Archive for the ‘Calgary Airport’ Category

Servus Credit Union helps you Escape the Bank!

Monday, October 23rd, 2017

Dominica Nemec, Assistant Account Specialist

As a longstanding client of Brookline’s, it’s always exciting when our team gets to work on a project with Servus Credit Union and this summer proved no different. After successfully executing previous campaigns, such as Servus Circle Day, Brookline was pleased to once again manage media relations for Servus’ Escape the Bank initiative. This summer-long campaign invited existing and potential Servus clients to “escape” the rigid system of the traditional bank and learn more about what the Alberta-based credit union has to offer.

As part of the community-driven ‘Servus Summer’, during which Servus sponsored many family and community activities and festivals throughout the province, the credit union also partnered with the Locked Room to fashion a mobile escape room styled as an old, vintage bank. The campaign challenged Albertans to use their problem-solving skills and brain power to think outside of the “square” structure of typical banks and learn more about what sets Servus apart.

Brookline focused on media relations and blogger outreach in four major markets – Edmonton, Calgary, Red Deer and Lethbridge – to promote the appearance of the mobile escape room at events all around Alberta. The campaign resulted in 48 pieces of prominent media coverage, including television coverage from Global News Calgary, CTV News and City News in Edmonton, and CTV News Lethbridge, and radio coverage from 660 News in Calgary and iNews 880 in Edmonton. Between online articles and blogger coverage, there were also 22 unique pieces of online coverage.

A few of our own Brookliners had the chance to experience the mobile escape room themselves and made it out with just minutes to spare! It’s always a great time working with Servus and we can’t wait for the next event.

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

#BPRefresh Contest

Tuesday, July 21st, 2015

Ashley Vilgrain & Danielle Alfaro, Interns

 

As we were gearing up for the unveiling of Brookline’s fresh new website this spring, we decided to hold a contest for our fabulous social media followers to build buzz for the launch. And so, with a little help from some of our amazing clients, the #BPRefresh contest was born.

The strategy behind the contest was to build closer relationships with our social networks while creating awareness for our website refresh, so we asked people to let us know how they were keeping things fresh in their lives by using #BPRefresh on social media. We were extremely pleased with the number of responses we received and the creativity that we saw on Twitter, Instagram, and even YouTube. Our followers posted dozens of pictures and videos showcasing how they were keeping it fresh and we were blown away by the effort and thought they put into their entries. We saw everything from fresh food and new ways to stay fit, to travel destinations and activities, to spring cleaning and closet refreshes.

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We were also very grateful to receive support from our clients including Paul Brandt, the Calgary Airport Authority and Sheldon Kennedy in helping to build awareness for the new website through congratulatory video testimonials which were posted to the Brookline YouTube channel. Each of them took the time to engage in two-way communication via video clips describing the special relationship they have with Brookline.

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There were so many outstanding posts that choosing just one winner was definitely not an easy decision, and as a token of our appreciation to our wonderful contest participants, we also distributed first and second runner up prizes. In the end, the grand prize contest winner was selected based on the frequency and quality of posts to receive a gift basket filled with goodies donated by our fantastic clients, including:

  • Gift cards from MARKET Calgary, Thomsons Restaurant, Edo Japan, State & Main, and Rocky Mountain Wine and Food Festival
  • A selection of chocolate confections from Cococo Chocolatiers
  • Jack Daniel’s whiskey
  • Botaneco skincare products

Thank you to everyone who participated!

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Ashley BW Horizontal 1Danielle BW Vertical 1– Ashley Vilgrain and Danielle Alfaro are Interns at Brookline Public Relations.

Cathay Pacific Launches New Cargo Gateway in Calgary

Wednesday, October 29th, 2014

It was an exciting week at Brookline Public Relations as we had the pleasure of helping Cathay Pacific launch their new cargo gateway here in Calgary. We held two events to celebrate: an evening reception and a morning event to welcome the inaugural flight. Both events were held in not-so-typical venues: an empty cargo building for the reception and a live animal facility (used to transport animals through the airport) and on an airport apron for the final event. We definitely had our work cut out for us!

To kick things off at the evening reception, guests were welcomed by Cathay Pacific flight attendants who passed out branded cowboy hats and bandanas.


Guests were then able to relax on hay bale lounges, test their skills on the mechanical bull, learn how to line dance with Chinook Country Line Dancers and also enjoy music care of local country band PEAR.


The event also included elements representing the culture of Hong Kong, the location of the company’s head office. In the picture below, Cathay executives help with the ceremonial first slice of the roast pig – a symbol of good luck.


The evening capped off with a grand prize of two round trip tickets to Hong Kong on Cathay Pacific. All guests were given a fortune cookie with one fortune announcing the winner!


The celebration continued on Saturday morning with the exciting arrival of the first Cathay Pacific Cargo Boeing 747-8 to Calgary on October 18, 2014.


The flight touched down to a reception of nearly 200 attendees who enjoyed a celebration of East meets West with a traditional lion dance, white hat ceremony, and fun family activities.



The inaugural flight commenced Cathay’s twice-weekly scheduled service to Calgary, increasing the flow of cargo between Canada and China. This will mean big things for Calgary and we were proud to be a part of it.

Welcome to YYC Cathay Pacific!

– Kristen McAdam is an account specialist at Brookline Public Relations. She has a diverse background from corporate, to professional sports, to the not-for-profit sector and brings experience to the agency in the areas of event management, marketing communications, and media relations.