Archive for the ‘Edmonton’ Category

Edmonton International Airport and Paul Brandt Take a Stand; #NotInMyCity Partnership Takes Off at EIA

Thursday, July 18th, 2019

Ottilie Coldbeck, Public Relations Assistant

Last month, during Canadian Airports Safety Week, Canadian humanitarian and country music superstar, Paul Brandt and Edmonton International Airport (EIA) joined together to announce their partnership with the #NotInMyCity movement – an anti-human trafficking initiative



Having worked alongside Paul and the Buckspring Foundation for the movement’s initial launch in 2017, and again in facilitating a partnership with YYC Calgary International Airport in 2018, Brookline was excited to join forces again for an announcement with another major Canadian airport.

On June 19th, during a press conference facilitated by Brookline, Paul Brandt, Tom Ruth, President and CEO, EIA and community leaders from across Alberta came together to bring awareness to human trafficking and child sexual exploitation. This monumental day showcased the commitment of these leaders to the #NotInMyCity movement to finding integrated solutions around this important cause

With this partnership, EIA becomes the second major airport in Canada to partner with #NotInMyCity, alongside the Calgary International Airport, showing that human trafficking is not acceptable at the airport, in Edmonton, or anywhere in Canada.

Brookline managed all media relations efforts and supported with event logistics and VIP/dignitary engagement for the press conference. The event, which featured representatives from the City of Edmonton, Leduc County, the City of Leduc, RCMP and Edmonton Police Service, garnered over 33 media stories. With coverage in the city’s major news outlets, including the Edmonton Journal and Sun, CTV and Global Edmonton; and national pickup on CTV Ottawa and Montreal, the #NotInMyCity press conference resulted in over 6.6 million editorial impressions.

Brookline was thrilled to work alongside Paul Brandt and EIA to facilitate this announcement and continues to be an official Ally of the #NotInMyCity movement.

For more information about #NotInMyCity, or to support this important cause, please visit www.notinmycity.ca.

Ottilie Coldbeck is a Public Relations Assistant at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

SKY Residences reveals stunning new show suites at its iconic Edmonton address in ICE District

Tuesday, May 7th, 2019

Nicole Herback, Intern

 

If you were an Edmontonian in April, it would’ve been hard to avoid hearing about SKY Residences at ICE District (SKY Residences).

Located in Stantec Tower and stretching from floors 31-66, SKY Residences offers residents the ultimate urban living experience from the tallest building in Canada outside of Toronto. Edmonton got a first-hand look of the newly opened show suites and the premium amenities at several public open houses in April.

 

 

The amenities of SKY Residences are endless, which is unsurprising since the dedicated amenity floor on level 30 has a space of over 20,000 square feet to fill. After move-in this fall, residents will have access to a stunning rooftop terrace, hot tub, demonstration kitchen, billiards lounge, and a fitness centre with inarguably the best view in the city. On top of that, there’s a dog spa – yes, you read that right – for the residents of SKY with furry friends.

Brookline managed four days of public open houses over the span of two weekends, which brought in nearly 2,000 prospective buyers to the sky-high show suites. Through strong media relations with key media outlets in Edmonton, Brookline ensured public awareness of the event was maximized. Prior to the open house, a media tour was held in the show suites that garnered coverage of SKY Residences in CTV Edmonton, Global News Edmonton, CityTV Edmonton and Edmonton Journal. Brookline also had the pleasure of working on-the-ground managing event logistics throughout the open house weekends.

Up in the decorated show suites, guests were escorted on tours of six newly completed SKY Residences show suites with views stretching far beyond Edmonton city limits. Down on ground-level, they were treated to other delights, such as access to a sneak-peek of other businesses in and around ICE District, air brush tattoo and balloon artists, and free pizza from Boston Pizza! Overall, the events were a smashing success.

It’s an exciting time in Edmonton’s revitalized downtown ICE District. Those seeking to live just steps away from more than a dozen bars, restaurants and shopping, as well as Rogers Place and Loblaws CityMarket™, scheduled to be open in 2020, can have it all in the beautiful SKY Residences.

 

 

Nicole is an Intern at Brookline Public Relations. Though she won’t be purchasing a sky-high condo anytime soon, she enjoys being in the clouds jet-setting to her next destination, challenging herself to write a headline better than the previous one, and keeping her goals lofty.

A Month in the Life of a Brookliner

Tuesday, April 30th, 2019

Ottilie Coldbeck, Senior Intern 

 

Not your average blog

 

“What is an average day at Brookline?” – The question that always seems to make us group of communicators stumble for words. In an agency setting, it’s hard to summarize what we do in a day. Our brains switch from writing consumer press releases, to corporate strategies, to event plans, media briefs and crisis communications all in the span of eight hours.

In all honesty, it’s easy to overlook all that we accomplish in a day, a week or a month. That’s why this month’s blog is a bit different. I took this opportunity to answer that question, and show you exactly what it’s like to work at one of Canada’s leading boutique agencies. Keeping in mind that it wouldn’t be fun to just watch us working away at our desks, so think of this vlog as a highlight reel!

 

 

In creating this vlog, it was fun to reflect on some of the amazing times that I have shared with this hard-working, dedicated, and quite frankly, extraordinary team. Together we work hard and play hard – we celebrate our accomplishments and learn from our setbacks; we challenge ourselves and each other; we laugh, we dance and we make every day #BPRDifferent. We are Brookline.

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.