Archive for the ‘Edo Japan’ Category

BPRefresh Contest

Monday, May 25th, 2015

to give new strength or energy to; reinvigorate.

Brookline has some exciting news! On June 1st we will be launching a fresh and new website. As summer is coming and the season is changing, we wanted to change things up a little too. Being fresh is one of our four pillars and we continue to keep things fresh not only with our clients, but with our brand as well.

With the help of some of our awesome clients, Brookline would like to get everyone involved and help us celebrate with the Brookline Refresh Contest. Give us a follow on social media and show us how you like to keep things fresh – from switching up your workout routine to doing your spring cleaning or hitting up the farmer’s market to get produce for your weekend BBQ. Use #BPRefresh on your posts and you could have the chance to win the grand prize which includes certificates and products from some of our stellar and gracious clients:

  • Rocky Mountain Wine and Food Festival tickets
  • Thomsons Restaurant
  • State & Main Kitchen & Bar
  • Edo Japan
  • Market Restaurant
  • Jack Daniels
  • Botaneco
  • Marlborough Mall
  • Cococo Chocolaterie Bernard Callebaut

Don’t miss out! Start interacting with us on our social media channels today! The most creative post, judged by our expert panel, will be announced as the winner on Monday, June 15th.

Ashley BW Horizontal 1
-Ashley Vilgrain is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University. In her spare time she uses her public relations knowledge to volunteer with non-profit organizations. She is very interested in the impact of communications in business and developing her business acumen.

Love Actually

Tuesday, February 24th, 2015

February is a month that is often misunderstood – it is home to a holiday that is unappreciated by many, and it can’t decide whether it’s 28 or 29 days long – yet February is also the month of love. While we Brookliners enjoy using this month as an excuse to eat chocolate, it is really about recognizing the small acts of love that happen every day.

To quote my good friend Hugh Grant – “If you look for it…you’ll find that love actually is all around”. Here are just a few examples of some amazing Brookline clients who have demonstrated the true meaning of love this February.

1. Edo Japan was pleased to announce that its holiday giving campaign raised over $76,000 for food banks across Canada. With nearly 850,000 Canadians depending on the food bank each month, hunger is becoming a growing epidemic in Canada. Edo is committed to giving back to the communities it serves, while working towards a healthier, happier and hunger-less nation.

2. The Sheldon Kennedy Child Advocacy Centre (SKCAC) was one of just three organizations to be recently presented with $1.3 million in government funding. This partnership will allow the SKCAC, a leader in child abuse treatment and prevention, to continue providing comprehensive support to victims of abuse. The SKCAC’s dedication to eliminating the stigmatism surrounding abuse is certainly awe-inspiring in our eyes!

3. Heart disease is the leading cause of death among Canadians. RCA and Mayfair Diagnostics, Calgary’s leading medical imaging providers, launched their ‘Matters of the Heart’ campaign this month to raise awareness about heart health. Calgarians can show their hearts some love by eating healthy, exercising regularly and eliminating controllable risk factors like smoking.

4. Every graduating student deserves to have their dream dress for prom. Unfortunately, many teens are unable to afford this luxury. On Feb. 1, Marlborough Mall began collecting gently used dresses for GownTown – an annual event that allows upcoming graduates to experience the perfect prom. On March 29, student shoppers can purchase these grad gowns for just $10.

5. Brookline loves love. The Brookline team had plenty to celebrate this February – from birthdays and babies, to engagements, work anniversaries and more. We were also thrilled to welcome a new Brookliner to the office and have continued to celebrate the exciting personal journeys each of us is embarking on this year.

It’s important to remember that donating just a little bit of your time, money or resources (even an old dress!) can make a big impact on someone’s life. February was packed full of love for Brookline and our clients, and we hope you’ll join us in spreading the love all year round!

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Brookline Public Relations and Edo Japan Join for Another Collaborative Year

Thursday, February 12th, 2015

Calgary – Feb. 12, 2015 – Award-winning PR agency, Brookline Public Relations (Brookline) is pleased to announce it has been selected as Edo Japan’s (Edo) agency of record for the fifith consecutive year.

Edo Japan, an Alberta-based company known for its fresh and healthy Teppan-Style cooking, enjoyed another year of success in its 2014 public engagement and media relations endeavors. The year brought along many exciting projects, including the launch of Edo’s first entirely online public engagement campaign, #SimplyBetter Moments. The campaign encouraged followers to share their “Simply Better” moments on a dedicated microsite platform for the chance to have them brought to life by Edo. As part of another successful 2014 campaign, Edo invited Calgary food media to compete against one another in the ultimate sushi showdown. The lucky winner walked away with free Edo for one year and social media was buzzing with excitement leading up to and following the event.

Most notably, Edo rounded out the year with their annual holiday giving campaign, in partnership with local food banks across Canada. For the fifth year running, Edo was pleased to offer a generous donation to local food banks in each of the markets they do business in, exceeding their $50,000 benchmark goal for 2014 with a final donation amount of more than $76,000. A number of key media, including outlets from Regina, Winnipeg, Lethbridge, Medicine Hat, Calgary and Edmonton, supported the cause with coverage of Edo’s 2014 community giving initiative.

“We were able to celebrate a number of exciting projects this past year, including our holiday campaign,” said Tom Donaldson, President & CEO, Edo Japan. “Thanks to Brookline’s support and the generosity of our customers we were able to raise a record number of donations for Canadian food banks, making 2014 a milestone year for Edo. The Brookline team understands our vision and continues to provide unparalleled support when it comes to developing and executing engaging public relations campaigns. Their fresh and creative approach makes them a great fit with our team.”

“Brookline is thrilled to be continuing our partnership with Edo Japan,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “We are eager to see what 2015 has in store for Edo and look forward to working alongside their team to deliver solid, exceptional results.”

Brookline’s work with Edo Japan in 2015 will include event management, social media strategies, media relations, issues and crisis management, and franchise communications.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppanyaki-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 100 locations across Canada, and serving more than eight million meals annually. For more information please visit

Twitter: @edo_japan

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit

For further information please contact:

Alisha Samnani
Senior Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 102