Archive for the ‘Calgary Stampede’ Category

A Taste of Whiskey – Jack Daniel’s returns to YYC

Friday, July 24th, 2015

Erica Morgan, Account Specialist


Just in time for Stampede week, the one and only Master Distiller for Jack Daniel’s popped into town to give us cowpeople a good old-fashioned whiskey education. Jeff Arnett has held this position for seven years and is the seventh Master Distiller in Jack’s nearly 150 year history – talk about lucky No. 7 right? JD fans, you know what we’re talking about.

Jeff Arnett High Res

We had the pleasure of coordinating a comprehensive media tour for Jeff during his time in Calgary and had the opportunity to secure interviews for him with the likes of CTV, Global, the Calgary Herald, the Weather Network and 660 News.





In partnership with Jack Daniel’s, Brookline also hosted an exclusive media tasting event for local consumer lifestyle and food and beverage publications and blogs. Jeff was able to share his extensive knowledge of whiskey, Jack Daniel’s history and the distillation process, along with his southern charm, with a wide range of traditional and non-traditional media.



The media tour not only built awareness for the Jack Daniel’s brand, but also created interest and excitement for Jeff’s visit to Calgary, the recent Canadian launch of Jack Daniel’s new whiskey label, Tennessee Fire, and Jack Daniel’s sponsorship of the Nashville North Stampede tent and musical talent competition, Nashville North Star.


We can’t think of a better way to celebrate the Stampede season than with a little bit of Jack and the Brookline team was proud to be a part of helping to elevate the Jack Daniel’s brand in Western Canada once again.


Erica BW Vertical

– Erica Morgan is an Account Specialist at Brookline Public Relations. She brings experience in the areas of internal communications, branding and business ethics. Erica’s main areas of practice focus on event management, social media strategy and media relations.


B is for blog and this is mine!

Wednesday, September 3rd, 2014

It’s crazy to think that August is already over; it seems like just yesterday I was walking through the doors of Brookline about to begin my first public relations internship. In honour of Brookline’s upcoming 10 year anniversary, I’ve dedicated this blog to the top 10 moments from my internship at Brookline.

B – BRANDT – There’s no better way to immerse oneself in Brookline’s culture than getting to know the tunes of long-time Brookline client and Alberta music icon, Paul Brandt. After the hectic month of June, we were treated to floor seats at Paul’s stampede concert. It’s always great to be Alberta bound!

R – RUNWAY – I’m not talking about fashion, but rather the grand opening of the Calgary Airport Authority’s new runway.  At 4.2 kilometres long, it’s the longest runway in Canada. Not many people can say they drove Hal Johnson and Joanne Macleod from BodyBreak down an airport runway in a golf cart – but I can!

O – OIL AND GAS – In June, we attended the Global Petroleum Show. Sixty-five countries, 2,000 exhibits, 63,000 attendees and 127 lattes made for a very successful event. Brookline secured 82 interviews for the event and garnered 179 media hits.  The only thing missing was a celebrity or two – Leonardo DiCaprio anyone?

O – ORGANIC – I must admit that prior to RedHat’s Stampede lunch I had never “indulged” in a wheatgrass shot. Have you ever tried one? Just imagine swallowing the scent of freshly mowed grass. I spent a sunny July morning handing out fresh, organic juice shots to reenergize Stampede-goers at the Hat’s Off to Local Produce event.

K – KLM – I bet you’d never guess that KLM actually stands for Koninklijke Luchtvaart Maatschappij. Try painting that on the side of an airplane! Brookline helped KLM Royal Dutch Airlines celebrate its five-year anniversary in Calgary with a luncheon and evening reception at Rush Ocean Prime. The successful event was attended by airport executives, trade partners and key Calgary bloggers.

L – LATTES – No day is complete without a trip to Starbucks (and a treat or two)! With early mornings and even busier days, there is no such thing as too much coffee in this office. A Brookline coffee run is sure to refresh the mind and body, and can even act as a great impromptu brainstorm session. P.S. in case you couldn’t tell, we also love doughnuts.

I – IN THE NEWS – Every morning I cracked open the Post, the Herald and the Globe to get caught up on the daily news. This was an important part of keeping on top of current affairs, as well as monitoring for ever-important client mentions. And as a plus, discussing current events in conversations has never been easier – it pays to be up to date on your news and events.

N – NEW DRIVER – Last month, Brookline supported Southland Transportation in bringing more awareness to school safety by offering media the chance to jump behind the wheel of a school bus. With the added pressure of Calgary police officers watching, I tried out Southland’s virtual driving stimulator. It has yet to be determined if I have a promising career as a bus driver ahead of me.

E – EXCELLENCE – The Brookline team constantly strives to achieve excellence in everything we do. Our weekly traffic meetings are just one example of how we channel our best energies into each project that comes through our doors. Every meeting is like trying to keep your eye on the ball during an intense tennis match, as the Brookline team reviews the opportunities and challenges of the week.

X – 10 – Ten years and counting. Happy Anniversary Brookline! Thanks to the entire team for an awesome internship that exceeded all my expectations.

– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

10 Days of “Yahoo” – Calgary Stampede 2014

Wednesday, July 23rd, 2014

At Brookline Public Relations, we love the Calgary Stampede, and inevitably it becomes a week filled with executing client events, enjoying the rodeo and taking some time to eat a few pancakes too. Here’s a re-cap of what the BPR team was up to for Stampede 2014:

Field Law Stampede Party

The Annual Field Law Stampede Party at the Ranchman’s Club featured a live performance by country singer George Canyon, as well as the talents of Field Law’s very own band, “Dr. Fieldgood”. Brookline supported with media relations for the event.

RedHat Cooperative “Hats Off To Local Produce” Event at Bite Grocteria

Too many deep-fried Oreos? Brookline helped RedHat Cooperative plan and execute a “Hats Off to Local Produce” Stampede Lunch for the public and media at Inglewood’s Bite Grocteria. The healthy lunch, featuring produce and microgreens grown by RedHat’s southern Alberta farmers, included wheatgrass shots, eggplant flatbread, fried jalapenos, tomato salads and more. Growers were on-site to share tips with guests on how to select the best produce, and handed out their very own “grower cards”. Brookline were pleased to welcome 15 media guests at the event.

Western Hospitality at its Best

We enjoyed some great western hospitality from our friends and partners at AltaCorp, Franworks Group of Companies, nonfiction, Enerjet, Thomson Reuters, The Lorraine and Marketwired. Thank you for hosting us!

Pink Pancakes For All

Brookline has been a longtime supporter of the CIBC Run for the Cure, who hosted their annual pink pancake breakfast at Southcentre Mall in Calgary. Brookline supported with on-site media relations coordination. We’ll be back at Southcentre in October for the annual CIBC Run for the Cure.

Etalk at the Calgary Stampede

Etalk joined country superstar and Brookline client Paul Brandt and renowned fashion designer Paul Hardy at the new CS Mercantile to talk Stampede and Paul’s new single, “Forever Summer”.

We Rocked the ‘Dome

We rounded out Stampede with a Paul Brandt concert, where he performed as a headliner at the Calgary Saddledome as part of the Virgin Mobile Stampede Concert Series. Thousands of fans were treated to an energetic, memorable show – we’ve never been more proud to be “Albertabound”!

Thank you to our wonderful friends and clients for a fantastic Stampede. Like most in the business, we logged some serious miles in our cowboy boots, but we couldn’t be more proud of our ten days celebrating Calgary, our clients and great PR.

– Paula Worthington is Vice President at Brookline Public Relations. She uses her fresh perspective and draws on her experience and skill set to deliver creative ideas and results-driven strategies for the agency and its clients.