Archive for the ‘CheckFirst’ Category

Join Us Where the Coffee’s Hot and the Advice Is Free

Thursday, April 7th, 2016

Erica Morgan, Account Specialist

 

For the third consecutive year, Brookline Public Relations had the opportunity to partner with the Alberta Securities Commission (ASC) to execute a comprehensive PR campaign focused on investor education. In order to increase awareness for the ASC and the important work it does to help Albertans protect themselves from investment fraud, Brookline coordinated public engagement opportunities for the ASC through Home and Garden Shows in key markets, including Calgary, Edmonton and Lethbridge.

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This was paired with strategic social media tactics and a targeted digital advertising campaign which ran throughout March, which is Fraud Prevention Month.

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Brookline also provided media relations and event management support for a public activation in which the ASC took over a local Edmonton coffee shop, rebranding it as the CheckFirst Café to take a grassroots approach in reminding Albertans to ‘check first’ before making investment decisions. The decked out coffee shop offered Edmontonians free coffee and advice and featured the Heebee Jeebees as singing baristas who delighted customers with a coffee-themed custom jingle written just for the ASC. Fraudaccinos, Lost Dream Lattes and Scammer Scones in hand, more than 500 Edmonton residents left the CheckFirst Café both caffeinated and informed.

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

The campaign microsite, www.checkfirst.ca, which was implemented when Brookline first partnered with the ASC three years ago, continues to act as pillar for the ASC’s investor education outreach and a central hub of information for Albertans looking to educate themselves about avoiding investment fraud.

in Edmonton, Alberta on Thursday, March 3, 2016. Amber Bracken

The ASC also issued an Alberta-wide press release coinciding with Fraud Prevention Month to spread the word to Albertans about protecting themselves from fraud. The campaign resulted in a notable increase in public engagement with, and understanding of, the ASC, as well as outstanding ongoing media coverage from a wide variety of print, broadcast and online outlets province-wide.

 

Erica BW Vertical

– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

Not All Scams are Cut and Dry

Friday, November 27th, 2015

Alison Walker, Account Specialist

 

When most people hear the word fraud, they typically think of the usual suspects – identity theft, a phone call about a free cruise, or everyone’s favourite, the Nigerian prince scam. But the Alberta Securities Commission (ASC) wants to remind Albertans that “not all scams are cut and dry”.

Barbershop 1

To share that message, the ASC enlisted Brookline’s help to take over a barbershop in downtown Calgary. On Thursday, November 5, 2015, Brookline and the ASC transformed Denim & Smith Barbershop in Bankers Hall into the CheckFirst Barbershop.

Barbershop 2

Guests were treated to free haircuts and trims over the lunch hour, as well as some smart advice on how to make safe investment decisions. To fit with the theme, Calgary’s own Heebee Jeebees also dressed up as a barbershop quartet and sang a custom jingle written just for the ASC.

Barbershop 3

The activation garnered solid media attention, earning coverage from the Calgary Herald, Global TV, Breakfast Television, CTV, CBC Calgary, CBC Edmonton, 660 News, and News Talk 770. The ASC also issued an Alberta-wide press release coinciding with the CheckFirst Barbershop to make sure all Albertans heard the message on how to protect themselves from fraud.

Barbershop 4

November is Financial Literacy Month, making the CheckFirst Barbershop a timely reminder that Albertans should always do their homework before investing to ensure they don’t become victims of an investment scam. Visit www.checkfirst.ca for more information on how you can protect yourself from investment fraud.

Alison Headshot

-Alison Walker is an Account Specialist with Brookline PR and brings experience in branding, marketing communications, internal communications, event management and media relations. She is enthusiastic about working with clients to communicate their stories in fresh and exciting ways.