Archive for the ‘Calgary’ Category

The Week of Jayman BUILT

Thursday, November 22nd, 2018

Ottilie Coldbeck, Senior Intern 

Jayman BUILT (Jayman) was buzzing with activity and had us, as their agency of record, execute three events in one week. Never a team who backs down from a challenge, we banded together and dubbed the week the, “Week of Jayman” and hit the ground running on executing media relations tactics and event logistics for three high-profile events.

Starting off the Week of Jayman, we coordinated a media preview of the world-renowned dementia care model, at Jayman’s lake-side community in Mahogany, Westman Village. The Journey Club Memory Care Program located in Westman’s Journey Club Seniors’ Residences, is the second Calgary-based residence to implement the world-renowned, person-centered dementia care program, known as the Butterfly Program.

 

 

On Tuesday, October 9, Dr. David Sheard, Founder of Dementia Care Matters, led an interactive Q&A with media at Westman Village, followed by an exclusive tour of the Butterfly Care Homes at Journey Club. The residences boast vibrant colours and the stuff of life to create a cozy homelike environment for people living with dementia, with a focus on integrating compassion and emotion into the care homes. The innovative program drew interest from a number of Calgary’s primary media outlets, including, Global Calgary, CTV Calgary, Breakfast Television, CBC Calgary and CHQR 770.

 

 

Following the exciting Journey Club Memory Care Program launch, the team ventured back to Westman Village to host an exclusive menu tasting experience at the brand-new Headquarters Restaurant, located in the Journey Club Residences. Prominent Calgary media and influencers spent the event tasting a variety of locally-sourced cuisine influenced by the international food scene.

 

 

Executive Chef Jeremy O’Donnell entertained guests with an amazing eight-course dining experience as they embraced the beautifully-decorated dining room of Calgary’s newest fine dining restaurant. Among the favourites were the delicious Duck Confit Wontons with Saskatoon Port Gastrique and the Braised Lamb Shank.

 

 

Along with the meal, live piano music filled the room, courtesy of local musicians every Thursday through Saturday. Following the sit down meal, Chef Jeremy treated guests to a dessert feast, featuring a number of his most sought-after sweet treats, including the Warm Apple Strudel with Vanilla Sauce and the Double Chocolate Brownie, YUM!

 

 

Among attendees were representatives from the Calgary Herald, Avenue Magazine, Culinaire and Impact Magazine, along with Calgary influencers, Style by Aliya, Hungry Couple YYC, Baker’s Beans and Banhmiigirl. Along with an abundance of social media coverage across all platforms, Headquarters has been featured in both the Calgary Herald and Culinaire magazine to-date.

The Brookline team then headed north to Leduc to be on-site at Jayman’s grand opening of their showhome in Edgewater Estates. Built by Tamani Communities, sister company of Jayman, it is Leduc’s first gated community that provides home buyers with prestige and exclusivity along with a variety of amenities that lends to a modernized way of living while keeping a small-town feel.

 

 

Brookline secured a Spotlight on Success segment with CTV Edmonton during the day where the team toured the beautiful community and custom showhomes within. The evening invited members of the public to come and explore the new community and showhomes that featured food, drinks, live music and a presentation from Jayman BUILT CEO, Jay Westman and Tamani Communities VP, Cam Hart. The event was well received by the public and the media and garnered social media and traditional media coverage.

 

 

The three events secured over 25 individual media stories, with over 5.1 million impressions, in addition to extensive social media coverage. From program launches and restaurant openings to show home unveilings – the Brookline team had one busy, and fun-filled, week with Jayman.

 

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Find your home, and everything you need, at Westman Village

Monday, September 10th, 2018

Ottilie Coldbeck, Intern

 

Good wine, great company and beautiful surroundings – what more could you ask for? On a beautiful summer evening, Brookline hosted an exclusive paint and wine evening at Westman Village to build awareness for the new resort-style community in Calgary. Westman Village, Jayman BUILT’s (Jayman) much-anticipated lake-side community boasts a one-of-a-kind amenities centre, offering its residents access to exclusive dining, wellness, entertainment and education facilities.

 

 

Starting with a tour of the three-level Village Centre, featuring a movie theatre, wine cellar, pool, gym facilities and more, guests were given VIP access to the exclusive “heartbeat of the village”, experiencing the benefits offered to those who call Westman Village home. The tour, led by a Westman Village concierge, allowed for guests to experience the beauty of the amenities centre and ask questions regarding the facilities and the diverse housing options available in the lakeside community.

 

 

As a community dedicated to providing housing and amenities for people of all walks of life, from the estate condos to active adult living and choice leases, Westman Village looks to provide its residents everything they will ever need right outside their door – bringing the inner-city lifestyle and amenities to suburban Calgary.

Following the tour, guests enjoyed an artist-led painting event, along with locally sourced appetizers and a selection of wines from J. Webb for a truly immersive event.

 

 

Brookline conducted event logistics and influencer outreach to secure attendees. The event resulted in over 35 social media posts with over 50,000 impressions – and of course, 13 artistic masterpieces!

 

 

Brookline is thrilled to have coordinated this event with Westman Village and continues to assist in its public relations efforts. We couldn’t possibly include all the amazing features of Westman Village in this blog post or you’d be reading all day, so we encourage you to visit and see it for yourself! Check out westmanvillage.com for more details.

 

 

Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Making the connection: A behind-the-scenes tour of the new baggage handling system at YYC

Wednesday, August 8th, 2018

Ottilie Coldbeck, Intern 

July was an exciting month for the Calgary Airport Authority (the Authority), as it saw the official launch of a state-of-the-art tote-based baggage handling system in the Domestic Terminal at YYC Calgary International Airport (YYC).  To commemorate this occasion, Brookline worked with the Authority and hosted an exclusive sneak-preview of the baggage handling system – inviting Calgary media to a behind-the-scenes tour of the facility.

 

 

Seamlessly connecting both the domestic and international terminals, the baggage system runs approximately 7.2 km, processing 8,000 bags per hour – almost doubling the capacity of the previous system. This enhanced system allows YYC to better accommodate the anticipated 17 million passengers that will travel through the airport in 2018.

 

 

Ivonne Gamboa, Director of Terminal Construction, Calgary Airport Authority, hosted media through the innovative baggage system and answered any questions that arose. The tour began with a look at the old system, and continued to the main domestic baggage hall to show media the transformation of the impressive system. Gamboa concluded the tour at the new domestic check-in desks in the Domestic Terminal, proceeded by a Q&A period.

 

 

The impressive media turnout included representatives from the Calgary Herald, Calgary Sun, News Talk 770, Global News Calgary, Radio-Canada, CBC, Breakfast Television and 660 News. The tour secured 40 stories with national reach, resulting in 4,858,025 impressions.

Brookline was pleased to coordinate this tour on behalf of the Authority and continues to assist with its media relations efforts.

 

 

Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.