Archive for the ‘Edo Japan’ Category

Edo Japan Re-signs With Brookline Public Relations For Sixth Consecutive Year

Wednesday, February 3rd, 2016

CALGARY (February 3, 2016) – Brookline Public Relations (Brookline), an award-winning boutique public relations firm, is pleased announce it has been selected as the agency of record for Edo Japan for the sixth consecutive year.

Edo Japan (Edo), a leading Canadian quick service restaurant, has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. With 114 locations across Canada, Edo is committed to delivering fresh, affordable and ‘simply better’ meals to Canadians.

Throughout 2015, Edo experienced continued success and growth, opening eight new locations and focusing its public relations initiatives on garnering targeted media exposure in key markets, pursuing public engagement initiatives and engaging in ongoing community relations outreach. In celebration of International Sushi Day, Edo hosted a sushi demonstration for notable Calgary bloggers, garnering excellent coverage for their sushi offerings and engaging local media in a fun and memorable event. Edo also launched its ‘Reach for It’ campaign in the fall of 2015 to encourage Canadians to take steps to reach out to friends, family and other community members in an effort to create ‘simply better’ moments in everyday life.

To finish off 2015, Edo Japan’s holiday ambassadors, the Edo Elves, returned to spread goodwill and holiday cheer. Edo continued its long-standing partnership with Canada’s food banks and donated 25 cents from every spring roll purchased throughout the holiday season to local food bank initiatives. Edo also partnered with a number of influential bloggers to bring awareness to the campaign, and premiered its inaugural Edo-gram program to brighten the holiday season for locals in Calgary and Edmonton.

“The Brookline team continues to impress us with their innovative ideas and ability to reinvent the wheel when it comes to public relations opportunities for Edo,” said Tom Donaldson, President and CEO, Edo Japan. “We look forward to our ongoing partnership with Brookline in 2016, as Edo continues to establish itself as one of Canada’s leading fast casual restaurant destinations.”

“Brookline is very excited to continue working with Edo Japan, a business that shares our forward-thinking mindset and strategic approach to delivering solid results,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Not only do we love the ‘simply better’ taste of Edo Japan, but we admire their genuine commitment to the customers and communities they serve. We love working with Edo Japan’s fun, creative and talented team, and look forward to seeing what 2016 has in store.”

Brookline’s work with Edo Japan in 2016 will include event management, media relations, issues and crisis management, and franchise communications.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with 114 locations across Canada, serving more than eight million meals annually. For more information please visit

For further information please contact:

Alisha Samnani
Account Supervisor
Brookline Public Relations
P: 403.538.5641 ext. 102


BPRefresh Contest

Monday, May 25th, 2015

to give new strength or energy to; reinvigorate.

Brookline has some exciting news! On June 1st we will be launching a fresh and new website. As summer is coming and the season is changing, we wanted to change things up a little too. Being fresh is one of our four pillars and we continue to keep things fresh not only with our clients, but with our brand as well.

With the help of some of our awesome clients, Brookline would like to get everyone involved and help us celebrate with the Brookline Refresh Contest. Give us a follow on social media and show us how you like to keep things fresh – from switching up your workout routine to doing your spring cleaning or hitting up the farmer’s market to get produce for your weekend BBQ. Use #BPRefresh on your posts and you could have the chance to win the grand prize which includes certificates and products from some of our stellar and gracious clients:

  • Rocky Mountain Wine and Food Festival tickets
  • Thomsons Restaurant
  • State & Main Kitchen & Bar
  • Edo Japan
  • Market Restaurant
  • Jack Daniels
  • Botaneco
  • Marlborough Mall
  • Cococo Chocolaterie Bernard Callebaut

Don’t miss out! Start interacting with us on our social media channels today! The most creative post, judged by our expert panel, will be announced as the winner on Monday, June 15th.

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-Ashley Vilgrain is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University. In her spare time she uses her public relations knowledge to volunteer with non-profit organizations. She is very interested in the impact of communications in business and developing her business acumen.

Love Actually

Tuesday, February 24th, 2015

February is a month that is often misunderstood – it is home to a holiday that is unappreciated by many, and it can’t decide whether it’s 28 or 29 days long – yet February is also the month of love. While we Brookliners enjoy using this month as an excuse to eat chocolate, it is really about recognizing the small acts of love that happen every day.

To quote my good friend Hugh Grant – “If you look for it…you’ll find that love actually is all around”. Here are just a few examples of some amazing Brookline clients who have demonstrated the true meaning of love this February.

1. Edo Japan was pleased to announce that its holiday giving campaign raised over $76,000 for food banks across Canada. With nearly 850,000 Canadians depending on the food bank each month, hunger is becoming a growing epidemic in Canada. Edo is committed to giving back to the communities it serves, while working towards a healthier, happier and hunger-less nation.

2. The Sheldon Kennedy Child Advocacy Centre (SKCAC) was one of just three organizations to be recently presented with $1.3 million in government funding. This partnership will allow the SKCAC, a leader in child abuse treatment and prevention, to continue providing comprehensive support to victims of abuse. The SKCAC’s dedication to eliminating the stigmatism surrounding abuse is certainly awe-inspiring in our eyes!

3. Heart disease is the leading cause of death among Canadians. RCA and Mayfair Diagnostics, Calgary’s leading medical imaging providers, launched their ‘Matters of the Heart’ campaign this month to raise awareness about heart health. Calgarians can show their hearts some love by eating healthy, exercising regularly and eliminating controllable risk factors like smoking.

4. Every graduating student deserves to have their dream dress for prom. Unfortunately, many teens are unable to afford this luxury. On Feb. 1, Marlborough Mall began collecting gently used dresses for GownTown – an annual event that allows upcoming graduates to experience the perfect prom. On March 29, student shoppers can purchase these grad gowns for just $10.

5. Brookline loves love. The Brookline team had plenty to celebrate this February – from birthdays and babies, to engagements, work anniversaries and more. We were also thrilled to welcome a new Brookliner to the office and have continued to celebrate the exciting personal journeys each of us is embarking on this year.

It’s important to remember that donating just a little bit of your time, money or resources (even an old dress!) can make a big impact on someone’s life. February was packed full of love for Brookline and our clients, and we hope you’ll join us in spreading the love all year round!

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.