Archive for the ‘Calgary’ Category

An evening with Lord Conrad Black

Thursday, April 26th, 2018

Angela Cabucos, Account Executive

Brookline PR recently had the opportunity to partner with the Canadian Global Affairs Institute (CGAI) to position it as a thought-leader in Canada on international affairs through strategic media relations and a speaker event featuring Lord Conrad Black.

For those who may not know, Lord Black is a man of many trades: author/columnist, political commentator, historian, financier, former newspaper publisher, intellectual force, TV host, Member of the British House of Lords and more. He is a columnist featured in many publications throughout Canada, the U.S., and the U.K., and the author of several notable biographies and his most recent book, entitled Backward Glances.

 

 

The event took place on March 6, 2018 at the Westin Calgary and was host to more than 300 attendees for a dinner and fireside discussion. The topic of the night was the state of Canada-U.S. Relations in the Age of Trump.

Event day was in full swing by 9 a.m. as Brookline coordinated a media roundtable with prominent media outlets in the city to have an intimate discussion with Lord Black and Kelly Ogle, President of CGAI. Topics ranging from trade, infrastructure and Trudeau’s trip to India were discussed.

 

 

The evening kicked off with a VIP reception followed by a cocktail hour and capped off with a dinner and compelling discussion with Lord Black and CGAI Vice President, Colin Robertson. The lively conversation was an enlightening look into the relationship between Canada and its neighbour to the south, filled with personal musings from Lord Black’s unique position as a close acquaintance of President Trump.

 

 

The media roundtable and event resulted in outstanding coverage across all of Calgary’s media outlets, including: Calgary Herald, CTV, Bloomberg, News Talk 770, 660 News, CTV, Global, BT and City News.

The entire day was a great success and Brookline was proud to be a part of CGAI’s inaugural speaker dinner.

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning.

The Year of Influence

Thursday, April 19th, 2018

Angela Cabucos, Account Executive 

Every year Brookline Public Relations selects a theme to help guide our strategic direction for the agency and for 2018 the theme is INFLUENCE. What I like the most about this year’s theme, is the versatility. Influence can be construed in so many ways that the possibilities are endless for applying it towards our goals and other agency priorities.

In the PR industry, being an influencer is not always determined by the number of followers someone has on social media. We like to think of influence as the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

The definition is broad and as Brookline is known to do, we want to approach this theme from all angles. Here are some of the ways that I think Brookline + Influence go hand-in-hand:

 

Brookline PR Influencing the Industry

The PR industry is constantly evolving and Brookline makes it our mission to be on (or ahead) of trends. We do this by influencing the industry through the exceptional work we do with our clients, the media and our involvement with the next generation of professional communicators. Brookline has a client base in diverse industries – retail, food & beverage, energy, real estate, finance, etc. – and by having multiple touchpoints on some of the biggest brands in Alberta and beyond, we are able to apply our influence on different industries.

Everyday Brookliners are in conversation with media contacts, pitching a story idea, coordinating an interview request, onsite at a press conference and more. We all recognize the societal sphere of influence that the media carries, and through our interactions with media, Brookline is continuously influencing the industry.

The next generation of communicators and PR professionals is going to influence the industry immensely. Through our internship program and relationships at post-secondary schools, Brookline is able to share our circle of influence with this group of up-and-coming professionals.

Working with Influencers

Working with bloggers and influencers is a growing segment of Brookline’s business. We’ve had the opportunity to work with outstanding influencers in markets across Canada and believe in the value they can offer clients. It’s amazing to see how much influence this group now has on pop culture and their impact on brands and how they engage with their audiences.

In this sense, Brookline + Influencers are a team. We share a common goal of reaching new audiences and engaging with them in meaningful ways.

 

 

Brookliners as Influencers

Outside of the walls of the Brookline office, many of us are involved with organizations that make an impact in Calgary beyond PR and communications. Dominica is a spin instructor at Stax Cycle Club in Inglewood where she leads classes of fitness enthusiasts through intense yet fun workouts. We’ve even combined these two worlds in client spin classes where we invited some of our clients to sweat it out with us as a team.

As well, Jerrica is involved with Gen Next, a United Way program of Calgarians in their 20s and 30s taking action to educate and inspire the next generation of leaders in community and philanthropic activities. Check out their next event to see how you can get involved, or drop a line to Jerrica. And Leanna is the Editor-in-Chief for the Tuxedo Park Gazette, the monthly newsletter for the community she belongs to. Leanna keeps her pulse on this NE community by attending neighbourhood events and sharing important news to its residents.

Look out for how Brookline integrates the 2018 theme into our agency this year by following #BPRinfluence.

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning.

Faster than a speeding Bullitt

Monday, April 9th, 2018

Amanda Kemsley, Account Specialist

Each year, vehicle fans anticipate the first automotive show of the year for western Canada – the Calgary International Auto and Truck Show – seeking a first look at the 2019 models of every major automaker. This year was no different. Ford of Canada (Ford) brought its A-game once again, having one of its most recognizable Mustangs on display. The 2019 Mustang Bullitt, a nod to the iconic 1968 film Bullitt was in attendance, paying homage to the original Dark Highland Green beauty.

Brookline was excited to support with the unveiling of the Bullitt with an accompanying video clip featuring Molly McQueen, granddaughter of the original film’s star, Steve McQueen. This new limited-edition Mustang boasts a 5.0-liter V8 engine that packs at least 475 horsepower, topping out at 262 km/hour – talk about wind in your hair! Media were invited to this exclusive unveiling, with advanced access to the show floor and a view of the newest editions to the Ford lineup.

 

 

Also in attendance was the all-new 2019 Ranger, returning to the Ford lineup for the first time since 2011. This long-rumoured and highly-anticipated truck garnered much attention on the show floor with its rugged high-strength steel frame backbone, upgraded tires and off-road tuned shocks and suspension. With an eight year hiatus, it’s a sure bet that urban adventurers will be pleased to see this mid-size pickup return with its ability to tackle off-road terrain and weather, while providing a footprint that’s maneuverable in the city.

 

 

With an amazing lineup of Ford vehicles at this year’s auto show, media were more than impressed. Interviews with Gerald Wood, general manager of Ford Motor Company for Western Canada, brought out CTV, Global, CBC, City TV, News Talk 770, automotive writers and more.

With Ford bringing out all the stops every year, we can’t wait to see what 2019 has in store for us!

 

 

Amanda is an Account Specialist at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.