Archive for the ‘Edo Japan’ Category

Simply Better Results: Brookline Public Relations named Edo Japan’s Agency of Record for the seventh consecutive year

Wednesday, February 1st, 2017

CALGARY (February 1, 2017) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, is thrilled to cook up another year of strategic public relations for Edo Japan (Edo). Brookline has been awarded Agency of Record (AOR) for Edo for the seventh consecutive year.

“We value Brookline’s strategic and creative public relations efforts to help us solidify Edo’s reputation as one of Canada’s top quick service restaurants,” said Dave Minnett, President and CEO, Edo Japan. “We look forward to continuing this relationship into 2017 and building momentum as Edo continues to grow across Canada.”

Edo Japan has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. Edo is committed to delivering fresh, delicious and ‘Simply Better’ meals to its customers with more than 115 locations across Canada.

Edo experienced growth and exciting changes throughout 2016 with the opening of eight new restaurants and the introduction of new store-front branding. Edo is poised for further growth into 2017 with new promotions and menu items, including their recently announced Chop Chop Bowls.

“We’re extremely happy to work with Edo in the coming year,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Edo’s team has always embraced forward-thinking and innovative ideas and it remains a true pleasure to work with its team. We are excited to continue telling Edo’s story by executing multifaceted campaigns and fresh public relations initiatives.”

Kicking off the new year in 2016, Edo partnered with online influencers, various fitness studios and local food banks to promote its Healthy Choices campaign. Edo also launched its popular new menu item, the Noodlefull Bowl, which Brookline supported with a variety of traditional and social media initiatives.

Another notable win for Edo was receiving the 2016 Canadian Franchise Association (CFA) Franchisees’ Choice designation. Edo was recognized for its accomplishment in receiving the designation for the past five years.

Edo’s ‘Edo a Little, Help a Lot’ Holiday Campaign saw success once again in 2016, with 25 cents from every spring roll purchased throughout the holiday season donated to local Canadian food banks. New this year was a ‘Double-Up Day’, during which Edo donated double the amount (50 cents) from every spring roll sold during a 24-hour period. Brookline supported Edo in building great partnerships with online influencers to promote Double-Up Day and the overall ‘Edo a Little, Help a Lot’ Holiday Campaign. In total, the campaign raised more than $64,000 for food banks across Canada.

Brookline’s work with Edo Japan in 2017 will include event management, traditional and digital media relations, issues and crisis management, and franchise communications.

 

About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Content Marketing, Social and Digital Media, Blogger and Influencer Engagement and Event Management. For more information please visit www.brooklinepr.com.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 115 locations across Canada, and serving more than eight million meals annually. For more information please visit www.edojapan.com.

For further information, please contact:

Sophie Pilon
Account Supervisor
Brookline Public Relations
403.538.5641 ext. 110
spilon@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

Edo Japan Re-signs With Brookline Public Relations For Sixth Consecutive Year

Wednesday, February 3rd, 2016

CALGARY (February 3, 2016) – Brookline Public Relations (Brookline), an award-winning boutique public relations firm, is pleased announce it has been selected as the agency of record for Edo Japan for the sixth consecutive year.

Edo Japan (Edo), a leading Canadian quick service restaurant, has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. With 114 locations across Canada, Edo is committed to delivering fresh, affordable and ‘simply better’ meals to Canadians.

Throughout 2015, Edo experienced continued success and growth, opening eight new locations and focusing its public relations initiatives on garnering targeted media exposure in key markets, pursuing public engagement initiatives and engaging in ongoing community relations outreach. In celebration of International Sushi Day, Edo hosted a sushi demonstration for notable Calgary bloggers, garnering excellent coverage for their sushi offerings and engaging local media in a fun and memorable event. Edo also launched its ‘Reach for It’ campaign in the fall of 2015 to encourage Canadians to take steps to reach out to friends, family and other community members in an effort to create ‘simply better’ moments in everyday life.

To finish off 2015, Edo Japan’s holiday ambassadors, the Edo Elves, returned to spread goodwill and holiday cheer. Edo continued its long-standing partnership with Canada’s food banks and donated 25 cents from every spring roll purchased throughout the holiday season to local food bank initiatives. Edo also partnered with a number of influential bloggers to bring awareness to the campaign, and premiered its inaugural Edo-gram program to brighten the holiday season for locals in Calgary and Edmonton.

“The Brookline team continues to impress us with their innovative ideas and ability to reinvent the wheel when it comes to public relations opportunities for Edo,” said Tom Donaldson, President and CEO, Edo Japan. “We look forward to our ongoing partnership with Brookline in 2016, as Edo continues to establish itself as one of Canada’s leading fast casual restaurant destinations.”

“Brookline is very excited to continue working with Edo Japan, a business that shares our forward-thinking mindset and strategic approach to delivering solid results,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Not only do we love the ‘simply better’ taste of Edo Japan, but we admire their genuine commitment to the customers and communities they serve. We love working with Edo Japan’s fun, creative and talented team, and look forward to seeing what 2016 has in store.”

Brookline’s work with Edo Japan in 2016 will include event management, media relations, issues and crisis management, and franchise communications.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit www.brooklinepr.com.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with 114 locations across Canada, serving more than eight million meals annually. For more information please visit www.edojapan.com.

For further information please contact:

Alisha Samnani
Account Supervisor
Brookline Public Relations
P: 403.538.5641 ext. 102
E: asamnani@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

 

BPRefresh Contest

Monday, May 25th, 2015

re·fresh
/rəˈfreSH/
to give new strength or energy to; reinvigorate.

Brookline has some exciting news! On June 1st we will be launching a fresh and new website. As summer is coming and the season is changing, we wanted to change things up a little too. Being fresh is one of our four pillars and we continue to keep things fresh not only with our clients, but with our brand as well.

With the help of some of our awesome clients, Brookline would like to get everyone involved and help us celebrate with the Brookline Refresh Contest. Give us a follow on social media and show us how you like to keep things fresh – from switching up your workout routine to doing your spring cleaning or hitting up the farmer’s market to get produce for your weekend BBQ. Use #BPRefresh on your posts and you could have the chance to win the grand prize which includes certificates and products from some of our stellar and gracious clients:

  • Rocky Mountain Wine and Food Festival tickets
  • Thomsons Restaurant
  • State & Main Kitchen & Bar
  • Edo Japan
  • Market Restaurant
  • Jack Daniels
  • Botaneco
  • Marlborough Mall
  • Cococo Chocolaterie Bernard Callebaut

Don’t miss out! Start interacting with us on our social media channels today! The most creative post, judged by our expert panel, will be announced as the winner on Monday, June 15th.

Ashley BW Horizontal 1
-Ashley Vilgrain is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University. In her spare time she uses her public relations knowledge to volunteer with non-profit organizations. She is very interested in the impact of communications in business and developing her business acumen.