Archive for the ‘Community’ Category

Edmonton International Airport and Paul Brandt Take a Stand; #NotInMyCity Partnership Takes Off at EIA

Thursday, July 18th, 2019

Ottilie Coldbeck, Public Relations Assistant

Last month, during Canadian Airports Safety Week, Canadian humanitarian and country music superstar, Paul Brandt and Edmonton International Airport (EIA) joined together to announce their partnership with the #NotInMyCity movement – an anti-human trafficking initiative



Having worked alongside Paul and the Buckspring Foundation for the movement’s initial launch in 2017, and again in facilitating a partnership with YYC Calgary International Airport in 2018, Brookline was excited to join forces again for an announcement with another major Canadian airport.

On June 19th, during a press conference facilitated by Brookline, Paul Brandt, Tom Ruth, President and CEO, EIA and community leaders from across Alberta came together to bring awareness to human trafficking and child sexual exploitation. This monumental day showcased the commitment of these leaders to the #NotInMyCity movement to finding integrated solutions around this important cause

With this partnership, EIA becomes the second major airport in Canada to partner with #NotInMyCity, alongside the Calgary International Airport, showing that human trafficking is not acceptable at the airport, in Edmonton, or anywhere in Canada.

Brookline managed all media relations efforts and supported with event logistics and VIP/dignitary engagement for the press conference. The event, which featured representatives from the City of Edmonton, Leduc County, the City of Leduc, RCMP and Edmonton Police Service, garnered over 33 media stories. With coverage in the city’s major news outlets, including the Edmonton Journal and Sun, CTV and Global Edmonton; and national pickup on CTV Ottawa and Montreal, the #NotInMyCity press conference resulted in over 6.6 million editorial impressions.

Brookline was thrilled to work alongside Paul Brandt and EIA to facilitate this announcement and continues to be an official Ally of the #NotInMyCity movement.

For more information about #NotInMyCity, or to support this important cause, please visit www.notinmycity.ca.

Ottilie Coldbeck is a Public Relations Assistant at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Ready, set, match! Comrie’s Sports Equipment Bank hosts inaugural celebrity tennis tournament

Monday, July 15th, 2019

Jenna Hamilton, Public Relations Assistant

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

The tournament, which was held on June 15th, welcomed 16 influential Canadians, including tennis star Daniel Nestor, hockey icons Lanny McDonald and Theo Fleury, and Canadian Olympians Jesse Lumsden and Alysia Rissling. Lucky Calgarians had the opportunity to bid to play with their favourite celebrity athlete. Brookline’s very own Shauna MacDonald played alongside Helen Upperton, a retired bobsledder who competed in the 2006 and 2010 Olympic Winter Games. In true Brookline fashion, the team came to support their very own tennis star!

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

Once tournament day arrived, celebrities, sponsors and their invited guests, as well as the general public, were entertained by an exciting day of tennis. Guests also enjoyed catering provided by Concorde Group and had the opportunity to bid on a silent auction prizes, including an authentic Calgary Flames jersey autographed by the legendary Jarome Iginla.  

The final match, to no one’s surprise, had tennis icon Daniel Nestor and Sportsnet analyst Eric Francis battling over the trophy alongside their partners. The match went on for 35 minutes until Daniel Nestor and his partner from ATB Financial ended up taking home the trophy—giving Daniel his 92nd title win (unofficially).

Brookline was thrilled to manage media relations for the tennis tournament, providing outlets such as Global Calgary the exclusive opportunity to interview icons like Lanny McDonald, 1989 Stanley Cup Champion. The team also supported with celebrity and sponsor coordination and event planning logistics.

Overall, the event was a huge success and the Brookline team is looking forward to planning the second annual Comrie’s Sports Equipment Bank Celebrity Tennis Tournament in 2020.

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

Brookline’s New Podcast Takes Listeners Beyond PR

Thursday, July 4th, 2019

Alex Handley, Account Executive

Brookline is excited to announce the launch of its very own podcast, Beyond PR.

As one of Canada’s leading boutique public relations agencies, the Brookline team is fortunate to work with incredible individuals across the country and in diverse industries—each with a unique story to tell. The Beyond PR podcast aims to go beyond the typical to showcase inspiring stories from business and community leaders every month.

In March, we celebrated International Women’s Day and created a video featuring some of the amazing female leaders that we are proud to know, work with and laugh with every day.

We are thrilled to share that season one of Beyond PR will feature different conversations with these game-changing women—from Stampede Royalty and world-class chefs to inspiring Olympians and renowned reporters.

In episode one, launched today, Beyond PR host Shauna MacDonald, Principal and Founder of Brookline, speaks with the 2019 Calgary Stampede Royalty ahead of the Greatest Outdoor Show on Earth, that kicks-off Friday, July 5.

Stampede queen Carly Heath and princesses Keily Stewart and Courtney Dingreville speak with Shauna about promoting western heritage around the world, growing up in ranching families, and what to expect from the Calgary Stampede in 2019. Keeping with our #BPRDifferent theme, Shauna concludes by asking the trio why they feel it’s important to be different.

Tune into Beyond PR’s first episode, 2019 Stampede Royalty to get inspired by these incredible young women.

The Beyond PR podcast will bring open, honest and sometimes never-before-heard stories from notable leaders the first Thursday of the month. Subscribe to Beyond PR on Anchor, Spotify, Apple Podcasts or Google Podcasts  to catch episode two in August 2019. 


Alex Handley is an Account Executive at Brookline. She is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering solid results. Her experience lies in government relations, internal communications, issues management and media relations.