Archive for the ‘Edmonton’ Category

Brookline takes to new heights with JW Marriott Edmonton ICE District and The Legends Private Residences

Thursday, June 7th, 2018

Amanda Kemsley, Account Executive

 

At Brookline, our aim is to always provide our clients with the best service by continually going above (literally) and beyond for every project. On May 8th, we took to new heights with the topping off of Edmonton’s newest luxury hotel JW Marriott Edmonton ICE District and The Legends Private Residences. In the construction world, the topping off of the structural portion of a building is a major milestone. So, in Brookline style, we had to celebrate.

For the event, ICE District treated media and VIP’s to the 46th floor of the tower, the highest vantage point the public has been in the city to date.  Here, the media got an exclusive look of the tower and panoramic views of Edmonton’s ever-changing landscape. Once complete, the JW Marriott Edmonton ICE District and The Legends Private Residences will stand 56 storeys high – the first 22 storeys as hotel space and The Legends Private Residences above the hotel.

 

 

Promising approachable luxury, the hotel will feature 356 rooms of elegant accommodations, luxury spa offerings and Edmonton’s largest ballroom at 10,500 sq. ft. The Legends Private Residences will be the ultimate in luxury living, with sophisticated and functional condominium homes with panoramic city views.

Speaking to the luxury theme, the topping off celebration included a short formal program with words from Edmonton’s Mayor Don Iveson, Martin Stitt from Marriott Hotels Canada and Glen Scott from Katz Group Real Estate, concluding with a ‘topping off’ of a cake replica of the tower. The event also included ICE District partners, government officials and executives from ONE Properties, JW Marriott, Oilers Entertainment Group, as well as Edmonton media.

 

 

JW Marriott Edmonton ICE District is slated to open in Q1 of 2019 and we can’t wait to experience all the state-of-the-art offerings. The Legends Private Residences is set to open from Q2 to Q4 of 2019. If you’re looking to be a homeowner, hurry because it is already over 90 per cent sold!

 

 

Amanda is an Account Executive at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

 

Brookline helps launch Edmonton’s newest unique shopping destination

Thursday, May 31st, 2018

Jenna Hamilton, Intern

Edmonton shoppers rejoice! The Premium Outlet Collection Edmonton International Airport (EIA), Edmonton’s first enclosed outlet offering has officially arrived and is sure to attract shoppers and travelers alike. The Premium Outlet Collection EIA, owned by global real-estate leader Ivanhoé Cambridge, is unlike any other with its standout features that provide an exceptional shopping experience for all Edmontonians. This includes features catered to travelers passing through the EIA, such as the flight status screens and boarding pass printing stations.

 

 

With many clients in the Edmonton area, Brookline was thrilled to leverage its Edmonton expertise to provide public relations and event planning support leading up to and during the mall’s grand opening week in early May 2018.

Prior to the opening, Brookline provided media relations support for the mall’s career fair, which offered more than 1,000 jobs to Edmontonians and surrounding residents. Thousands of applicants arrived with their resumes, with many leaving the fair as a new employee of the outlet mall. The positive news buzz generated 61 pieces of coverage, reaching a total of 9,030,907 impressions. Following the career fair, Ivanhoé Cambridge hosted a behind the scenes construction tour, inviting Edmonton and area media and influencers to get a sneak-peak of the nearly-completed shopping centre. Media enjoyed this exclusive day, and resulting coverage across all major Edmonton outlets included Global Edmonton, the Edmonton Journal, CBC and CTV Edmonton.

In the midst of the PR excitement, the Brookline events team commenced the planning of an unforgettable grand opening week. From a full-scale VIP event and Edmonton Oilers Alumni appearances to a custom-made chalk wall, roaming entertainment and a kid’s activity area, Brookline pulled out all the stops to ensure a memorable grand opening experience.

 

 

Grand opening day kicked-off with a DJ entertaining the thousands of shoppers waiting in line to be the first to enter the new mall, and the Edmonton Eskimos cheer team roused up the crowds ahead of the doors opening.

Beyond the doors, Edmonton’s favourite radio host Ryan Jespersen emceed an exclusive VIP ceremony. As the countdown began for the ribbon cutting, everyone in the ceremony could hear the roaring crowds from outside, joining in on celebrating the opening of the new shopping destination. Once the doors opened, shoppers were also invited to participate in a charitable to giving program – Vote For Your Tote. Influential Albertans were asked to design or decorate blank canvas tote bags, which were then displayed at the mall where the public were encouraged to vote on their favourite design, with each vote resulting in a $1 donation to the United Way. Notable tote bag designers included country music star Paul Brandt, Canadian Olympian Cassie Sharpe and Edmonton Oilers legend Kevin Lowe. A total of $10,000 was donated to the United Way on behalf of the new shopping centre as a result of the program.

 

 

Brookline’s overall public relations strategies resulted in over 25 million impressions, 184 media stories and coverage in several markets throughout the initiatives, as well as several successful and well-attended event initiatives.

 

Jenna Hamilton is an Intern at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

 

Brookline opens Edmonton Tower, the first high-rise in Edmonton’s ICE District

Tuesday, May 9th, 2017

Sophie Pilon, Account Supervisor 

Brookline had the opportunity to provide public relations support to ICE District as it officially opened Edmonton Tower for business, the first of several planned towers to open its doors to the public. Brookline supported with event management and media relations for the Grand Opening celebration in February.

The announcement was held in the lobby of the Edmonton Tower – a stunning space to match the contemporary architecture and innovative design of ICE District.

ICE District partners, community officials, and executives including Daryl Katz of Katz Group, Darren Durstling of ONE Properties, Bob Nicholson, CEO and Vice-Chair of Oilers Entertainment Group, City of Edmonton Mayor Don Iveson were all present at the event. Guests were treated to speeches from key figures, ribbon cutting with photo opportunity and lively performances from Firefly Theatre and Circus.

Edmonton Tower is a modern, Class AAA office building that not only features world-class sustainability systems, but is designed to be both architecturally-progressive and highly functional. To the west, it will be connected above ground to the forthcoming JW Marriott Edmonton, which will link it directly to Rogers Place. An above-ground walkway joins Edmonton Tower and Bell Tower on the south, providing indoor access to the rest of the downtown pedway system.

The City of Edmonton is the primary tenant of Edmonton Tower, which began transitioning the majority of its staff to the Tower in the fall of 2016. On the second floor of Edmonton Tower, the city opened its Edmonton Service Centre, providing Edmontonians with central, easy access to licensing, ticketing and other City services

 

ICE District also features the home of the Edmonton Oilers, Rogers Place, and will soon feature a vibrant public plaza, JW Marriott Edmonton, condominiums, retail, restaurants, nightlife and more.

 

As part of the senior team, Sophie’s strategic thinking and calculated public relations insight have helped effectively guide large brands to reach their goals and objectives. Sophie’s strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, corporate, not-for-profit and public relations, has led to exceptional results and brand-elevating coverage.