Archive for the ‘Day in the Life’ Category

A Month in the Life of a Brookliner

Tuesday, April 30th, 2019

Ottilie Coldbeck, Senior Intern 

 

Not your average blog

 

“What is an average day at Brookline?” – The question that always seems to make us group of communicators stumble for words. In an agency setting, it’s hard to summarize what we do in a day. Our brains switch from writing consumer press releases, to corporate strategies, to event plans, media briefs and crisis communications all in the span of eight hours.

In all honesty, it’s easy to overlook all that we accomplish in a day, a week or a month. That’s why this month’s blog is a bit different. I took this opportunity to answer that question, and show you exactly what it’s like to work at one of Canada’s leading boutique agencies. Keeping in mind that it wouldn’t be fun to just watch us working away at our desks, so think of this vlog as a highlight reel!

 

 

In creating this vlog, it was fun to reflect on some of the amazing times that I have shared with this hard-working, dedicated, and quite frankly, extraordinary team. Together we work hard and play hard – we celebrate our accomplishments and learn from our setbacks; we challenge ourselves and each other; we laugh, we dance and we make every day #BPRDifferent. We are Brookline.

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

 

 

Brookline celebrates International Women’s Day

Tuesday, April 9th, 2019

Angela Cabucos, Senior Account Manager 

 

Staying true to Brookline’s theme for this year, #BPRDifferent, we celebrated International Women’s Day (IWD) like we’ve never done before. In recognition of this important day and what it stands for – celebrating women’s achievement, lifting each other up and empowering those around us – Brookline created a video featuring some of the amazing women that we are proud to know, work with and laugh with every day.

You might recognize the video as we paid homage to Maroon 5’s Girls Like You. We wanted to shine a spotlight (literally) on some notable and game-changing women and showcase why all women and “girls like you” are powerful, strong and beautiful!

 

 

 

 

The fierce and fabulous females you’ll see in the video include:

  • University of Calgary Chancellor, Deborah Yedlin;
  • Canadian two-time Olympian and sexual abuse survivor, Geneviève Simard;
  • CTV News Calgary Senior Anchor, Jocelyn Laidlaw;
  • Top Chef Canada Finalist and Restauranteur, Connie DeSousa;
  • Calgary’s very own 2019 Calgary Stampede Royalty and 2017 Indian Princess;
  • Founder and CEO of Children First Canada, Sara Austin;
  • Co-Founder and director of the Canadian International Fashion Film Festival, Katrina Olson;
  • Tech industry mogul, Pat Kaiser;
  • Award-winning reporter for BNN, Tara Weber; and
  • All the hardworking and lovely ladies of Brookline PR.

 

 

 

 

On the eve of IWD, we hosted a celebration surrounded by some of the Calgary’s most influential and inspiring women. The positive energy in the room was palpable and the laughter and happiness was contagious. Guests were treated to delicious appetizers and refreshments, a live DJ to keep up the fun atmosphere, a photobooth and photographer to capture all the memorable moments and capped off the evening with an IWD surprise. We revealed the music video to our guests, before its public release the next day. I’m sure most of the Brookliners in the room were holding their breath before the video reveal as we’re all used to being behind the camera and not so much in front of it!

 

 

 

 

 

 

Personally, I am incredibly proud of how the video turned out and so grateful for all the women that took the time to be in it and for all those that shared it with their networks. IWD 2019 is one day I’ll never forget.

You can watch the video here:

 

 

 

Thank you for your continuous support of Brookline and all the amazing women in our community.

 

 

 

 

 

 

 

Angela Cabucos is a Senior Account Manager at Brookline Public Relations. Her expertise lies in media and influencer relations, writing and strategic communication planning.

When Your Employees Go Rogue – How employees can do more damage than your competition

Monday, May 28th, 2018

Lisa Libin, Vice President

An employee can be a company’s strongest asset.  However, when an employee goes “rogue” – going against company policies and values, a PR crisis can ensue, reflecting and ultimately damaging a company’s brand.

From Starbucks employees choosing to have some loitering customers arrested to Tim Horton’s franchisees publicly lashing out over cuts to their benefits – although these issues are caused by rogue employees – it is still the responsibility of the brand to respond and clean up the mess.

What can a brand or company do when its reputation is tarnished by others? Below are some response recommendations for brands to follow when handling a PR issue not of their doing:

 

  1. Move quickly

With the power of social media, an incident is likely to go public, and potentially viral, like rapid fire. Gone are the days of having the luxury of sitting around a boardroom table for days to discuss a response – companies need to respond now. And fast. However, before distributing a response, ensure you are also following recommendation #2:

 

  1. Don’t be generic

Too often, companies are quick to respond with a generic statement – which can often cause additional frustration among consumers and the public who are looking for a more specific response or a call to action. Create a response that speaks to the problem – something as simple as “this isn’t acceptable, we are looking into it” can at least show the public you are taking the issue seriously.

 

  1. Tailor your reaction to the incident

There is no formulaic approach to a PR incident. Each crisis requires its own tailored response and outside counsel can often assist with creating a crisis communications path specific to the incident at hand.

 

  1. Go above and beyond when you can

This lesson can go all the way back to the Tylenol incident of the 1980’s where Johnson & Johnson recalled all of its products from the shelves, not just Tylenol products. An expensive business decision? Absolutely. But what it showed consumers is that Johnson & Johnson was willing to put customer safety ahead of profit margins to ensure all products were safe. When a brand goes beyond the simple response to an issue, it shows its audience that it truly cares and values their business.

 

While a number of recent incidents in the media have involved only one or two employees who made questionable or downright wrong decisions, it is always important to remember that all employees are representatives of the brand and it is important for the organization to act swiftly but act smartly.

 

 

Lisa Libin is Vice President at Brookline Public Relations. Lisa loves a good crisis (as long as it’s not a personal one!) and has vast experience in issues management and brand reputation issues, working with local and global communications teams to handle ongoing and current industry issues.