about wind in your hair! Media were invited to this exclusive unveiling, with advanced access to the show floor and a view of the newest editions to the Ford lineup.

 

 

Also in attendance was the all-new 2019 Ranger, returning to the Ford lineup for the first time since 2011. This long-rumoured and highly-anticipated truck garnered much attention on the show floor with its rugged high-strength steel frame backbone, upgraded tires and off-road tuned shocks and suspension. With an eight year hiatus, it’s a sure bet that urban adventurers will be pleased to see this mid-size pickup return with its ability to tackle off-road terrain and weather, while providing a footprint that’s maneuverable in the city.

 

 

With an amazing lineup of Ford vehicles at this year’s auto show, media were more than impressed. Interviews with Gerald Wood, general manager of Ford Motor Company for Western Canada, brought out CTV, Global, CBC, City TV, News Talk 770, automotive writers and more.

With Ford bringing out all the stops every year, we can’t wait to see what 2019 has in store for us!

 

 

Amanda is an Account Specialist at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

 

Brookline rings in the holiday season

Friday, December 15th, 2017

Angela Cabucos, Account Executive 

December is a favourite time of year at Brookline. The sights and sounds of the holidays can be found around the office in the months prior to Christmas as we begin to support our clients with planning their holiday campaigns. As always, the holidays are the perfect time of year to give back and to remember the real reason for the season. Here’s a look at of some of the fun and generous holiday initiatives our clients are involved in this year.

 

 

Ford of Canada

Brookline’s Ford team revved up its holiday planning with a safe winter driving event geared towards university students who may be hitting the road and heading home to their loved ones for the holidays. We spent the day quizzing students at the University of Calgary on their winter safety driving knowledge and provided them with tips from Ford on how to handle tricky winter conditions.

We planned this safety event because we recognize that students will soon be packing up and driving home or to the mountains for a getaway this winter break. In addition, many students may not have much winter driving experience if they are new drivers. To help equip the students and their vehicles, Ford provided emergency car safety kits, fleece blankets, ice scrapers and emergency lights to stow away in case of an emergency. Winter driving is rarely ideal, but Ford recognizes the importance of being prepared for the cold weather and slick roads and looks to help drivers get home safely for the holidays.

 

Good Earth Coffeehouse

The annual Gingerbread Family campaign at Good Earth Coffeehouse (Good Earth) has been a holiday tradition for over 20 years. With this community-giving initiative, Good Earth will donate $1 from every sale of delicious Gingerbread Family cookie packages in December to local food banks across Canada. Good Earth has set a goal to sell over 10,000 Gingerbread Family cookie packages, and hopes to sweeten the deal by donating up to an extra $2,500 when Canadians share a photo of their cookies on social media. Each photo of the Gingerbread Family cookies shared on Facebook and Instagram with the hashtag #FeedAFamily will result in Good Earth donating an extra dollar to the campaign.

Brookline loves working on this sweet campaign, and this year is no exception. We conducted extensive media relations outreach in 15 media markets across Canada to help bring awareness to the community-giving tradition, as well as helped coordinate cookie deliveries to media. We are also working with bloggers and influencers to help spread the word on social media and in turn, increase donations for local food banks. The coverage secured so far includes CTV Edmonton, Global Calgary, Lethbridge Herald, Vancouver Courier, Toronto Sun and more. This is one campaign we can really sink our teeth into.

 

 

Banff Gondola

Brookline has been working with the Banff Gondola bringing holiday spirt to the top of Sulphur Mountain. The Banff Gondola was transformed this holiday season to bring Christmas to the Mountaintop. The Gondola’s lower and upper terminals were transformed into a winter wonderland, complete with Santa’s workshop! Mountaintop Christmas is the ultimate holiday experience with a festive atmosphere and plenty of Christmas activities for guests to enjoy including freshly baked cookie decorating, visits with Santa, letter writing to Santa and interactive activities including the 12 Animals of Christmas Treasure Hunt. The Above Banff Theatre in the upper terminal is also featuring a Disney Christmas film for the season and the Sky Bistro has a revamped seasonal menu and packaged experience for adults looking for a festive getaway. Brookline has been happy to support this amazing experience with media and influencer relations.

 

 

Edo Japan

One of our long-time clients, Edo Japan (Edo), is spreading the holiday cheer this year with its holiday giving campaign. In the spirit of giving, Edo is continuing its annual tradition of partnering with local Canadian food banks. Customers are encouraged to ‘Edo a little, help a lot’ by purchasing spring rolls from Edo, with 25 cents from each sale going to the local food bank in the market where the donation was made.

Brookline loves helping Edo help Canadians and is supporting the campaign with strategic outreach to social influencers across B.C., Alberta and Saskatchewan. Influencer partnerships for the holiday giving campaign will include social media takeovers from some of Calgary and Edmonton’s most prominent Instagrammers, and social influencers throughout Western Canada will be sharing their Edo experiences with their followers, encouraging Canadians to give back with Edo this holiday season.

 

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

Ford’s award-winning Driving Skills for Life program visits Calgary

Friday, November 3rd, 2017

Dominica Nemec, Assistant Account Specialist

 

Becoming a licensed driver is exciting, but hitting the road on your own the first few times can be stressful. As many young drivers can relate, they’ve encountered experiences behind the wheel that were not taught in the classroom. Ford’s Driving Skills for Life program was developed by safety experts to provide new drivers with safe driving skills that go beyond what’s provided in standard driver education programs.

 

 

Brookline had the pleasure of working with Ford of Canada to build awareness and garner media coverage for the event, which attracted more than 260 participants, including students from three Calgary and area high schools. Over the course of two days, the program hosted four half-day sessions at the Calgary Fire Department Fire Training Academy, where students had the chance to experience high-risk driving situations in a safe and controlled environment with professional instructors. Drivers were able to improve their skills in four key areas that are critical factors in avoiding collisions, including:

  • hazard recognition
  • vehicle handling
  • speed management
  • space management

Students were also educated on distracted, drunk and drugged driving using special goggles and suits to simulate impairment as they navigated the closed course. Other exercises included training on how to recover from skids in front- and rear-wheel drive vehicles, switching lanes to avoid collisions and reactive breaking.

 

 

Through media relations, Brookline helped to secure more than 40 unique news stories, including coverage from CTV News, AM 770 and The Weather Network. The Brookline team even had the opportunity to get behind the wheel to experience some of the courses and we definitely picked up some new techniques. Thanks to Ford’s Driving Skills for Life, we learned how to be better drivers.

 

 

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.