Archive for the ‘Events’ Category

Sparking an Appetite with TELUS Spark and Chef Roger Mooking

Tuesday, April 25th, 2017

Erica Morgan, Account Executive

Brookline is in the midst of supporting Calgary’s reimagined science center, TELUS Spark, on an exciting series of projects as they launch their new market-style café, Social Eatery by Roger Mooking, in partnership with Culinary Director and Celebrity Chef, Roger Mooking himself. Brookline has enjoyed partnering with TELUS Spark over the course of recent months to prepare a series of launch events, manage media relations and advise on social media strategy for the opening of Social Eatery.

Social Eatery is an interactive and modern dining space featuring “home cooking with a global twist”. The fresh and flavourful new menu options and design-forward space are intended to spark the whole family’s appetite. This enhanced culinary experience at TELUS Spark was first unveiled to guests this spring, with a soft launch to the public on March 13 and an exciting VIP launch event shortly thereafter.

Brookline had the opportunity to coordinate a full day media tour for Chef Mooking the day of the VIP event, including stops at BT Calgary, CTV, CBC and Global, in addition to interviews with the Calgary Herald, the Weather Network, Where Magazine and more. The media relations campaign also led to the Alberta raised Food Network and Cooking Channel personality, to interview with the likes of 660 News, Alberta Food Tours Magazine, Culinaire Magazine and Eat North leading up to the event.

The event itself emphasized the meandering flow of the dining space with a dispersion of delectable Social Eatery-inspired canapes, including vegetarian chili, chili shrimp and sweet corn polenta, citrus salad, homemade cheese buns, chocolate banana pudding and more. Guests also heard from TELUS Spark VP of External Affairs, Alison Pidskalny and Chef Mooking, who shared how Social Eatery came to be and the unique offerings it held in store for future TELUS Spark visitors.

Throughout the soft launch and leading up to the VIP event, Brookline also provided strategic oversight for Social Eatery specific social media content from TELUS Spark. Carrying forward, an abundance of social media conversation flowed with ease from the VIP launch and had #SocialEaterybyRM trending locally on Twitter.

With a few more launch events in the works, Brookline is excited to continue working with TELUS Spark as they present their new culinary and catering offerings to key audiences in Calgary. Stay tuned to the Brookline blog for details on the next part of the Social Eatery saga!

 

– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

Join Us Where the Coffee’s Hot and the Advice Is Free

Thursday, April 7th, 2016

Erica Morgan, Account Specialist

 

For the third consecutive year, Brookline Public Relations had the opportunity to partner with the Alberta Securities Commission (ASC) to execute a comprehensive PR campaign focused on investor education. In order to increase awareness for the ASC and the important work it does to help Albertans protect themselves from investment fraud, Brookline coordinated public engagement opportunities for the ASC through Home and Garden Shows in key markets, including Calgary, Edmonton and Lethbridge.

ASC1

This was paired with strategic social media tactics and a targeted digital advertising campaign which ran throughout March, which is Fraud Prevention Month.

ASC2

ASC3

Brookline also provided media relations and event management support for a public activation in which the ASC took over a local Edmonton coffee shop, rebranding it as the CheckFirst Café to take a grassroots approach in reminding Albertans to ‘check first’ before making investment decisions. The decked out coffee shop offered Edmontonians free coffee and advice and featured the Heebee Jeebees as singing baristas who delighted customers with a coffee-themed custom jingle written just for the ASC. Fraudaccinos, Lost Dream Lattes and Scammer Scones in hand, more than 500 Edmonton residents left the CheckFirst Café both caffeinated and informed.

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

The campaign microsite, www.checkfirst.ca, which was implemented when Brookline first partnered with the ASC three years ago, continues to act as pillar for the ASC’s investor education outreach and a central hub of information for Albertans looking to educate themselves about avoiding investment fraud.

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

The ASC also issued an Alberta-wide press release coinciding with Fraud Prevention Month to spread the word to Albertans about protecting themselves from fraud. The campaign resulted in a notable increase in public engagement with, and understanding of, the ASC, as well as outstanding ongoing media coverage from a wide variety of print, broadcast and online outlets province-wide.

 

Erica BW Vertical

– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

Brookline Gets Feet Wet With Rotary/Mattamy Greenway Event

Friday, September 25th, 2015

Pauline Tapuska, Intern

 

Brookline recently supported Mattamy Homes in an event celebrating the launch of the third and final phase of the Rotary/Mattamy Greenway which took place on September 16, 2015. The event included a formal press conference, featuring Mayor Nenshi, and concluded with a family friendly public celebration.

Mattamy 1

Mattamy 2

Brookline was responsible for managing event logistics and execution for the entire event, which included sourcing vendors, coordinating event partners, arranging for a group of students from a local school to attend and working with Mattamy Homes, Parks Foundation Calgary and the Rotary Clubs of Calgary to ensure the event was executed seamlessly.

Mattamy 3

Mattamy 4

On the morning of the event, Brookline joined forces with a team of dedicated volunteers to set up everything from picnic tables, tents, food services and directional signage in preparation for guests to arrive. Event partners, including Running Room, the Inglewood Bird Sanctuary and Bow Cycle were also present to support and showcase the overarching themes of wetland and wildlife preservation, as well as active living.

Mattamy 5

Mattamy 6

Mayor Nenshi kicked off the press conference portion of the event along with representatives from the provincial government, Parks Foundation Calgary, Mattamy Homes and the Calgary South Rotary Club. Mayor Nenshi also assisted in the launch of an exciting new social media campaign, entitled “I ❤ #myGreenway”, by posting the first tweet using #myGreenway.

Mattamy 7

Mattamy 8

Following the press conference, guests enjoyed a free BBQ lunch, live music and family-fun activities, including face painting and themed games from Parks Foundation Calgary and the Inglewood Bird Sanctuary.

Mattamy 9

Mattamy 10

The event was also well attended by media, including representatives from the Globe and Mail, CTV News, Global News and the Calgary Herald, who provided excellent local and national coverage for the event.

Mattamy 11

A whirlwind event, the phase launch for the Greenway was a great success, thanks to the dedication of the Brookline team and the wonderful event partners who made it all possible.

Mattamy 12

Mattamy 13

Pauline BW Horizontal 1

-Pauline Tapuska is an Intern at Brookline Public Relations. She brings experience in the areas of internal and corporate communications. Her expertise lies in event management, social media utilization and content creation.