Archive for the ‘Enform’ Category

2007/2008 Choose to Drive Safe Campaign

Monday, October 29th, 2007

The Brookline team was proud to work with our long-standing client, Enform – the training, certification and health and safety services arm of the upstream petroleum industry – on the second installment of an Alberta-wide multi-media campaign encouraging drivers in the petroleum industry to Choose to Drive Safe.

Based on province-wide research obtained from evaluating the 2006/2007 campaign, Brookline worked with Enform to tailor the new campaign and focus directly on a new target audience – petroleum industry drivers.

From creative concept to media launch to the powerful new commercial, Brookline facilitated all elements of the campaign, and even leveraged Facebook as a new social medium to reach the target audience and increase awareness.

Visit www.enform.ca/1012 to learn more about both Choose to Drive Safe campaigns, as well as view the TV commercial or listen to the radio advertisement.

Click here to read the Edmonton Journal article.

Choose to Drive Safe Campaign

Tuesday, October 17th, 2006

In 2006/2007, the Brookline team was proud to work with our long-standing client, Enform – the training, certification and health and safety services arm of the upstream petroleum industry – on an Alberta-wide multi-media campaign encouraging drivers in the petroleum industry to Choose to Drive Safe.

Working closely with Enform, Brookline facilitated all components of the advertising and PR campaign. From creative concept to media launch to the popular and thought-provoking (and AMPIA award nominated) commercial, Brookline was at the helm every step of the way for this very important public information campaign.

The 2006/2007 campaign focused on the families of drivers in the petroleum industry, and was such a success that Brookline and Enform are currently working on the second instalment of this campaign – which will focus directly on the drivers in the Alberta petroleum industry.

Visit www.enform.ca/1012 to learn more about the campaign.

To see the 2006/2007 commercial, please click here.