Archive for the ‘Calgary’ Category

Find your home, and everything you need, at Westman Village

Monday, September 10th, 2018

Ottilie Coldbeck, Intern

 

Good wine, great company and beautiful surroundings – what more could you ask for? On a beautiful summer evening, Brookline hosted an exclusive paint and wine evening at Westman Village to build awareness for the new resort-style community in Calgary. Westman Village, Jayman BUILT’s (Jayman) much-anticipated lake-side community boasts a one-of-a-kind amenities centre, offering its residents access to exclusive dining, wellness, entertainment and education facilities.

 

 

Starting with a tour of the three-level Village Centre, featuring a movie theatre, wine cellar, pool, gym facilities and more, guests were given VIP access to the exclusive “heartbeat of the village”, experiencing the benefits offered to those who call Westman Village home. The tour, led by a Westman Village concierge, allowed for guests to experience the beauty of the amenities centre and ask questions regarding the facilities and the diverse housing options available in the lakeside community.

 

 

As a community dedicated to providing housing and amenities for people of all walks of life, from the estate condos to active adult living and choice leases, Westman Village looks to provide its residents everything they will ever need right outside their door – bringing the inner-city lifestyle and amenities to suburban Calgary.

Following the tour, guests enjoyed an artist-led painting event, along with locally sourced appetizers and a selection of wines from J. Webb for a truly immersive event.

 

 

Brookline conducted event logistics and influencer outreach to secure attendees. The event resulted in over 35 social media posts with over 50,000 impressions – and of course, 13 artistic masterpieces!

 

 

Brookline is thrilled to have coordinated this event with Westman Village and continues to assist in its public relations efforts. We couldn’t possibly include all the amazing features of Westman Village in this blog post or you’d be reading all day, so we encourage you to visit and see it for yourself! Check out westmanvillage.com for more details.

 

 

Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

Making the connection: A behind-the-scenes tour of the new baggage handling system at YYC

Wednesday, August 8th, 2018

Ottilie Coldbeck, Intern 

July was an exciting month for the Calgary Airport Authority (the Authority), as it saw the official launch of a state-of-the-art tote-based baggage handling system in the Domestic Terminal at YYC Calgary International Airport (YYC).  To commemorate this occasion, Brookline worked with the Authority and hosted an exclusive sneak-preview of the baggage handling system – inviting Calgary media to a behind-the-scenes tour of the facility.

 

 

Seamlessly connecting both the domestic and international terminals, the baggage system runs approximately 7.2 km, processing 8,000 bags per hour – almost doubling the capacity of the previous system. This enhanced system allows YYC to better accommodate the anticipated 17 million passengers that will travel through the airport in 2018.

 

 

Ivonne Gamboa, Director of Terminal Construction, Calgary Airport Authority, hosted media through the innovative baggage system and answered any questions that arose. The tour began with a look at the old system, and continued to the main domestic baggage hall to show media the transformation of the impressive system. Gamboa concluded the tour at the new domestic check-in desks in the Domestic Terminal, proceeded by a Q&A period.

 

 

The impressive media turnout included representatives from the Calgary Herald, Calgary Sun, News Talk 770, Global News Calgary, Radio-Canada, CBC, Breakfast Television and 660 News. The tour secured 40 stories with national reach, resulting in 4,858,025 impressions.

Brookline was pleased to coordinate this tour on behalf of the Authority and continues to assist with its media relations efforts.

 

 

Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

 

 

Clearly, I’ve drank the Kool-Aid

Tuesday, June 12th, 2018

Sophie Pilon, Account Supervisor

This past week, I celebrated my 6-year anniversary at Brookline! Booyah! One of my colleagues asked me what my highlight was over the years. Maybe it was the overwhelming shower of love from my colleagues or maybe I was distracted by the cake adorning my giant face in front of me, but I couldn’t come up with a highlight. Seriously, how does one summarize six years in one highlight? Now that the fog has lifted, I’ve had some time to think about it. What is keeping me motivated and passionate about Brookline?

The reason is simple; the projects I have had the opportunity to work on are second to none. I have met so many interesting people; I have grown so much professionally and personally; I have learned so much and continue to learn; I get pushed out of my comfort zone daily and most importantly I work with a group of vivacious, fierce and badass women every day.

To illustrate why I’ve clearly drank the Brookline Kool-Aid, I’ve decided to put a list together of some of the projects that have made a great impact on my career:

 

  • One of Brookline’s largest projects is managing the public relations for Edmonton’s ICE District. Throughout the years, I’ve had the opportunity to work on so many interesting projects but one that sticks out is certainly helping with media relations for the opening of Roger’s Place.
  • I’ve lost count the number of times I have worn construction gear. I have an irrational fear of elevators and several of our projects with ICE District have been in buildings under construction where you have to take a hoist – translation: tuna can on the side of a building. If you are unaware of what a hoist is, it is essentially a cage used for lifting or lowering a load by means of a drum or lift-wheel around which rope or a chain wraps, which means they scare me. Yet facing my fears is something I take great pride in, so yes… having to use hoists are a highlight for me.
  • Have you ever ridden a golf cart on an airport runway? I have! Brookline worked with the Calgary Airport Authority to help open the longest runway in Canada. The two-day event included an 8 km run event, managing up to 7000 visitors and coordinating the landing of more than 40 planes.
  • The Calgary Stampede season is always busy for us with events. One year, my colleague and I had the pleasure of coordinating interviews and managing THE Jack Daniel’s Master Distiller, Jeff Arnett.
  • One time, Paul Brandt serenaded me and 70 of my closest friends at a Canada Beef rebrand event. NBD!
  • Since I’m speaking of Paul Brandt, I also witnessed a marriage proposal at one if his UFA Small Town Heroes Appreciation concert in Ponoka, Alberta. Paul Brandt was made aware of the declaration and called the couple to the stage to sing them his infamous song – “I Do”.
  • I’ve had the pleasure of leading one of Brookline’s biggest client, Ford and travelled across Southern Alberta to visit with dealers, launched different vehicles and supported important issues such as impaired driving.
  • I’ve had the chance to work with several celebrity chefs to launch different ventures, including Chef Roger Mooking for the opening of Social Eatery by Roger Mooking at TELUS Spark.
  • I’ve also met Yvan Cournoyer at a Gordie Howe PRO AM Hockey Tournament event and number 99, Wayne Gretzky, at an Edmonton ICE District event. Do I need to say more?
  • Last but not least, I’ve created great friendships and bonds with my colleagues, but I have also created amazing ties with clients, media and partners these past six years.

 

I’ve said this before and I’ll say it again, agency life is demanding and requires perseverance, adaptability and passion, and I’m proud to embody those qualities and inspire the team to live by those words as well.

 

As part of the senior team, Sophie’s strategic thinking and calculated public relations insight have helped effectively guide large brands to reach their goals and objectives. Sophie’s strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, corporate, not-for-profit industries, has led to exceptional results and brand-elevating coverage.