Archive for the ‘Creative’ Category

Work Hard, Mom Hard

Tuesday, March 5th, 2019

Leanna Kruk, Group Director

The team at Brookline consists of a group of strong, amazing, talented individuals – who wear many hats inside and outside the workplace. Outside of the office some of our team members go to school part-time, volunteer or serve as professional booboo kissers. Professional booboo kissers you ask? That’s right…if you are a working mom, you take on many roles outside of the workplace, including kissing scraped knees and little fingers.

As one of Brookline’s working moms, I decided to outline a few tips for current and future working moms on how to balance a rewarding and successful career in public relations while also managing your growing family.

  1. Flexibility…baby!

Managing a successful career while raising kids is a delicate balancing act. It takes planning, organization and LOTS of coffee. I find that no matter how hard I try to schedule and plan my day, sometimes I just need to be flexible and allow my schedule to bend based on current priorities. I find the adage rings true when it comes to working and parenting at the same time, “don’t sweat the small stuff…and it really is all small stuff.” Oh, did I mention that coffee helps too?!

  1. It takes a village

As a working professional, you know how to plan and prepare for the perfect presentation…but what happens when your son has the flu and needs to get picked up from school during the presentation?! Trust me, it HAS happened before. When these little hiccups occur, you need to quickly change gears and look to your fellow colleagues for support to get the job done. Thankfully, when you are part of a strong team, these small bumps feel like minor glitches in the grand scheme of things.

  1. Set attainable daily goals – both at work and at home

I find that by setting realistic, attainable goals of what I am going to accomplish versus what I want to accomplish in a day helps to guide my pace and ensure that I am staying on track. Sometimes I miss the mark and overstretch what I am capable of both at home and work. But the at the end of the day, I know I can push the reset button and celebrate what I have accomplished instead of focusing on what I didn’t.

  1. If it’s important…write it down

Like almost every mom I know, I find myself at work wondering about my kids and how their day is going. Did I remember to pack a snack in their lunch? Did I sign off on that field trip form? Did I RSVP for that birthday party this weekend? I find it best to write down important information and make lists so I can check off items as I move throughout the course of my busy day. Creating lists also helps to keep my mind present and on task because I know I can go back to my list later and start to check things off when I have time.

  1. Have Fun

I find a lot of synergies between being a good mom and a good colleague – and that includes the ability to have some fun along the way. Whether at work or at home, when you can laugh at yourself and enjoy laughing with others, you will be a good mom to your kids and a great colleague to your workmates.

 

Leanna Kruk is Group Director at Brookline Public Relations and brings a vast amount of experience in planning and executing successful integrated communications plans, including work with bloggers and influencers. Leanna brings value to her clients by always providing out-of-the-box, dynamic, thoughtful, strategic campaign ideas. Her ability to motivate her team comes from her passion for communications and the clients she represents.

 

#Influential – because that’s what we are

Monday, January 14th, 2019

Katie Temple, Account Executive

Last year, Brookline Public Relations celebrated its Year of Influence. Summed up perfectly by our girl, Shama Walji, 2018 saw a number of influential moments that kept Brookline on top of PR trends and allowed us to continue influencing the industry, our clients and each other.

But behind these influential moments was a team of talented PR professionals that work hard day in and day out to make it all happen. The cornerstone to why Brookline is able to be so influential lies solely in our people and the incredible culture that exists within these four walls.

 

 

 

 

As one of the newest Brookliners, I am constantly amazed by the team of strong women who all bring unique skills and a diverse background to the table in order to deliver stellar results for our clients. And let’s get real for a second, when you talk about an all-female workplace, the first thing that probably comes to mind is to run for the hills. Google has even solidified this theory by auto populating the end of my search for ‘all female workplace’ with the word ‘disaster’.

After all, us gals grouped together are known to be catty or competitive but what no one ever talks about is how supportive, encouraging and inspiring we can be for each other and the environment that positivity creates, particularly in the workplace. And that is exactly what I’ve found here at Brookline – a positive culture fostered by women.

We have a team of incredible women that – hold the phone – actually all get along, work together seamlessly AND have a lot of fun while doing it.  We take the time to celebrate each other and our wins, we’ve always got our teammate’s back and are always there to support one another and help each other grow.

It really is a team of badass babes who can do it all. From collaborating in a boardroom and putting pen to paper to picking up the kids from school or making time for a daily sweat session, we get things done. The best parts of our individual styles and personalities rub off on each other, we care for and nurture one another and there is always someone around to lend a hand when it is needed. We’re a little crazy and loud and we love to laugh but we also love what we do and who we do it with, which creates a pretty fantastic place to spend our nine-to-five.

 

 

I think it is a rarity to find this kind of environment, not because they don’t exist, but because people automatically assume the worst, put their guard up and in-fact, run for the hills. But before you do, I’d encourage you to challenge this bias and look through a different lens because at the end of the day, women really are better together. I think our all-female cast is one of the things that makes us the brilliant, influential team that we are.

 

 

Katie is an Account Executive at Brookline Public Relations. She brings national and international communications experience to the team with a background in corporate communications, community investment and strategic communication planning.

Feld Entertainment Dares to Dream

Thursday, December 20th, 2018

Amanda Kemsley, Account Manager

For the second year, Brookline supported Feld Entertainment with two of its biggest shows in Calgary: Monster Jam and Disney on Ice Presents Dare to Dream. Brookline was pleased to once again work with Feld Entertainment – a leader in producing and bringing live touring family entertainment experiences to people worldwide. To say working with this client is a magical experience is an understatement!

Brookline was able to provide Calgarians with a once-in-a-lifetime experience which was amplified through strategic media and influencer relations. Monster Jam provided adrenaline-charged entertainment and drew in a crowd of all ages! This year before the show, Brookline hosted a Meet N’ Greet opportunity providing kids with the chance to jump inside a Monster Jam truck and explore from a driver’s point of view. Media were also able to have an exclusive look and meet the professionals behind the wheel.

 

 

Disney On Ice brought a new experience with its Dare to Dream Production. Moana made her on ice debut and joined heroines Cinderella, Rapunzel and Belle for an enchanted performance. Brookline worked alongside influencers to provide their children with an exclusive opportunity to take part in the show and to share their experience with their audiences! The VIP experience allowed the children to ride in a cart on ice alongside Rapunzel and friends and take part in the floating lanterns celebration during the show.

 

 

No matter the age, Disney On Ice and Monster Jam had something in store for everyone. While reliving childhood dreams, Brookline shared the magic with top-tier outlets including CTV, Global, Breakfast Television, 660 News and more and had the opportunity to delight many influencers in the Calgary market.

 

 

Amanda is an Account Manger at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm – perhaps these are millennial traits?