Archive for the ‘Calgary Stampede’ Category

Western Hospitality Takes on a New Meaning with Jack Daniel’s

Wednesday, July 31st, 2013

It’s typically a busy week for the Brookline team during the Calgary Stampede as we are tasked to help clients with launches, initiatives and events throughout the city. This year was no different. We had the opportunity to support the renowned whiskey brand, Jack Daniel’s, with media relations and execute an exclusive Stampede tasting.

Jack Daniel’s was a proud sponsor of the 2013 Calgary Stampede and supporting sponsor of Nashville North. Jeff Arnett, master distiller for Jack Daniel’s Distillery in Lynchburg, Tennessee, visited Calgary for the 101st Calgary Stampede to celebrate the partnership and promote several of the Jack Daniel’s brands.

Arnett, along with his team, lugged in five different brands of the honey-coloured liquor including the limited edition SINATRA Select brand (which is only available at select Canadian duty free stores).  The tasting took place at Murrieta’s with a five-course meal to accompany the Jack Daniel’s cocktails.

Here are some interesting facts we learned about Jack Daniel’s:

  • All bourbons are whiskeys but not all whiskeys are bourbon.
  • Gentleman Jack is the closest Jack Daniel’s brand to a Canadian Whiskey.
  • SINATRA Select was created in honour of Frank Sinatra.
  • Frank Sinatra was buried with a bottle of Jack Daniel’s No.7, a roll of dimes and a pack of cigarettes.
  • Back in 1955 Frank Sinatra was quoted on stage as saying “Jack Daniel’s is the nectar of the Gods,” and within one year, the sales doubled.
  • Each barrel is carefully handcrafted; Jack Daniel’s is the only spirit manufacturer in the world that handcrafts its own barrel.
  • Arnett was named the seventh master distiller in the history of the Jack Daniel Distillery in 2008, which has been in operation since the mid-1850s.
  • As master distiller, Arnett oversees the entire whiskey-making process of milling, yeasting, fermentation, distillation, charcoal mellowing and maturation. He also oversees a panel of official whiskey tasters who are responsible for deciding – by smell and taste, not by the calendar – when a barrel of whisky is ready for bottling.

Both Jack Daniel’s and the Calgary Stampede have longstanding histories and value tradition, western hospitality and community spirit.  Brookline was pleased to help elevate the whiskey brand’s profile in Calgary.

– Sophie Pilon is an Account Specialist at Brookline Public Relations. She is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations.

Countdown to the 100th Calgary Stampede

Wednesday, April 4th, 2012

As a native Calgarian, I’ve been able to amass so many great memories of the Calgary Stampede. At a young age, I remember the excitement of witnessing my first Stampede parade; the thrill of riding a ferris wheel for the first time on the midway; and, years later as a young teenager, the pride accompanied by getting my first job as an usher at the Stampede’s pig races. Over the years, Stampede has always been an important tradition for me to share with friends and family.

Last week, Calgary gathered to celebrate the start of the 100 day countdown to the 100th Calgary Stampede, taking place July 6-15, 2012. Thousands gathered at Olympic Plaza to celebrate the upcoming Centennial, including a performance by Brookline client and country superstar Paul Brandt, who will be headlining this year’s grandstand show, aptly entitled “Century”. Other announcements included the naming of this year’s Parade Marshall – iconic country singer Ian Tyson.

Without a doubt, Stampede 2012 will be a busy one for the team at Brookline Public Relations, as we work with our clients on various Stampede-related events and projects. We can’t wait to do our part to help make the 100th Stampede the best one yet. No matter where you’re from, I encourage you to be “Alberta bound” this Stampede.

It’s never too early to say it, so here goes – Yaaahooo!