Archive for the ‘CTV Calgary’ Category

Ford’s award-winning Driving Skills for Life program visits Calgary

Friday, November 3rd, 2017

Dominica Nemec, Assistant Account Specialist

 

Becoming a licensed driver is exciting, but hitting the road on your own the first few times can be stressful. As many young drivers can relate, they’ve encountered experiences behind the wheel that were not taught in the classroom. Ford’s Driving Skills for Life program was developed by safety experts to provide new drivers with safe driving skills that go beyond what’s provided in standard driver education programs.

 

 

Brookline had the pleasure of working with Ford of Canada to build awareness and garner media coverage for the event, which attracted more than 260 participants, including students from three Calgary and area high schools. Over the course of two days, the program hosted four half-day sessions at the Calgary Fire Department Fire Training Academy, where students had the chance to experience high-risk driving situations in a safe and controlled environment with professional instructors. Drivers were able to improve their skills in four key areas that are critical factors in avoiding collisions, including:

  • hazard recognition
  • vehicle handling
  • speed management
  • space management

Students were also educated on distracted, drunk and drugged driving using special goggles and suits to simulate impairment as they navigated the closed course. Other exercises included training on how to recover from skids in front- and rear-wheel drive vehicles, switching lanes to avoid collisions and reactive breaking.

 

 

Through media relations, Brookline helped to secure more than 40 unique news stories, including coverage from CTV News, AM 770 and The Weather Network. The Brookline team even had the opportunity to get behind the wheel to experience some of the courses and we definitely picked up some new techniques. Thanks to Ford’s Driving Skills for Life, we learned how to be better drivers.

 

 

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

The belle of the ball…

Friday, May 26th, 2017

Ashlee Smith, Account Executive

Brookline provides public relations support on a number of initiatives in southern Alberta for Ford of Canada, including media relations for the 2017 Calgary International Auto and Truck Show.

This year’s Calgary International Auto and Truck Show had something for everyone from small compact cars to heavy-duty pickup trucks, but the real belle of the ball was the Ford GT.

Complete with a roped off perimeter, this supercar showcased top technology including EcoBoost® performance, aerodynamics, lightweight carbon fiber construction and a twin-turbocharged EcoBoost V6, which produces more than 600 horsepower.

With eye candy like this, it was smooth sailing when securing media opportunities. Brookline garnered multiple TV, radio and print interviews regarding the all-new Ford GT and many of the other outstanding Ford vehicles at this year’s auto show. Media were also intrigued to try out the specially designed driving suits from Ford. These included the Ford Third Age Suit, which simulates sensory challenges experienced in later life, and the Ford Pregnancy Suit, which simulates some of the physical attributes of being pregnant.

Media interviews included chatting with personalities from Global Calgary, CTV Calgary, Shaw TV, Breakfast Television, 660 News, 770 News and Automotive Testing Technology Magazine. Brookline even had the chance to support the media interviews by donning the Ford Pregnancy Suit and the Ford Third Age Suit, for two television segments.

Each driving suit was specially designed by Ford engineers to simulate the challenges some drivers face when they are is specific stages of life such as pregnancy and mature age. While wearing these suits, we demonstrated movements of getting in and out of Ford vehicles, as well as ergonomics of the vehicles.

The 2017 Calgary International Auto and Truck Show was an exciting project for our team at Brookline and we can’t wait to see what Ford has in store for next year!

Caption: Cary Diehl, Human Factors Engineer, Ford Motor Company and Leslie Horton, Global Calgary.

Caption: Leslie Horton in the Ford Third Age Suit during Global Calgary segment.

Caption: Ashlee in the Ford Pregnancy Suit during Global Calgary segment.

Caption: Ashlee in the Ford Third Age Suit during CTV Calgary segment.

Caption: Ashlee in the Ford Third Age Suit.

 

 

Ashlee Smith is an account executive at Brookline Public Relations. Not a surprise to those who know her, Ashlee loves connecting with people and thinks learning is fun. Relationship building is her forte and she has solid work experience in media relations, marketing communications, community relations and event management.

 

Sparking an Appetite with TELUS Spark and Chef Roger Mooking

Tuesday, April 25th, 2017

Erica Morgan, Account Executive

Brookline is in the midst of supporting Calgary’s reimagined science center, TELUS Spark, on an exciting series of projects as they launch their new market-style café, Social Eatery by Roger Mooking, in partnership with Culinary Director and Celebrity Chef, Roger Mooking himself. Brookline has enjoyed partnering with TELUS Spark over the course of recent months to prepare a series of launch events, manage media relations and advise on social media strategy for the opening of Social Eatery.

Social Eatery is an interactive and modern dining space featuring “home cooking with a global twist”. The fresh and flavourful new menu options and design-forward space are intended to spark the whole family’s appetite. This enhanced culinary experience at TELUS Spark was first unveiled to guests this spring, with a soft launch to the public on March 13 and an exciting VIP launch event shortly thereafter.

Brookline had the opportunity to coordinate a full day media tour for Chef Mooking the day of the VIP event, including stops at BT Calgary, CTV, CBC and Global, in addition to interviews with the Calgary Herald, the Weather Network, Where Magazine and more. The media relations campaign also led to the Alberta raised Food Network and Cooking Channel personality, to interview with the likes of 660 News, Alberta Food Tours Magazine, Culinaire Magazine and Eat North leading up to the event.

The event itself emphasized the meandering flow of the dining space with a dispersion of delectable Social Eatery-inspired canapes, including vegetarian chili, chili shrimp and sweet corn polenta, citrus salad, homemade cheese buns, chocolate banana pudding and more. Guests also heard from TELUS Spark VP of External Affairs, Alison Pidskalny and Chef Mooking, who shared how Social Eatery came to be and the unique offerings it held in store for future TELUS Spark visitors.

Throughout the soft launch and leading up to the VIP event, Brookline also provided strategic oversight for Social Eatery specific social media content from TELUS Spark. Carrying forward, an abundance of social media conversation flowed with ease from the VIP launch and had #SocialEaterybyRM trending locally on Twitter.

With a few more launch events in the works, Brookline is excited to continue working with TELUS Spark as they present their new culinary and catering offerings to key audiences in Calgary. Stay tuned to the Brookline blog for details on the next part of the Social Eatery saga!

 

– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.