Archive for the ‘Community’ Category

Gordie Howe C.A.R.E.S Pro-Am Hockey Tournament

Tuesday, February 17th, 2015

It’s been a busy start to 2015, and there has been no shortage of amazing projects in the Brookline office. Recently, Brookline was thrilled to provide media relations and event management support to the 2015 Gordie Howe C.A.R.E.S. Pro-Am Hockey Tournament kickoff press conference.

The annual tournament is returning to Calgary this April, and brings together local hockey players and NHL alumni. Over the past four years, the hockey tournament has raised a net total of $1.5 million for Alzheimer’s research and patient care.

Brookline helped coordinate the press conference to announce the hockey tournament as well as Gordie Howe C.A.R.E.S Society’s Centre for Alzheimer’s Research and Education as the tournament benefactor. All funds raised from this year’s tournament will be directed to Gordie Howe C.A.R.E.S through the Flames Foundation for Life. Funds raised will also contribute to the Gordie Howe Centre for Dementia, currently under construction in south Calgary.

Grant Pollock, former sports anchor at Global Calgary, emceed the conference and welcomed notable speakers like Allan Klassen, the 2015 Gordie Howe C.A.R.E.S. Pro-Am Hockey Tournament Event Chair and Gordie Howe C.A.R.E.S. Society Board Member. In addition, Marty Howe spoke about his father’s improving health and the role dementia has played in his family. The likes of other NHL greats like Darryl Sittler, Lanny MacDonald and Marty McSorley also spoke at the conference about the hockey tournament. Brookline was honoured to be in the presence of these legends and is looking forward to continuing working on this great event.

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Brookline Public Relations Partners With Sheldon Kennedy Child Advocacy Centre

Friday, December 19th, 2014

Calgary – Dec. 19, 2014 – Brookline Public Relations (Brookline) is pleased to announce it will be working with the Sheldon Kennedy Child Advocacy Centre in the upcoming year.

The Sheldon Kennedy Child Advocacy Centre is a safe place that provides hope, help and healing to youth and families impacted by child abuse. Through its partnerships with police officers, physicians, social workers, psychologists and crown prosecutors across Alberta, the Centre aims to prevent and interrupt the cycle of child abuse. The Centre’s collaborative services and nourishing environment offer support to those affected, while helping change the stigmatism around abuse.

“At The Sheldon Kennedy Child Advocacy Centre, our goal is to create a warm, welcoming and safe place for individuals affected by child abuse and to provide the resources they need to discover healing,” says Sheldon Kennedy, Lead Director for The Sheldon Kennedy Child Advocacy Centre. “We believe that Brookline’s understanding of our vision and shared passion for social justice will allow the Centre to reach a place of long-term impact in the political and social landscapes in Calgary and across Canada.”

Brookline will lend its support as the Centre and key partners embark on pivotal projects in 2015 through a variety of communication services. The partnership will help to increase public awareness for the Centre and the services it offers to those affected by child abuse.

“We are honoured to be working alongside such an inspiring organization that provides hope to vulnerable children in Calgary,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “As a charitable-minded organization, Brookline is very proud to support the Sheldon Kennedy Child Advocacy Centre in championing change for this very important social issue.”

For more information regarding the Sheldon Kennedy Child Advocacy Centre, please visit

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications, Social Media and Event Management. For more information, please visit

About The Sheldon Kennedy Child Advocacy Centre

The Sheldon Kennedy Child Advocacy Centre is an innovative centre that offers hope, help and healing to children, youth and families impacted by child abuse. Located near the Alberta Children’s Hospital, the 25,000 square foot facility brings together four partner organizations – Calgary Police Service, Calgary and Area Child and Family Services, Alberta Health Services and the Calgary Crown Prosecutors’ Office. The Centre’s renaming was announced by Prime Minister Stephen Harper in 2013 to reflect Sheldon Kennedy’s dedication to providing a voice to those who have been impacted by child abuse. The Centre has more than 80 dedicated personnel who work together to create a safe environment for children, youth, and families. For more information, please visit

For Further Information, Please Contact:

Shauna MacDonald
Brookline Public Relations
P: 403-538-5641 x 101

Edmonton Arena District Joint Venture Announces Construction of Edmonton’s Tallest Tower

Monday, October 6th, 2014

Brookline was excited to support the Edmonton Arena District (EAD) Joint Venture, between Katz Group and WAM Development Group, on their announcement of the construction of Edmonton’s newest and tallest tower and one of the tallest structures in Western Canada.

The new 62-storey tower, which will be located in the EAD on the corner of 102 street and 103 Avenue, will host Stantec as the anchor tenant.

For the announcement, Brookline organized an employee event in Stantec’s headquarters lobby, where hundreds of Stantec employees, partners and media showed up for EAD and Stantec’s exciting announcement.

The new building will feature a lobby that opens directly into the vibrant public plaza, providing easy access for all office employees to enjoy. The top of the tower will also include an iconic design element, representing the personality of the EAD.

Stantec chose the EAD as its new headquarters in response to the requests of their employees, including easy access to public transit in an amenity-rich location, and the desire to have a positive impact on rejuvenating Edmonton’s downtown community.

Here are some of the Stantec Tower’s key facts:

  1. Located in the Edmonton Arena District (EAD), the city’s future hub and heart
  2. Once developed, will be the tallest building in Edmonton and one of the tallest structures in Western Canada
  3. Designed to be a sustainable and energy efficient building, with a target to be LEED Gold Certified
  4. Construction to commence in fall 2014 and tower to open in summer 2018
  5. Features 62 storeys with 26 floors of office space and 320 residential suites
  6. Top of tower to feature an iconic design element, representing the personality of EAD
  7. More than 600,000 square feet of office space with floor plates of 22,500 square feet
  8. Stantec to lease 450,000 square feet
  9. Tower and office lobby to open directly into the vibrant public plaza
  10. Underground parking is available

– Sophie Pilon is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations. Sophie’s strength lies in creating tailored strategic communications and media relations plans delivered to each client and their needs.