Archive for the ‘Event’ Category

Brookline celebrates International Women’s Day

Tuesday, April 9th, 2019

Angela Cabucos, Senior Account Manager 

 

Staying true to Brookline’s theme for this year, #BPRDifferent, we celebrated International Women’s Day (IWD) like we’ve never done before. In recognition of this important day and what it stands for – celebrating women’s achievement, lifting each other up and empowering those around us – Brookline created a video featuring some of the amazing women that we are proud to know, work with and laugh with every day.

You might recognize the video as we paid homage to Maroon 5’s Girls Like You. We wanted to shine a spotlight (literally) on some notable and game-changing women and showcase why all women and “girls like you” are powerful, strong and beautiful!

 

 

 

 

The fierce and fabulous females you’ll see in the video include:

  • University of Calgary Chancellor, Deborah Yedlin;
  • Canadian two-time Olympian and sexual abuse survivor, Geneviève Simard;
  • CTV News Calgary Senior Anchor, Jocelyn Laidlaw;
  • Top Chef Canada Finalist and Restauranteur, Connie DeSousa;
  • Calgary’s very own 2019 Calgary Stampede Royalty and 2017 Indian Princess;
  • Founder and CEO of Children First Canada, Sara Austin;
  • Co-Founder and director of the Canadian International Fashion Film Festival, Katrina Olson;
  • Tech industry mogul, Pat Kaiser;
  • Award-winning reporter for BNN, Tara Weber; and
  • All the hardworking and lovely ladies of Brookline PR.

 

 

 

 

On the eve of IWD, we hosted a celebration surrounded by some of the Calgary’s most influential and inspiring women. The positive energy in the room was palpable and the laughter and happiness was contagious. Guests were treated to delicious appetizers and refreshments, a live DJ to keep up the fun atmosphere, a photobooth and photographer to capture all the memorable moments and capped off the evening with an IWD surprise. We revealed the music video to our guests, before its public release the next day. I’m sure most of the Brookliners in the room were holding their breath before the video reveal as we’re all used to being behind the camera and not so much in front of it!

 

 

 

 

 

 

Personally, I am incredibly proud of how the video turned out and so grateful for all the women that took the time to be in it and for all those that shared it with their networks. IWD 2019 is one day I’ll never forget.

You can watch the video here:

 

 

 

Thank you for your continuous support of Brookline and all the amazing women in our community.

 

 

 

 

 

 

 

Angela Cabucos is a Senior Account Manager at Brookline Public Relations. Her expertise lies in media and influencer relations, writing and strategic communication planning.

The Week of Jayman BUILT

Thursday, November 22nd, 2018

Ottilie Coldbeck, Senior Intern 

Jayman BUILT (Jayman) was buzzing with activity and had us, as their agency of record, execute three events in one week. Never a team who backs down from a challenge, we banded together and dubbed the week the, “Week of Jayman” and hit the ground running on executing media relations tactics and event logistics for three high-profile events.

Starting off the Week of Jayman, we coordinated a media preview of the world-renowned dementia care model, at Jayman’s lake-side community in Mahogany, Westman Village. The Journey Club Memory Care Program located in Westman’s Journey Club Seniors’ Residences, is the second Calgary-based residence to implement the world-renowned, person-centered dementia care program, known as the Butterfly Program.

 

 

On Tuesday, October 9, Dr. David Sheard, Founder of Dementia Care Matters, led an interactive Q&A with media at Westman Village, followed by an exclusive tour of the Butterfly Care Homes at Journey Club. The residences boast vibrant colours and the stuff of life to create a cozy homelike environment for people living with dementia, with a focus on integrating compassion and emotion into the care homes. The innovative program drew interest from a number of Calgary’s primary media outlets, including, Global Calgary, CTV Calgary, Breakfast Television, CBC Calgary and CHQR 770.

 

 

Following the exciting Journey Club Memory Care Program launch, the team ventured back to Westman Village to host an exclusive menu tasting experience at the brand-new Headquarters Restaurant, located in the Journey Club Residences. Prominent Calgary media and influencers spent the event tasting a variety of locally-sourced cuisine influenced by the international food scene.

 

 

Executive Chef Jeremy O’Donnell entertained guests with an amazing eight-course dining experience as they embraced the beautifully-decorated dining room of Calgary’s newest fine dining restaurant. Among the favourites were the delicious Duck Confit Wontons with Saskatoon Port Gastrique and the Braised Lamb Shank.

 

 

Along with the meal, live piano music filled the room, courtesy of local musicians every Thursday through Saturday. Following the sit down meal, Chef Jeremy treated guests to a dessert feast, featuring a number of his most sought-after sweet treats, including the Warm Apple Strudel with Vanilla Sauce and the Double Chocolate Brownie, YUM!

 

 

Among attendees were representatives from the Calgary Herald, Avenue Magazine, Culinaire and Impact Magazine, along with Calgary influencers, Style by Aliya, Hungry Couple YYC, Baker’s Beans and Banhmiigirl. Along with an abundance of social media coverage across all platforms, Headquarters has been featured in both the Calgary Herald and Culinaire magazine to-date.

The Brookline team then headed north to Leduc to be on-site at Jayman’s grand opening of their showhome in Edgewater Estates. Built by Tamani Communities, sister company of Jayman, it is Leduc’s first gated community that provides home buyers with prestige and exclusivity along with a variety of amenities that lends to a modernized way of living while keeping a small-town feel.

 

 

Brookline secured a Spotlight on Success segment with CTV Edmonton during the day where the team toured the beautiful community and custom showhomes within. The evening invited members of the public to come and explore the new community and showhomes that featured food, drinks, live music and a presentation from Jayman BUILT CEO, Jay Westman and Tamani Communities VP, Cam Hart. The event was well received by the public and the media and garnered social media and traditional media coverage.

 

 

The three events secured over 25 individual media stories, with over 5.1 million impressions, in addition to extensive social media coverage. From program launches and restaurant openings to show home unveilings – the Brookline team had one busy, and fun-filled, week with Jayman.

 

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

What to expect when your client is expecting…

Tuesday, January 16th, 2018

Leanna Kruk, Account Director

Ask any PR agency professional about their last consumer-facing client campaign…and I bet it included working with bloggers or influencers. As many in our industry can relate, the media landscape has officially changed. The rise of the blogger and influencer is here – they are smart and savvy and know their worth. What qualifies someone as a blogger or influencer? For bloggers, they have their own blog site, or contribute to a blog site, along with other writers to review and highlight products, brands, experiences, events, etc. An influencer may not have a blog site per se, but they conduct the same reviews via social media and have followers that engage with them on those platforms. At Brookline, we work across many industry sectors and often clients are looking to align their brands with communication channels that can speak more directly to their customers or audience. Enter the blogger/influencer.

So, what makes this group so effective? Well, they have followers, followers that listen and react. They also have a special connection to their followers and they take extraordinary pride to ensure they are always considering what their audience is looking for. Most bloggers and influencers that we work with are keen to engage with us because we have cultivated great relationships and we understand what is important to them when representing a brand or client. Of course, there have been some fundamental learnings we’ve picked up along the way. Here are the top four items to expect in your next blogger/influencer campaign:

  1. Manage client expectations – This is key. Yes, working with bloggers and influencers is fun and exciting and you get to see your brand or product come to life through their words and images, but not all may want to work with your brand. Some may have pre-existing conflicts with other brands that will automatically diminish your chance of working with that blogger. From an agency standpoint, it’s always a good idea to vet bloggers and influencers before mentioning them to your client so you get a sense if the partnership will work.

 

2. Manage budgets – The blogger/influencer group is here to stay, and they know that they are an effective messenger to consumers. They spend the time and money to maintain their site and to blog or post via their social networks and a fee needs to be associated with that time commitment. For many that we speak with, they also take immense pride in maintaining a certain visual look to posts and images and that can cost money as well. Not all bloggers/influencers will look for an outright payment; some value experience based opportunities or products in lieu of payment. This is a tactic that we have successfully used when working with this group.

3. Set parameters – When starting the engagement process, we find it helpful to set clear parameters on what is expected both with our client and with the blogger/influencer. Sometimes a contract is even put in place to ensure that both parties are clear on what the payment or experience will include and when the expected blog should be posted.

 

 

4. Prepare for your campaign – Similar to working with traditional media, bloggers and influencers appreciate access to information and images to enhance their posts. Providing them with key messages or high-resolution images will ensure that their posts reflect the brand and the targeted campaign messages.

 

If you haven’t worked with bloggers or influencers in the past, it really is an exciting time to involve them in your intended outreach strategy. They bring an unmistakable grassroots approach that can’t be mimicked through other strategies. Make sure to incorporate the above suggested tips the next time you work with bloggers and influencers and you’ll be on the receiving end of a successful, multi-faceted client outreach campaign.

 

 

Leanna Kruk is an Account Director at Brookline Public Relations and brings a vast amount of experience in planning and executing successful integrated communications plans, including work with bloggers and influencers. Leanna brings value to her clients by always providing out-of-the-box, dynamic, thoughtful, strategic campaign ideas. Her ability to motivate her team comes from her passion for communications and the clients she represents.