Archive for the ‘Community’ Category

#BPRefresh Contest

Tuesday, July 21st, 2015

Ashley Vilgrain & Danielle Alfaro, Interns


As we were gearing up for the unveiling of Brookline’s fresh new website this spring, we decided to hold a contest for our fabulous social media followers to build buzz for the launch. And so, with a little help from some of our amazing clients, the #BPRefresh contest was born.

The strategy behind the contest was to build closer relationships with our social networks while creating awareness for our website refresh, so we asked people to let us know how they were keeping things fresh in their lives by using #BPRefresh on social media. We were extremely pleased with the number of responses we received and the creativity that we saw on Twitter, Instagram, and even YouTube. Our followers posted dozens of pictures and videos showcasing how they were keeping it fresh and we were blown away by the effort and thought they put into their entries. We saw everything from fresh food and new ways to stay fit, to travel destinations and activities, to spring cleaning and closet refreshes.


We were also very grateful to receive support from our clients including Paul Brandt, the Calgary Airport Authority and Sheldon Kennedy in helping to build awareness for the new website through congratulatory video testimonials which were posted to the Brookline YouTube channel. Each of them took the time to engage in two-way communication via video clips describing the special relationship they have with Brookline.


There were so many outstanding posts that choosing just one winner was definitely not an easy decision, and as a token of our appreciation to our wonderful contest participants, we also distributed first and second runner up prizes. In the end, the grand prize contest winner was selected based on the frequency and quality of posts to receive a gift basket filled with goodies donated by our fantastic clients, including:

  • Gift cards from MARKET Calgary, Thomsons Restaurant, Edo Japan, State & Main, and Rocky Mountain Wine and Food Festival
  • A selection of chocolate confections from Cococo Chocolatiers
  • Jack Daniel’s whiskey
  • Botaneco skincare products

Thank you to everyone who participated!




Ashley BW Horizontal 1Danielle BW Vertical 1– Ashley Vilgrain and Danielle Alfaro are Interns at Brookline Public Relations.

Gordie Howe C.A.R.E.S Pro-Am Hockey Tournament

Tuesday, February 17th, 2015

It’s been a busy start to 2015, and there has been no shortage of amazing projects in the Brookline office. Recently, Brookline was thrilled to provide media relations and event management support to the 2015 Gordie Howe C.A.R.E.S. Pro-Am Hockey Tournament kickoff press conference.

The annual tournament is returning to Calgary this April, and brings together local hockey players and NHL alumni. Over the past four years, the hockey tournament has raised a net total of $1.5 million for Alzheimer’s research and patient care.

Brookline helped coordinate the press conference to announce the hockey tournament as well as Gordie Howe C.A.R.E.S Society’s Centre for Alzheimer’s Research and Education as the tournament benefactor. All funds raised from this year’s tournament will be directed to Gordie Howe C.A.R.E.S through the Flames Foundation for Life. Funds raised will also contribute to the Gordie Howe Centre for Dementia, currently under construction in south Calgary.

Grant Pollock, former sports anchor at Global Calgary, emceed the conference and welcomed notable speakers like Allan Klassen, the 2015 Gordie Howe C.A.R.E.S. Pro-Am Hockey Tournament Event Chair and Gordie Howe C.A.R.E.S. Society Board Member. In addition, Marty Howe spoke about his father’s improving health and the role dementia has played in his family. The likes of other NHL greats like Darryl Sittler, Lanny MacDonald and Marty McSorley also spoke at the conference about the hockey tournament. Brookline was honoured to be in the presence of these legends and is looking forward to continuing working on this great event.

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Brookline Public Relations Partners With Sheldon Kennedy Child Advocacy Centre

Friday, December 19th, 2014

Calgary – Dec. 19, 2014 – Brookline Public Relations (Brookline) is pleased to announce it will be working with the Sheldon Kennedy Child Advocacy Centre in the upcoming year.

The Sheldon Kennedy Child Advocacy Centre is a safe place that provides hope, help and healing to youth and families impacted by child abuse. Through its partnerships with police officers, physicians, social workers, psychologists and crown prosecutors across Alberta, the Centre aims to prevent and interrupt the cycle of child abuse. The Centre’s collaborative services and nourishing environment offer support to those affected, while helping change the stigmatism around abuse.

“At The Sheldon Kennedy Child Advocacy Centre, our goal is to create a warm, welcoming and safe place for individuals affected by child abuse and to provide the resources they need to discover healing,” says Sheldon Kennedy, Lead Director for The Sheldon Kennedy Child Advocacy Centre. “We believe that Brookline’s understanding of our vision and shared passion for social justice will allow the Centre to reach a place of long-term impact in the political and social landscapes in Calgary and across Canada.”

Brookline will lend its support as the Centre and key partners embark on pivotal projects in 2015 through a variety of communication services. The partnership will help to increase public awareness for the Centre and the services it offers to those affected by child abuse.

“We are honoured to be working alongside such an inspiring organization that provides hope to vulnerable children in Calgary,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “As a charitable-minded organization, Brookline is very proud to support the Sheldon Kennedy Child Advocacy Centre in championing change for this very important social issue.”

For more information regarding the Sheldon Kennedy Child Advocacy Centre, please visit

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications, Social Media and Event Management. For more information, please visit

About The Sheldon Kennedy Child Advocacy Centre

The Sheldon Kennedy Child Advocacy Centre is an innovative centre that offers hope, help and healing to children, youth and families impacted by child abuse. Located near the Alberta Children’s Hospital, the 25,000 square foot facility brings together four partner organizations – Calgary Police Service, Calgary and Area Child and Family Services, Alberta Health Services and the Calgary Crown Prosecutors’ Office. The Centre’s renaming was announced by Prime Minister Stephen Harper in 2013 to reflect Sheldon Kennedy’s dedication to providing a voice to those who have been impacted by child abuse. The Centre has more than 80 dedicated personnel who work together to create a safe environment for children, youth, and families. For more information, please visit

For Further Information, Please Contact:

Shauna MacDonald
Brookline Public Relations
P: 403-538-5641 x 101