Archive for the ‘Calgary Airport’ Category

Cathay Pacific Launches New Cargo Gateway in Calgary

Wednesday, October 29th, 2014

It was an exciting week at Brookline Public Relations as we had the pleasure of helping Cathay Pacific launch their new cargo gateway here in Calgary. We held two events to celebrate: an evening reception and a morning event to welcome the inaugural flight. Both events were held in not-so-typical venues: an empty cargo building for the reception and a live animal facility (used to transport animals through the airport) and on an airport apron for the final event. We definitely had our work cut out for us!

To kick things off at the evening reception, guests were welcomed by Cathay Pacific flight attendants who passed out branded cowboy hats and bandanas.


Guests were then able to relax on hay bale lounges, test their skills on the mechanical bull, learn how to line dance with Chinook Country Line Dancers and also enjoy music care of local country band PEAR.


The event also included elements representing the culture of Hong Kong, the location of the company’s head office. In the picture below, Cathay executives help with the ceremonial first slice of the roast pig – a symbol of good luck.


The evening capped off with a grand prize of two round trip tickets to Hong Kong on Cathay Pacific. All guests were given a fortune cookie with one fortune announcing the winner!


The celebration continued on Saturday morning with the exciting arrival of the first Cathay Pacific Cargo Boeing 747-8 to Calgary on October 18, 2014.


The flight touched down to a reception of nearly 200 attendees who enjoyed a celebration of East meets West with a traditional lion dance, white hat ceremony, and fun family activities.



The inaugural flight commenced Cathay’s twice-weekly scheduled service to Calgary, increasing the flow of cargo between Canada and China. This will mean big things for Calgary and we were proud to be a part of it.

Welcome to YYC Cathay Pacific!

– Kristen McAdam is an account specialist at Brookline Public Relations. She has a diverse background from corporate, to professional sports, to the not-for-profit sector and brings experience to the agency in the areas of event management, marketing communications, and media relations.

B is for blog and this is mine!

Wednesday, September 3rd, 2014

It’s crazy to think that August is already over; it seems like just yesterday I was walking through the doors of Brookline about to begin my first public relations internship. In honour of Brookline’s upcoming 10 year anniversary, I’ve dedicated this blog to the top 10 moments from my internship at Brookline.

B – BRANDT – There’s no better way to immerse oneself in Brookline’s culture than getting to know the tunes of long-time Brookline client and Alberta music icon, Paul Brandt. After the hectic month of June, we were treated to floor seats at Paul’s stampede concert. It’s always great to be Alberta bound!

R – RUNWAY – I’m not talking about fashion, but rather the grand opening of the Calgary Airport Authority’s new runway.  At 4.2 kilometres long, it’s the longest runway in Canada. Not many people can say they drove Hal Johnson and Joanne Macleod from BodyBreak down an airport runway in a golf cart – but I can!

O – OIL AND GAS – In June, we attended the Global Petroleum Show. Sixty-five countries, 2,000 exhibits, 63,000 attendees and 127 lattes made for a very successful event. Brookline secured 82 interviews for the event and garnered 179 media hits.  The only thing missing was a celebrity or two – Leonardo DiCaprio anyone?

O – ORGANIC – I must admit that prior to RedHat’s Stampede lunch I had never “indulged” in a wheatgrass shot. Have you ever tried one? Just imagine swallowing the scent of freshly mowed grass. I spent a sunny July morning handing out fresh, organic juice shots to reenergize Stampede-goers at the Hat’s Off to Local Produce event.

K – KLM – I bet you’d never guess that KLM actually stands for Koninklijke Luchtvaart Maatschappij. Try painting that on the side of an airplane! Brookline helped KLM Royal Dutch Airlines celebrate its five-year anniversary in Calgary with a luncheon and evening reception at Rush Ocean Prime. The successful event was attended by airport executives, trade partners and key Calgary bloggers.

L – LATTES – No day is complete without a trip to Starbucks (and a treat or two)! With early mornings and even busier days, there is no such thing as too much coffee in this office. A Brookline coffee run is sure to refresh the mind and body, and can even act as a great impromptu brainstorm session. P.S. in case you couldn’t tell, we also love doughnuts.

I – IN THE NEWS – Every morning I cracked open the Post, the Herald and the Globe to get caught up on the daily news. This was an important part of keeping on top of current affairs, as well as monitoring for ever-important client mentions. And as a plus, discussing current events in conversations has never been easier – it pays to be up to date on your news and events.

N – NEW DRIVER – Last month, Brookline supported Southland Transportation in bringing more awareness to school safety by offering media the chance to jump behind the wheel of a school bus. With the added pressure of Calgary police officers watching, I tried out Southland’s virtual driving stimulator. It has yet to be determined if I have a promising career as a bus driver ahead of me.

E – EXCELLENCE – The Brookline team constantly strives to achieve excellence in everything we do. Our weekly traffic meetings are just one example of how we channel our best energies into each project that comes through our doors. Every meeting is like trying to keep your eye on the ball during an intense tennis match, as the Brookline team reviews the opportunities and challenges of the week.

X – 10 – Ten years and counting. Happy Anniversary Brookline! Thanks to the entire team for an awesome internship that exceeded all my expectations.


– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Run and Roam the Runway – YYC Is Ready for Takeoff

Wednesday, June 25th, 2014

As Brookline’s summer intern, I’ve discovered that one of the best things about agency life is our involvement with diverse and unique events.  Over the past several months, the Brookline team has been busy helping to plan the grand opening celebration of Canada’s newest and longest runway.

The idea began in November 2013 when the Calgary Airport Authority asked Calgarians to share their ideas on how to celebrate the runway’s launch through the 30 Days, 300 Ideas campaign. From the hundreds of ideas submitted, Run and Roam the Runway was born.

The event kicked off on Saturday, June 14 with a once-in-a-lifetime opportunity to walk or run the runway. Participants could choose to run the whole length of 8.4k or the shortened version of 5k. Over 1,400 people laced up their sneakers and came out to celebrate!

Before hitting the start line, Hal Johnson and Joanne McLeod from BodyBreak were on hand to help get everyone warmed up before hitting the finish line.

Even Mayor Nenshi stopped by to share his congratulations with the crowd and had the honour of cutting the ribbon to mark the runway’s official opening.

On Sunday, the festivities continued with Roam the Runway. Roam the Runway featured YYC Food Trucks, kids’ activities, vintage aircraft, and experiential zones from WestJet and Air Canada.

Guests even had the chance to sign their name on the runway before the first plane takes flight on June 28.

At Brookline, we couldn’t be more grateful to be a part of this amazing, once-in-a-lifetime event! From driving golf carts down the new runway, to stretching with Hal and Joanne from BodyBreak, to daily team huddles, it was an amazing experience.

Thanks to everyone who helped make Run and Roam the Runway a huge success. We’re happy to say YYC is ready for takeoff!