Archive for the ‘Community’ Category

Work Hard, Mom Hard

Tuesday, March 5th, 2019

Leanna Kruk, Group Director

The team at Brookline consists of a group of strong, amazing, talented individuals – who wear many hats inside and outside the workplace. Outside of the office some of our team members go to school part-time, volunteer or serve as professional booboo kissers. Professional booboo kissers you ask? That’s right…if you are a working mom, you take on many roles outside of the workplace, including kissing scraped knees and little fingers.

As one of Brookline’s working moms, I decided to outline a few tips for current and future working moms on how to balance a rewarding and successful career in public relations while also managing your growing family.

  1. Flexibility…baby!

Managing a successful career while raising kids is a delicate balancing act. It takes planning, organization and LOTS of coffee. I find that no matter how hard I try to schedule and plan my day, sometimes I just need to be flexible and allow my schedule to bend based on current priorities. I find the adage rings true when it comes to working and parenting at the same time, “don’t sweat the small stuff…and it really is all small stuff.” Oh, did I mention that coffee helps too?!

  1. It takes a village

As a working professional, you know how to plan and prepare for the perfect presentation…but what happens when your son has the flu and needs to get picked up from school during the presentation?! Trust me, it HAS happened before. When these little hiccups occur, you need to quickly change gears and look to your fellow colleagues for support to get the job done. Thankfully, when you are part of a strong team, these small bumps feel like minor glitches in the grand scheme of things.

  1. Set attainable daily goals – both at work and at home

I find that by setting realistic, attainable goals of what I am going to accomplish versus what I want to accomplish in a day helps to guide my pace and ensure that I am staying on track. Sometimes I miss the mark and overstretch what I am capable of both at home and work. But the at the end of the day, I know I can push the reset button and celebrate what I have accomplished instead of focusing on what I didn’t.

  1. If it’s important…write it down

Like almost every mom I know, I find myself at work wondering about my kids and how their day is going. Did I remember to pack a snack in their lunch? Did I sign off on that field trip form? Did I RSVP for that birthday party this weekend? I find it best to write down important information and make lists so I can check off items as I move throughout the course of my busy day. Creating lists also helps to keep my mind present and on task because I know I can go back to my list later and start to check things off when I have time.

  1. Have Fun

I find a lot of synergies between being a good mom and a good colleague – and that includes the ability to have some fun along the way. Whether at work or at home, when you can laugh at yourself and enjoy laughing with others, you will be a good mom to your kids and a great colleague to your workmates.

 

Leanna Kruk is Group Director at Brookline Public Relations and brings a vast amount of experience in planning and executing successful integrated communications plans, including work with bloggers and influencers. Leanna brings value to her clients by always providing out-of-the-box, dynamic, thoughtful, strategic campaign ideas. Her ability to motivate her team comes from her passion for communications and the clients she represents.

 

The Week of Jayman BUILT

Thursday, November 22nd, 2018

Ottilie Coldbeck, Senior Intern 

Jayman BUILT (Jayman) was buzzing with activity and had us, as their agency of record, execute three events in one week. Never a team who backs down from a challenge, we banded together and dubbed the week the, “Week of Jayman” and hit the ground running on executing media relations tactics and event logistics for three high-profile events.

Starting off the Week of Jayman, we coordinated a media preview of the world-renowned dementia care model, at Jayman’s lake-side community in Mahogany, Westman Village. The Journey Club Memory Care Program located in Westman’s Journey Club Seniors’ Residences, is the second Calgary-based residence to implement the world-renowned, person-centered dementia care program, known as the Butterfly Program.

 

 

On Tuesday, October 9, Dr. David Sheard, Founder of Dementia Care Matters, led an interactive Q&A with media at Westman Village, followed by an exclusive tour of the Butterfly Care Homes at Journey Club. The residences boast vibrant colours and the stuff of life to create a cozy homelike environment for people living with dementia, with a focus on integrating compassion and emotion into the care homes. The innovative program drew interest from a number of Calgary’s primary media outlets, including, Global Calgary, CTV Calgary, Breakfast Television, CBC Calgary and CHQR 770.

 

 

Following the exciting Journey Club Memory Care Program launch, the team ventured back to Westman Village to host an exclusive menu tasting experience at the brand-new Headquarters Restaurant, located in the Journey Club Residences. Prominent Calgary media and influencers spent the event tasting a variety of locally-sourced cuisine influenced by the international food scene.

 

 

Executive Chef Jeremy O’Donnell entertained guests with an amazing eight-course dining experience as they embraced the beautifully-decorated dining room of Calgary’s newest fine dining restaurant. Among the favourites were the delicious Duck Confit Wontons with Saskatoon Port Gastrique and the Braised Lamb Shank.

 

 

Along with the meal, live piano music filled the room, courtesy of local musicians every Thursday through Saturday. Following the sit down meal, Chef Jeremy treated guests to a dessert feast, featuring a number of his most sought-after sweet treats, including the Warm Apple Strudel with Vanilla Sauce and the Double Chocolate Brownie, YUM!

 

 

Among attendees were representatives from the Calgary Herald, Avenue Magazine, Culinaire and Impact Magazine, along with Calgary influencers, Style by Aliya, Hungry Couple YYC, Baker’s Beans and Banhmiigirl. Along with an abundance of social media coverage across all platforms, Headquarters has been featured in both the Calgary Herald and Culinaire magazine to-date.

The Brookline team then headed north to Leduc to be on-site at Jayman’s grand opening of their showhome in Edgewater Estates. Built by Tamani Communities, sister company of Jayman, it is Leduc’s first gated community that provides home buyers with prestige and exclusivity along with a variety of amenities that lends to a modernized way of living while keeping a small-town feel.

 

 

Brookline secured a Spotlight on Success segment with CTV Edmonton during the day where the team toured the beautiful community and custom showhomes within. The evening invited members of the public to come and explore the new community and showhomes that featured food, drinks, live music and a presentation from Jayman BUILT CEO, Jay Westman and Tamani Communities VP, Cam Hart. The event was well received by the public and the media and garnered social media and traditional media coverage.

 

 

The three events secured over 25 individual media stories, with over 5.1 million impressions, in addition to extensive social media coverage. From program launches and restaurant openings to show home unveilings – the Brookline team had one busy, and fun-filled, week with Jayman.

 

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Find your home, and everything you need, at Westman Village

Monday, September 10th, 2018

Ottilie Coldbeck, Intern

 

Good wine, great company and beautiful surroundings – what more could you ask for? On a beautiful summer evening, Brookline hosted an exclusive paint and wine evening at Westman Village to build awareness for the new resort-style community in Calgary. Westman Village, Jayman BUILT’s (Jayman) much-anticipated lake-side community boasts a one-of-a-kind amenities centre, offering its residents access to exclusive dining, wellness, entertainment and education facilities.

 

 

Starting with a tour of the three-level Village Centre, featuring a movie theatre, wine cellar, pool, gym facilities and more, guests were given VIP access to the exclusive “heartbeat of the village”, experiencing the benefits offered to those who call Westman Village home. The tour, led by a Westman Village concierge, allowed for guests to experience the beauty of the amenities centre and ask questions regarding the facilities and the diverse housing options available in the lakeside community.

 

 

As a community dedicated to providing housing and amenities for people of all walks of life, from the estate condos to active adult living and choice leases, Westman Village looks to provide its residents everything they will ever need right outside their door – bringing the inner-city lifestyle and amenities to suburban Calgary.

Following the tour, guests enjoyed an artist-led painting event, along with locally sourced appetizers and a selection of wines from J. Webb for a truly immersive event.

 

 

Brookline conducted event logistics and influencer outreach to secure attendees. The event resulted in over 35 social media posts with over 50,000 impressions – and of course, 13 artistic masterpieces!

 

 

Brookline is thrilled to have coordinated this event with Westman Village and continues to assist in its public relations efforts. We couldn’t possibly include all the amazing features of Westman Village in this blog post or you’d be reading all day, so we encourage you to visit and see it for yourself! Check out westmanvillage.com for more details.

 

 

Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.