Archive for the ‘Edmonton Arena District’ Category

Brookline Helps to Launch Ice District

Thursday, August 6th, 2015

Doug Self, Account Executive


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Brookline has planned and executed several large announcements for our client, the Edmonton Arena District, but none bigger than the launch of the official brand for the development. We knew the launch of the brand – Ice District – would be a major story in the Edmonton area and even across Canada.

The launch of the brand featured two events on July 13th, 2015, a VIP event in the morning followed by a media event for the public unveiling in the afternoon. Brookline oversaw event planning and media relations for both launch events, which also took place at and marked the official opening of Ice HQ.

Ice 2

Coordination of the VIP event, from save-the-dates through to thank-you gifts, saw Brookline manage setup and event flow and also hire and manage catering, A/V, DJ, security, and even an ice sculptor. Ice District partners, community officials, and executives including Daryl Katz, Darren Durstling of WAM Development Group, Bob Nicholson, CEO and Vice-Chair of Oilers Entertainment Group, Edmonton City Councillor Scott McKeen were treated to a breakfast and a private launch of the brand.

Ice 3

During the media event, Brookline coordinated media for the press conference, which saw more than a dozen outlets and over thirty members of the media in attendance. The event debuted the brand launch video, featured speeches from Bob Nicholson and Councillor McKeen, and even a ceremonial ice breaking in lieu of a ribbon cutting.

The launch of Ice District was leading news in every major outlet in Edmonton and was also covered extensively in Calgary and throughout national and trade publications. A total of 214 unique media stories were captured related to the launch of the brand. Local and regional outlets included Edmonton Journal, Global Edmonton, CBC Edmonton, Edmonton Sun, Metro Edmonton, CTV, Alberta Venture and several radio stations. National outlets that covered the news included The Globe and Mail, MSN, CBC, Global, TSN, Huffington Post, Buzzfeed, SportsNet and Yahoo! News, and more.

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Ice 5

Doug BW Horizontal 2

-Doug Self is an Account Executive in Brookline with a background rooted in the technology industry. His expertise lies in media relations, content creation, and communication and marketing strategy.

Brookline Public Relations Celebrates New Staff, Promotions and Great Client Wins

Friday, June 26th, 2015

Shauna MacDonald, Principal & Founder


Lisa Libin appointed Group Director, Alisha Samnani promoted to Account Supervisor

Edmonton Arena District, Shaw Communications, Cococo Chocolatiers, Canadian Alliance to End Homelessness, and Jack Daniels added to client roster

CALGARY – June 4, 2015 – There are exciting new developments happening at Brookline Public Relations (Brookline). Effective immediately, Lisa Libin has been appointed the agency’s Group Director and Alisha Samnani has been appointed to Account Supervisor.

Libin has worked in progressively senior roles in various agencies in Toronto. She has also worked for Canadian Blood Services and most recently, Rogers Communications Inc., managing the Western Canadian regions in both public relations and marketing capacities. She has won a variety of awards for her creative programs and stellar client service.

“Lisa brings a strong breadth of both agency and corporate experience which is important as our agency is growing exponentially right now,” says Shauna MacDonald, Principal and Founder, Brookline. “Her communications and marketing knowledge will help broaden Brookline’s national reach to become the leading boutique public relations agency in Canada.”

Samnani has dedicated more than four years to Brookline, propelling the business forward with her big picture thinking and strategic execution for some of the agency’s most celebrated brands. “Alisha’s natural ability to connect with clients and her commitment to growing Brookline has positioned her as a senior leader at the agency,” continues MacDonald. ”She has continually proven that there is no task too big or too small that she cannot execute seamlessly.”

These announcements come on the tails of a variety of new business wins for Brookline. Brookline has been busy working outside of Calgary, as the PR agency of record for the Edmonton Arena District – Canada’s largest mixed-used sports and entertainment development that will help transform and revitalize downtown Edmonton – led by a joint venture between the Katz Group and WAM Development Group. Brookline is also reaching the eastern borders as they lead the national launch for the Canadian Alliance to End Homelessness’ upcoming campaign in Toronto. Brookline has also recently signed on Jack Daniels Tennessee Whisky as well as Cococo Chocolatiers as new clients. Not to mention, Shaw Communications has re-signed with the agency for various public relations and community investment initiatives.

“In today’s current economy, companies are looking to spend smartly and PR and integrated marketing have always been great avenues to help organizations make a strategic impact when dollars are tight,” explains MacDonald. “Thanks to Brookline’s stellar reputation and strategic business model, we are fortunate to continue to grow during tougher economic times and continue to partner with so many amazing brands.”

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit

For further information or media inquiries, please contact:

Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.
P: 403-538-5645

Brookline Public Relations Selected as Agency of Record for the Edmonton Arena District

Thursday, November 6th, 2014

Calgary – Nov. 6, 2014 – Brookline Public Relations Inc. (Brookline) is excited to announce they have been named the agency of record for the Edmonton Arena District (EAD), a joint venture between the Katz Group and WAM Development Group (WAM).

The Edmonton Arena District, located in the heart of downtown Edmonton, will be a world-class entertainment and business centre. A mix of residential, business, retail and hospitality venue spaces, the EAD will integrate work, life and play in one centralized public area. Anchored by Rogers Place Arena, future home of the Edmonton Oilers, the EAD will transform Edmonton’s core into a dynamic mixed-use urban destination.

“WAM has been working with Brookline for several years and we are excited to continue this relationship as we embark on the Edmonton Arena District project in partnership with the Katz Group,” said Darren Durstling, President and CEO of WAM.  “Brookline has proven their ability to provide public relations excellence and brilliant event execution time and time again. We continue to value their commitment to delivering strong, solid results.”

With an expected completion date of fall 2016, the first phase of this revitalization project will bring an exciting change of pace to Alberta’s capital city. Currently, Brookline is managing all public relations activities for the EAD including media relations, crisis communications, and event management.

“We look forward to continuing our partnership with WAM and Katz Group as we work together on the Edmonton Arena District,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “We are thrilled to be involved in such an exciting project that will completely change the dynamic of downtown Edmonton.”

About the Edmonton Arena District

The Edmonton Arena District (EAD) will be a world-class destination, developed by a joint venture between Katz Group and WAM Development Group. The EAD will offer Edmontonians and visitors from around the world a place to live, work and play. Anchored by a public plaza and the Rogers Place Arena, the EAD will house an upscale hotel, two office towers, condominiums and rental apartments. As well, the urban village will offer a variety of eateries, retail options including boutique shops, a grocery store, pharmacy, and year-round entertainment and attractions. The EAD will be a dynamic, mixed-use urban destination that is true to Edmonton’s character and unlike anything in North America.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information please visit

Media Contact:
Leanna Kruk
Brookline Public Relations, Inc.
P: 403-538-5641 x 108