Archive for the ‘Community’ Category

Brookline Calls for #SwiftAction Against Child Abuse

Tuesday, December 1st, 2015

Dakota Sandquist, Assistant Account Specialist

 

Earlier this month Sheldon Kennedy’s documentary, Swift Current, launched at the Rendezvous with Madness Film Festival in Toronto, followed shortly by a national airing on Global TV. Brookline was honoured to support Kennedy and the Sheldon Kennedy Child Advocacy Centre in advance of and following the debut of the documentary.

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Through social media outreach and a national media relations campaign, Brookline called for action as Swift Current encouraged Canadians to speak up for children and families who had been impacted by abuse.

In the weeks leading up to the premiere, Brookline successfully executed a social media takeover that included educating followers on child abuse prevention, documented emotional accounts of the film’s impact on others and pushed out the trending hashtag #SwiftAction, which urged supporters to take action in ending child abuse.

Through media relations efforts, Brookline also supported Kennedy and film director Joshua Rofé as they conducted interviews with nationally acclaimed media outlets, such as Globe and Mail, ET Canada, Breakfast Television and Global TV.

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Sheldon Kennedy, film director Joshua Rofé and ET Canada Co-Host Rick Campanelli featured on ET Canada. (Photo Credit: @RCampanelliETC ET Canada)

An important step to ending child abuse, Brookline would like to applaud the efforts made by Kennedy and Rofé to speak up for those who often times do not have a voice. The Brookline team is honoured to have supported this important mandate and the Sheldon Kennedy Child Advocacy Centre.

To continue to learn more about the Sheldon Kennedy Child Advocacy Centre and the documentary, Swift Current, please visit sheldonkennedycac.ca or follow the Sheldon Kennedy Child Advocacy Centre at @skcac.

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-Dakota Sandquist is an Assistant Account Specialist with Brookline and has a background in the hospitality and non-profit sectors. Her expertise lies in strategic communications, brand development and management and media relations.

Harvest Moon 2015

Tuesday, October 27th, 2015

Madison Olyniuk, Senior Account Executive & Alisha Samnani, Account Supervisor

 

Earlier this fall, Brookline was honoured to support Harvest Moon 2015 and Community Food Centres Canada (CFCC) for their annual “Farm-Raiser.” The highly anticipated event was created to help garner awareness and funds for a Community Food Centre in Calgary (in partnership with The Alex Community Food Centre) and profile Calgary’s prominent culinary scene.

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Situated at the breathtaking 7K Panorama Ranch, the event welcomed more than 240 guests and chefs from local restaurants including: Alloy Dining (Chef Rogelio Herrera); Bonterra Tratorria (Chef Glen Manzer); Boxwood Café (Chef J.P. Comte); Meez Cuisine (Chef Judy Wood); 7K Ranch; The Nash Restaurant and Off Cut Bar (Chef Michael Noble);  River Café (Chef Matthias Fong); Rouge Restaurant (Chef Paul Rogalski); Yellow Door Bistro, Hotel Arts (Chef Quinn Staple); Cibo (Pastry Chef Erin Vrba); and late night snack by charbar (Chef Jessica Pelland).

The night also saw performances from the highly anticipated 54-40 and Chad Brownlee. Take a look below for glimpse into what the amazing night had to offer!

(Photo credits Tara Whitaker, Whitaker photography)

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Madison Headshot

-Madison is a Senior Account Executive at Brookline. She brings experience in the areas of media and social media relations, event management and internal communications.

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-Alisha Samnani is an Account Supervisor at Brookline Public Relations. With a pulse on what’s hot and trending, Alisha offers a rare blend of big picture thinking and strategic execution. Her specific expertise lies in pinpointing public engagement opportunities and developing tailored communication strategies for her clients.

#BPRefresh Contest

Tuesday, July 21st, 2015

Ashley Vilgrain & Danielle Alfaro, Interns

 

As we were gearing up for the unveiling of Brookline’s fresh new website this spring, we decided to hold a contest for our fabulous social media followers to build buzz for the launch. And so, with a little help from some of our amazing clients, the #BPRefresh contest was born.

The strategy behind the contest was to build closer relationships with our social networks while creating awareness for our website refresh, so we asked people to let us know how they were keeping things fresh in their lives by using #BPRefresh on social media. We were extremely pleased with the number of responses we received and the creativity that we saw on Twitter, Instagram, and even YouTube. Our followers posted dozens of pictures and videos showcasing how they were keeping it fresh and we were blown away by the effort and thought they put into their entries. We saw everything from fresh food and new ways to stay fit, to travel destinations and activities, to spring cleaning and closet refreshes.

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We were also very grateful to receive support from our clients including Paul Brandt, the Calgary Airport Authority and Sheldon Kennedy in helping to build awareness for the new website through congratulatory video testimonials which were posted to the Brookline YouTube channel. Each of them took the time to engage in two-way communication via video clips describing the special relationship they have with Brookline.

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There were so many outstanding posts that choosing just one winner was definitely not an easy decision, and as a token of our appreciation to our wonderful contest participants, we also distributed first and second runner up prizes. In the end, the grand prize contest winner was selected based on the frequency and quality of posts to receive a gift basket filled with goodies donated by our fantastic clients, including:

  • Gift cards from MARKET Calgary, Thomsons Restaurant, Edo Japan, State & Main, and Rocky Mountain Wine and Food Festival
  • A selection of chocolate confections from Cococo Chocolatiers
  • Jack Daniel’s whiskey
  • Botaneco skincare products

Thank you to everyone who participated!

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Ashley BW Horizontal 1Danielle BW Vertical 1– Ashley Vilgrain and Danielle Alfaro are Interns at Brookline Public Relations.