Archive for the ‘Events’ Category

Brookline celebrates International Women’s Day

Tuesday, April 9th, 2019

Angela Cabucos, Senior Account Manager 

 

Staying true to Brookline’s theme for this year, #BPRDifferent, we celebrated International Women’s Day (IWD) like we’ve never done before. In recognition of this important day and what it stands for – celebrating women’s achievement, lifting each other up and empowering those around us – Brookline created a video featuring some of the amazing women that we are proud to know, work with and laugh with every day.

You might recognize the video as we paid homage to Maroon 5’s Girls Like You. We wanted to shine a spotlight (literally) on some notable and game-changing women and showcase why all women and “girls like you” are powerful, strong and beautiful!

 

 

 

 

The fierce and fabulous females you’ll see in the video include:

  • University of Calgary Chancellor, Deborah Yedlin;
  • Canadian two-time Olympian and sexual abuse survivor, Geneviève Simard;
  • CTV News Calgary Senior Anchor, Jocelyn Laidlaw;
  • Top Chef Canada Finalist and Restauranteur, Connie DeSousa;
  • Calgary’s very own 2019 Calgary Stampede Royalty and 2017 Indian Princess;
  • Founder and CEO of Children First Canada, Sara Austin;
  • Co-Founder and director of the Canadian International Fashion Film Festival, Katrina Olson;
  • Tech industry mogul, Pat Kaiser;
  • Award-winning reporter for BNN, Tara Weber; and
  • All the hardworking and lovely ladies of Brookline PR.

 

 

 

 

On the eve of IWD, we hosted a celebration surrounded by some of the Calgary’s most influential and inspiring women. The positive energy in the room was palpable and the laughter and happiness was contagious. Guests were treated to delicious appetizers and refreshments, a live DJ to keep up the fun atmosphere, a photobooth and photographer to capture all the memorable moments and capped off the evening with an IWD surprise. We revealed the music video to our guests, before its public release the next day. I’m sure most of the Brookliners in the room were holding their breath before the video reveal as we’re all used to being behind the camera and not so much in front of it!

 

 

 

 

 

 

Personally, I am incredibly proud of how the video turned out and so grateful for all the women that took the time to be in it and for all those that shared it with their networks. IWD 2019 is one day I’ll never forget.

You can watch the video here:

 

 

 

Thank you for your continuous support of Brookline and all the amazing women in our community.

 

 

 

 

 

 

 

Angela Cabucos is a Senior Account Manager at Brookline Public Relations. Her expertise lies in media and influencer relations, writing and strategic communication planning.

Feld Entertainment Dares to Dream

Thursday, December 20th, 2018

Amanda Kemsley, Account Manager

For the second year, Brookline supported Feld Entertainment with two of its biggest shows in Calgary: Monster Jam and Disney on Ice Presents Dare to Dream. Brookline was pleased to once again work with Feld Entertainment – a leader in producing and bringing live touring family entertainment experiences to people worldwide. To say working with this client is a magical experience is an understatement!

Brookline was able to provide Calgarians with a once-in-a-lifetime experience which was amplified through strategic media and influencer relations. Monster Jam provided adrenaline-charged entertainment and drew in a crowd of all ages! This year before the show, Brookline hosted a Meet N’ Greet opportunity providing kids with the chance to jump inside a Monster Jam truck and explore from a driver’s point of view. Media were also able to have an exclusive look and meet the professionals behind the wheel.

 

 

Disney On Ice brought a new experience with its Dare to Dream Production. Moana made her on ice debut and joined heroines Cinderella, Rapunzel and Belle for an enchanted performance. Brookline worked alongside influencers to provide their children with an exclusive opportunity to take part in the show and to share their experience with their audiences! The VIP experience allowed the children to ride in a cart on ice alongside Rapunzel and friends and take part in the floating lanterns celebration during the show.

 

 

No matter the age, Disney On Ice and Monster Jam had something in store for everyone. While reliving childhood dreams, Brookline shared the magic with top-tier outlets including CTV, Global, Breakfast Television, 660 News and more and had the opportunity to delight many influencers in the Calgary market.

 

 

Amanda is an Account Manger at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm – perhaps these are millennial traits?

Stantec Tower Officially Reaches Historic Heights as the Tallest Tower Outside of Toronto

Monday, December 3rd, 2018

Jenna Hamilton, Public Relations Assistant 

It’s official! Edmonton is now home to the tallest tower outside of Toronto. On November 16th, ICE District celebrated the topping off of Stantec Tower, marking the structural completion of the building. Standing tall at 69-storeys, this impressive beacon has forever changed Edmonton’s skyline.

 

 

To mark this historic milestone, Brookline supported in planning a press conference on the 60th floor of Stantec Tower, where guests had the opportunity to see spectacular views of the city. The event included a short, formal program with remarks from Glen Scott from Katz Group Real Estate, Gord Johnston from Stantec and Councillor Mohinder Banga from the City of Edmonton. In commemoration of this milestone, ICE District partners and executives were invited to the stage for the symbolic signing of a beam, which is now ceremoniously displayed in the lobby of Stantec Tower.

 

 

Following the signing, those brave enough to go outside on the 68th floor to stand at the highest, coldest point outside of Russia (yes, you read that right) were invited for a once-in-a-lifetime opportunity, heading to the top of the tower to view Edmonton’s landscape from every angle. A view that only a few will have the opportunity to see atop Stantec Tower. Attendees could see the North Saskatchewan River from miles away, and look 251 metres down to see cars that were the size of ants.

 

Brookline’s media relations efforts resulted in 41 national media stories from several major outlets, and over 6 million impressions. The team was honoured to have been part of this historic milestone for ICE District, and is looking forward to celebrating the completion of SKY Residences atop Stantec Tower in the fall of 2019.

 

 

 

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.