Archive for the ‘Edmonton’ Category

Alberta Central debunks the traditional banking model in favour of credit unions as part of #MeetYouIRL campaign

Thursday, October 17th, 2019

Nicole Herback, Public Relations Assistant

Credit unions are not your average bank – and at Brookline we always develop and deliver above-average campaigns to generate results for our clients. As a testament to the benefits of the banking service, Credit Unions of Alberta wanted a presence where its customers could be found, whether at coffee shops, festivals or on social media during its #MeetYouIRL campaign this summer. The campaign concept, developed by Brookline, included a series of tactics that aimed to engage with existing and new credit union customers. 

Credit Unions of Alberta is the consumer-facing arm of Alberta Central, which is the central banking facility, service bureau and trade association for all credit unions in the province. Owned by 17 credit unions in Alberta, Alberta Central serves more than 628,000 members at roughly 190 branches. What’s the big difference between a bank and a credit union? Credit union customers are both members and owners.

In support of the organization’s #MeetYouIRL campaign, Brookline implemented the one tactic that is almost guaranteed to get face time with audiences, every time – business takeovers.

What are business takeovers, you ask?

Business takeovers are an effective public relations tactic used to build more awareness for a specific campaign or initiative while leveraging another business’s audience, network and space. This is a beneficial relationship for both business entities to increase their public profile, engage with untapped audiences and garner excitement in the media. Takeovers are especially effective when working with a limited budget or timeline because the host business provides the campaign with ready-made space, product and staff to support the initiative.

Throughout July, Brookline facilitated takeovers on behalf of Credit Unions of Alberta at two locations: Transcend Coffee in Edmonton and Analog Coffee in Calgary. This maximized the opportunity for the organization to get some real face time with its customers to explain the key benefits of banking with a credit union. Seen throughout these photos, Ian Burns, CEO of Alberta Central is quite literally meeting people in real life, taking their questions and educating them about why banking with a credit union is a compelling choice for Albertans in any stage in their life.

In support of the coffee shop takeovers, Brookline partnered with prominent influencers in the Calgary and Edmonton markets to share content about the organization and attend the takeover events. Together with traditional media pitching, Brookline helped Credit Unions of Alberta achieve more than 65 pieces of unique news content to promote the takeovers. This goes to show how public relations in an online setting can lead to greater awareness and attendance in a real life one!

Beyond business takeovers, Credit Unions of Alberta furthered its presence in Calgary this fall by sponsoring major festivals of both food and science varieties. In August, Brookline coordinated a sponsorship of Taste of Calgary, where masses of Albertans on the hunt for good eats also found solid financial advice through their interactions with Credit Unions of Alberta. And last month, the tech and innovation-focused organization also sponsored Beakerhead by funding a field trip for students to attend the festival.

For the remainder of 2019, stay tuned for what Alberta Central will be doing for International Credit Union Day this month and Financial Literacy Month in November. Have you considered banking with a credit union that meets you #IRL?

Nicole is a Public Relations Assistant at Brookline Public Relations. Nicole loves learning the ins and outs of each industry she works with. Since working with Alberta Central and financial influencers, she is a newfound advocate for financial literacy.

Edmonton International Airport and Paul Brandt Take a Stand; #NotInMyCity Partnership Takes Off at EIA

Thursday, July 18th, 2019

Ottilie Coldbeck, Public Relations Assistant

Last month, during Canadian Airports Safety Week, Canadian humanitarian and country music superstar, Paul Brandt and Edmonton International Airport (EIA) joined together to announce their partnership with the #NotInMyCity movement – an anti-human trafficking initiative



Having worked alongside Paul and the Buckspring Foundation for the movement’s initial launch in 2017, and again in facilitating a partnership with YYC Calgary International Airport in 2018, Brookline was excited to join forces again for an announcement with another major Canadian airport.

On June 19th, during a press conference facilitated by Brookline, Paul Brandt, Tom Ruth, President and CEO, EIA and community leaders from across Alberta came together to bring awareness to human trafficking and child sexual exploitation. This monumental day showcased the commitment of these leaders to the #NotInMyCity movement to finding integrated solutions around this important cause

With this partnership, EIA becomes the second major airport in Canada to partner with #NotInMyCity, alongside the Calgary International Airport, showing that human trafficking is not acceptable at the airport, in Edmonton, or anywhere in Canada.

Brookline managed all media relations efforts and supported with event logistics and VIP/dignitary engagement for the press conference. The event, which featured representatives from the City of Edmonton, Leduc County, the City of Leduc, RCMP and Edmonton Police Service, garnered over 33 media stories. With coverage in the city’s major news outlets, including the Edmonton Journal and Sun, CTV and Global Edmonton; and national pickup on CTV Ottawa and Montreal, the #NotInMyCity press conference resulted in over 6.6 million editorial impressions.

Brookline was thrilled to work alongside Paul Brandt and EIA to facilitate this announcement and continues to be an official Ally of the #NotInMyCity movement.

For more information about #NotInMyCity, or to support this important cause, please visit www.notinmycity.ca.

Ottilie Coldbeck is a Public Relations Assistant at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

SKY Residences reveals stunning new show suites at its iconic Edmonton address in ICE District

Tuesday, May 7th, 2019

Nicole Herback, Intern

 

If you were an Edmontonian in April, it would’ve been hard to avoid hearing about SKY Residences at ICE District (SKY Residences).

Located in Stantec Tower and stretching from floors 31-66, SKY Residences offers residents the ultimate urban living experience from the tallest building in Canada outside of Toronto. Edmonton got a first-hand look of the newly opened show suites and the premium amenities at several public open houses in April.

 

 

The amenities of SKY Residences are endless, which is unsurprising since the dedicated amenity floor on level 30 has a space of over 20,000 square feet to fill. After move-in this fall, residents will have access to a stunning rooftop terrace, hot tub, demonstration kitchen, billiards lounge, and a fitness centre with inarguably the best view in the city. On top of that, there’s a dog spa – yes, you read that right – for the residents of SKY with furry friends.

Brookline managed four days of public open houses over the span of two weekends, which brought in nearly 2,000 prospective buyers to the sky-high show suites. Through strong media relations with key media outlets in Edmonton, Brookline ensured public awareness of the event was maximized. Prior to the open house, a media tour was held in the show suites that garnered coverage of SKY Residences in CTV Edmonton, Global News Edmonton, CityTV Edmonton and Edmonton Journal. Brookline also had the pleasure of working on-the-ground managing event logistics throughout the open house weekends.

Up in the decorated show suites, guests were escorted on tours of six newly completed SKY Residences show suites with views stretching far beyond Edmonton city limits. Down on ground-level, they were treated to other delights, such as access to a sneak-peek of other businesses in and around ICE District, air brush tattoo and balloon artists, and free pizza from Boston Pizza! Overall, the events were a smashing success.

It’s an exciting time in Edmonton’s revitalized downtown ICE District. Those seeking to live just steps away from more than a dozen bars, restaurants and shopping, as well as Rogers Place and Loblaws CityMarket™, scheduled to be open in 2020, can have it all in the beautiful SKY Residences.

 

 

Nicole is an Intern at Brookline Public Relations. Though she won’t be purchasing a sky-high condo anytime soon, she enjoys being in the clouds jet-setting to her next destination, challenging herself to write a headline better than the previous one, and keeping her goals lofty.