Archive for the ‘Events’ Category

Join Us Where the Coffee’s Hot and the Advice Is Free

Thursday, April 7th, 2016

Erica Morgan, Account Specialist


For the third consecutive year, Brookline Public Relations had the opportunity to partner with the Alberta Securities Commission (ASC) to execute a comprehensive PR campaign focused on investor education. In order to increase awareness for the ASC and the important work it does to help Albertans protect themselves from investment fraud, Brookline coordinated public engagement opportunities for the ASC through Home and Garden Shows in key markets, including Calgary, Edmonton and Lethbridge.


This was paired with strategic social media tactics and a targeted digital advertising campaign which ran throughout March, which is Fraud Prevention Month.



Brookline also provided media relations and event management support for a public activation in which the ASC took over a local Edmonton coffee shop, rebranding it as the CheckFirst Café to take a grassroots approach in reminding Albertans to ‘check first’ before making investment decisions. The decked out coffee shop offered Edmontonians free coffee and advice and featured the Heebee Jeebees as singing baristas who delighted customers with a coffee-themed custom jingle written just for the ASC. Fraudaccinos, Lost Dream Lattes and Scammer Scones in hand, more than 500 Edmonton residents left the CheckFirst Café both caffeinated and informed.

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

The campaign microsite,, which was implemented when Brookline first partnered with the ASC three years ago, continues to act as pillar for the ASC’s investor education outreach and a central hub of information for Albertans looking to educate themselves about avoiding investment fraud.

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

The ASC also issued an Alberta-wide press release coinciding with Fraud Prevention Month to spread the word to Albertans about protecting themselves from fraud. The campaign resulted in a notable increase in public engagement with, and understanding of, the ASC, as well as outstanding ongoing media coverage from a wide variety of print, broadcast and online outlets province-wide.


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– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

Brookline Gets Feet Wet With Rotary/Mattamy Greenway Event

Friday, September 25th, 2015

Pauline Tapuska, Intern


Brookline recently supported Mattamy Homes in an event celebrating the launch of the third and final phase of the Rotary/Mattamy Greenway which took place on September 16, 2015. The event included a formal press conference, featuring Mayor Nenshi, and concluded with a family friendly public celebration.

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Brookline was responsible for managing event logistics and execution for the entire event, which included sourcing vendors, coordinating event partners, arranging for a group of students from a local school to attend and working with Mattamy Homes, Parks Foundation Calgary and the Rotary Clubs of Calgary to ensure the event was executed seamlessly.

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On the morning of the event, Brookline joined forces with a team of dedicated volunteers to set up everything from picnic tables, tents, food services and directional signage in preparation for guests to arrive. Event partners, including Running Room, the Inglewood Bird Sanctuary and Bow Cycle were also present to support and showcase the overarching themes of wetland and wildlife preservation, as well as active living.

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Mayor Nenshi kicked off the press conference portion of the event along with representatives from the provincial government, Parks Foundation Calgary, Mattamy Homes and the Calgary South Rotary Club. Mayor Nenshi also assisted in the launch of an exciting new social media campaign, entitled “I ❤ #myGreenway”, by posting the first tweet using #myGreenway.

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Following the press conference, guests enjoyed a free BBQ lunch, live music and family-fun activities, including face painting and themed games from Parks Foundation Calgary and the Inglewood Bird Sanctuary.

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The event was also well attended by media, including representatives from the Globe and Mail, CTV News, Global News and the Calgary Herald, who provided excellent local and national coverage for the event.

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A whirlwind event, the phase launch for the Greenway was a great success, thanks to the dedication of the Brookline team and the wonderful event partners who made it all possible.

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-Pauline Tapuska is an Intern at Brookline Public Relations. She brings experience in the areas of internal and corporate communications. Her expertise lies in event management, social media utilization and content creation.

Brookline Supports the Canadian Alliance to End Homelessness

Friday, November 28th, 2014

In October and November Brookline had the opportunity to work with the Canadian Alliance to End Homelessness (CAEH) on three projects: The release of a national report on the state of homelessness in Canada, media management for their national conference, and media relations for “Band Together”, a Vancouver concert to help end homelessness.

Brookline’s efforts helped the Canadian Alliance to End Homelessness gain national media attention about the issue of homelessness and what’s being done. Between the report, conference and concert, the Canadian Alliance to End Homelessness achieved more than 150 media hits, including notable stories on CTV, CBC, Omni, Breakfast Television, Global, major newspapers across the country and nationwide talk radio.

The concert “Band Together” took place at Vancouver’s Orpheum Theatre and featured performances by Blue Rodeo, Dustin Bentall and country duo High Valley.

-Paula Worthington is vice president of Brookline Public Relations. She has a unique background that includes a broad range of skills: public relations, marketing, branding, advertising, writing, event planning, community relations, crisis management, corporate communications and more.